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The Features Every Great Product Page Should Have

January 21, 2018 - 6 Comments

Whether or not an online store is successful depends on dozens, if not hundreds of individual factors. Success requires that magic mixture of quality products, smart timing, effective calls to action, prominence in search engines, and so on and so forth.

One of the many factors — or, more accurately, one spot that collects many of these factors — is the product page. These pages can literally make or break an online store. If they’re great, they can boost your sales; if they’re subpar, well… you can guess the rest.

Detailed, convincing, and entertaining product pages are necessary if you want your online store to thrive. But making these pages requires much more than a few photos and a line or two of text.

Today, we’ll explain what all these necessary factors are, with some choice examples from WooCommerce shops. We’ll also offer you a checklist to help you get them all in place on your own site, time and time again.

Ready to learn? Let’s jump right in.

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5 Ways to Make Your Product Pages More Responsive

August 19, 2014 - 2 Comments

We no longer live in a world where a 12 inch black-and-white TV screen is our only window into the world. Whereas one television screen per household was more than anyone would even dream of decades ago, these days, we live in a multi-display world.

It’s not unimaginable for homes to have 3 or 4 LCD television sets, a couple of laptops, a desktop PC, an iPod and iPad, and a smartphone for every member of the family. Everyone is constantly surrounded by screens of all shapes and sizes.

With so many display screens being used to access websites, it can be a sticky situation for a web developer when designing a site that’s responsive to each type of display. You want your web pages to look fabulous on every screen. But rather than just focusing on one type of display, it’s crucial to design your site so that it appears properly on all screen types and sizes, including mobile devices.

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What Online Store Model is Right for You? Pt 1: Create Your Own Products

August 11, 2014 - Leave a comment

When it comes to launching you new online store, coming up with an idea for a product is amongst the first but most important steps towards building a profitable online business.

You’ll need to decide how you’re going to get your hands on the products you intend to sell. There are a variety of options with regards to getting the products you’ll be selling, each with its own set of pros and cons. Should you make the product yourself? Should you have a manufacturer make it for you? Or should you buy wholesale or even dropship products?

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Is There Demand for Your Product?

August 7, 2014 - Leave a comment

So, you’ve got a great product or service that you’d like to launch online. But you’re hesitant.

Why? You’re hung up on the potential of whether there is enough demand or too much competition in your niche.

And rightfully so.

The last thing you want to do is invest your blood, sweat and tears into a business idea, only to find out it’s a dud later down the road. Before you jump into anything, it’s critical that you assess both the supply and demand for the niche that you are selling into first. You want to get a sense of the potential market – or lack thereof – for your idea before pouring all your time, effort and money on it.

Here are some ways to assess the strength of your business idea before you get started.

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4 Key Things E-Commerce “Gurus” Have Mastered

August 5, 2014 - 3 Comments

E-Commerce GurusWhen you’re first getting started in the world of e-commerce, it’s not only expected that you read up on what other people have done, it’s encouraged.

There’s many an e-commerce “guru” out there claiming to know what’s up when it comes to selling online in the most effective way. However, how can you tell who knows their stuff from who’s just making noise?

I’ve put together four of the top things you should keep in mind when evaluating anyone who claims to be an e-commerce expert. Remember: real-world experience trumps theory, so always be mindful to take your advice from those who’ve put their ideas into practice and succeeded.

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Your Ultimate E-Commerce Product Pricing Guide

July 11, 2014 - Leave a comment

The world of retail business is chock full of secrets, one being how to price your products for maximum profitability.

Price your product too high and your customers may shy away from you. Price them too low and you’ll undercut your profit margin so much that you could wind up in a hole.

Finding that sweet spot as far as pricing goes is crucial for making solid profits and places a certain value on your brand.

Here are a few things to keep in mind when figuring out the ideal price to charge for your products.

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