With the holiday shopping season on the horizon, you’re likely beginning to give some thought to how you attract, market, and sell your products to customers in the same region as your store.
But why stop there? If you can take payments from international shoppers and ship all around the world, there’s no reason you should limit yourself to sales and promotions for one country or a single holiday.
If you’ve been growing your store internationally, the holiday season is your chance to see the benefits of your hard work. With some research, knowledge of what global shoppers expect, and smart, well-timed promotions, you can reach customers celebrating holidays all around the world — and give your sales a nice boost.
Here’s how you can start selling to shoppers celebrating international holidays, plus a few ways that you can get the word out about your global sales.