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A beginner’s guide to using Facebook remarketing for eCommerce

June 10, 2015 - 8 Comments

Once a shopper has left your store, you might think there’s no way to get them to return. Either their mind’s made up and they’re never coming back, or they’ve gotten distracted and have forgotten about you completely. All hope is lost.

Or is it?

Remarketing with Facebook is one of the fastest and most cost-effective ways to reclaim lost clicks and conversions. It allows eCommerce website owners to directly reach shoppers who have visited their store, viewed specific pages, or abandoned their carts. And according to research, remarketing ads sport a response rate up to 400% higher than non-targeted advertising.

If you’ve long been curious about how to retarget your visitors using Facebook ads, we’re here to help. Today we’re going to offer you a crash course in setting up your first remarketing ad, from visiting Facebook’s Ads Manager for the very first time to creating an ad that will help drive shoppers back to your website.

Ready to learn how to reach your customers with targeted Facebook ads? Let’sĀ get started!

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