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How to sell to shoppers celebrating international holidays

September 28, 2016 - 7 Comments

With the holiday shopping season on the horizon, you’re likely beginning to give some thought to how you attract, market, and sell your products to customers in the same region as your store.

But why stop there? If you can take payments from international shoppers and ship all around the world, there’s no reason you should limit yourself to sales and promotions for one country or a single holiday.

If you’ve been growing your store internationally, the holiday season is your chance to see the benefits of your hard work. With some research, knowledge of what global shoppers expect, and smart, well-timed promotions, you can reach customers celebrating holidays all around the world — and give your sales a nice boost.

Here’s how you can start selling to shoppers celebrating international holidays, plus a few ways that you can get the word out about your global sales.

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What to consider about payments when selling internationally

September 23, 2016 - 9 Comments

Today’s post comes to us from Sue Park, the head of Small Business Partner Marketing at PayPal. She’s here to share some tips for those of you thinking about expanding your business on a global scale. Take it away, Sue!

Global prosperity and mobile adoption are creating opportunities for small businesses to reach new customers abroad. It’s estimated that by 2025, the global consuming class will grow by 75% to a total of 4.2 billion people. These 4.2 billion consumers will spend an estimated $30 trillion annually.

Whether you’re just beginning to consider the potential of opening your shop for business to international buyers, or already testing a few target markets, the stakes are high: checkout is the place where the majority of international shoppers abandon their purchases.

There are several reasons, but one of the main ones is trust. Consumers should have confidence that their payment will be handled securely, and should have the comfort and convenience of paying in a familiar currency using their preferred method.

Here’s what you should think about and take action on before you start taking payments from international customers.

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Crossing borders: trips, tricks & extensions for international stores

June 29, 2016 - 7 Comments

Most new WooCommerce stores start out selling and shipping to their immediate surroundings — the same state, country, or another familiar area. But there comes a time for many store owners when they start thinking about venturing out a little further.

Selling internationally can be immensely rewarding, but there’s a lot to consider before you start doing it. There’s the logistics of shipping, the tax implications, whether or not all of your products can even be made available internationally due to licensing or usage restrictions, and let’s not even get started on the cost of all this.

In short: it takes a lot of work to cross those borders and reach those customers.

But if there’s a clamor for your products in distant countries, you know full well that there’s money to be made and customers to be satisfied. So we’ve put together this list of tips, tricks, and some helpful WooCommerce extensions that will make the process of internationalization a little less challenging — whether you’re selling twenty products or twenty thousand.

Let’s dive in and look at what you should do before you flip the switch and start shipping overseas.

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Tips for starting an international WooCommerce store

September 29, 2015 - 10 Comments

Planning to start your own online store is a big move. It’s an even bigger move when you’re doing it outside of the US or Canada, or in a country where English isn’t the language of choice.

If you’re an international WooCommerce user, or will have international customers, there are a few special things you’ll want to consider as you build your store. These impact everything from your language to your accepted currencies to the taxes you charge. While it’s going to require a little more work up front, the end result will surely be worth it.

Here are our best tips for those of you about to start up your very own worldwide WooCommerce store — or expand into international territories.

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