How do People Find Products Today?

How do you find a specific product you’re looking to purchase? Where do you start? If your answer to either of these questions is Google, continue reading below.

What is Google Shopping?

Google Shopping is a platform that allows merchants the opportunity to get their store’s products found when shoppers are searching for them on Google. Unlike traditional Google Search text ads, Shopping ads show an eye catching ad that includes a product image and other valuable info. This gives shoppers a powerful preview to help them make purchase decisions directly as they search.

Google Shopping ads  — those graphic product ads you see at the top of a page of search results — are a visual, dynamic way to attract online shoppers to your store right from Google.

If you’re selling with WooCommerce, your products can show up there too! To run Shopping ads you’ll need a feed of your products to share with Google — and there are extensions, like WooCommerce Google Product Feed, specifically created to help you do that.

Google Shopping Ads Increase Visibility and Conversions

Shopping ads appear before Google text ads, and include basic product data like titles, images, prices, and reviews, as well as promotions:

You control the product information displayed, which makes it easier for customers are  to find the exact items they’re looking for — and therefore more likely to make a purchase.

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Do you ever think it’s a good idea to leave your customers in the dark?

With much of what store owners post on social media, advertise online, or send out in emails, it’s a “one size fits all” approach. Products are marketed even if customers have already purchased them, which means these owners could effectively be wasting some of their hard-earned marketing dollars.

That’s why Facebook dark posts, also known as unpublished Page posts, have become so popular. Instead of showing content to all of your fans, no matter who they are — or what they might have already done — you can create and promote content to groups as big or as small as you please.

Today, we’re going to give you a brief tutorial on how to set up a dark post on Facebook for your own brand. Read along to find out more about these ads, and why keeping some fans in the dark can be so beneficial.

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Once a shopper has left your store, you might think there’s no way to get them to return. Either their mind’s made up and they’re never coming back, or they’ve gotten distracted and have forgotten about you completely. All hope is lost.

Or is it?

Remarketing with Facebook is one of the fastest and most cost-effective ways to reclaim lost clicks and conversions. It allows eCommerce website owners to directly reach shoppers who have visited their store, viewed specific pages, or abandoned their carts. And according to research, remarketing ads sport a response rate up to 400% higher than non-targeted advertising.

If you’ve long been curious about how to retarget your visitors using Facebook ads, we’re here to help. Today we’re going to offer you a crash course in setting up your first remarketing ad, from visiting Facebook’s Ads Manager for the very first time to creating an ad that will help drive shoppers back to your website.

Ready to learn how to reach your customers with targeted Facebook ads? Let’s get started!

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