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10 free WooCommerce extensions for new stores to consider

Written by Nicole Kohler on January 13, 2016 Blog, Start your store.

Starting your WooCommerce store is a thrilling experience. We know that heaps of hard work goes into each launch, whether you’re selling a single subscription service or hundreds of unique items sourced globally.

With so much to consider during setup, from payment gateways to promotional opportunities, it’s not unusual to worry about costs. You certainly don’t want to break the bank before you’ve even sold a single product.

As you likely already know, part of the beauty of WooCommerce is that it gives you a free platform that can be added and expanded upon with nearly endless extensions. In the interest of getting you up and running quickly — and saving you money — we’ve collected ten solutions you should try when you first start your store.

From plugins to monitor your traffic to add-ons that will improve your emails, here are some of our favorite free WooCommerce extensions for new shop owners.

Keep a close eye on your store’s growth

A new store needs your close attention so any possible problems — or potential opportunities — can be nipped right in the bud. Here are two tools you can use to track your growth in depth as you go from zero to hero.

1. Use Google Analytics to track pageviews, purchases, & more

Google Analytics is a universally trusted (and free!) resource for website owners who want to keep track of pageviews, clickthroughs, conversions, and more. But it can be a bit tricky to set it up for eCommerce.

Enter this free Google Analytics integration for WooCommerce, which allows you to nearly instantly hook your GA account into your Woo-powered store. Simply enter your Analytics ID, set up the tracking code, and boom — you’re all set to see your store on the GA dashboard.

The simple configuration screen for the Google Analytics extension.

If you’re not yet familiar with Google Analytics and don’t know the benefits, it’s infinitely useful for tracking not just the shoppers who do purchase, but also the ones who don’t. You can learn quite a bit from the data available and use it to improve your store.

Since both GA and the extension are free, it’s worth setting up simply to play around with. Stuck? Moz’s Beginner’s Guide to Google Analytics is a fantastic way to get educated on the potential sitting at your fingertips.

Download the Google Analytics Integration Extension

2. Try Jetpack’s built-in stats to see traffic right on your dashboard

Jetpack is a resource-packed WordPress plugin that allows you to do everything from enhance your security to customize your theme’s appearance. But where it has huge potential for new WooCommerce store owners is in its Site Stats feature.

Jetpack caption
When you connect your self-hosted site to, Jetpack gives you fantastic insights on your traffic, views, and much more.

While Google Analytics allows you to take a deep dive into every data segment possible, Jetpack keeps it simple, offering up traffic stats right from your WordPress dashboard. It’s a good way to see your growth at a glimpse. (And, of course, Jetpack has plenty of other possibilities!)

Download the Jetpack Plugin

Keep everyone in the loop as orders progress

Customers are crucial to your store’s success, and return customers are necessary for long-term growth. Here are some extensions you can rely on to ensure pleasing, effective communication that will keep shoppers happy and coming back for more.

3. Create stylish, informative order receipts

An order receipt email is an often boring, yet necessary, part of a customer’s experience with you. But what if you could turn that experience into a sales opportunity?

Enter Conversio. Conversio’s free plan allows you to transform your WooCommerce email receipts into fully customized conversion machines. Not only can you customize the look and feel of your emails, but you can also add in links to sign up for your newsletter, follow your social networks, and more. Anything you want to ask your customer to do, you can do.

Interested in taking your strategy to the next level? With a paid plan, you can expand Conversio to do even more, including sending emails to shoppers who abandoned their carts.

Sign up for Conversio

4. Facebook for WooCommerce

This one really is a no-brainer.Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store.
Adding Facebook for WooCommerce gets you two powerful ways to help grow your business:

The Facebook ad extension makes it easy to reach the people who matter to your business and track the results of your advertising across devices, and the Facebook shop section, enables you to showcase products and drive sales from your Facebook Business Page. If you don’t have one yet, it’s well worth setting up!

Get Facebook for WooCommerce

5. Allow customers to subscribe to your email list on checkout

Join the 16 million customers who use MailChimp, the world’s largest marketing automation platform, to develop their eCommerce marketing strategy.

With the official MailChimp for WooCommerce integration, your customers and their purchase data are automatically synced with your MailChimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.

Keen on MailChimp? Read their tips on post-purchase automation as you get started.

Get MailChimp for WooCommerce

Nudge your shoppers to spread the word

A new store needs publicity, and without a PR specialist or marketing department to lean on, you’ll need to ask your shoppers to spread the word for you. Here are a few ways you can nudge them into sharing your store… without being a pain.

6. Add sharing buttons to your site content

Of course, your products might not be the only thing your customers are interested in sharing. If you have blog posts, guides, or other forms of content, you’ll want them to share those, too.

Add sharing buttons to pages and posts in a flash.

Subscribe & Connect, a plugin developed by us here at WooThemes, adds share buttons of your choice to posts and pages. You can quickly add as many social profile links as you need, and also style the buttons to match your store’s theme.

Don’t limit your sharing just to your products — sometimes it’s your content that can most effectively spread the word of your store!

Download the Subscribe & Connect Plugin

7. Ask for reviews (that you can turn into ads!)

Customer reviews have a ton of benefits: they make you look trustworthy, they can be shared to show how great your products are, and they add content to your store. You might have known all this, but did you know that you can even turn them into opportunities to make more money?

Yotpo powers up your store’s reviews and turns them into sharable bits of content that customers can share or you can use for ads, along with plenty of other amazing features that will beautify your boring product pages.

A reviewer can easily share their opinion of your product on social media, leading to even more clicks to your store.

Yotpo’s biggest draw is the review feature: once installed, the extension automatically contacts customers post-purchase to ask for their feedback on a product. But it has a ton of other benefits, including the ability to enable product Q&A, create a gallery of submitted photos, and incentivize reviews with coupons or special offers.

And Yotpo claims that ads created with reviews are the key to success: they’ve seen a clickthrough rate increase of 300% from putting customer feedback in an ad instead of marketing copy. Who said opinions weren’t powerful?

Download Yotpo

Go omnichannel: take payments in person

8. Add Square to your store for in-person payments

Online and in-person payments are simple with Square. Get the WooCommerce extension for Square at no cost and instantly start accepting payments. You can easily track all your inventory and sales from online and offline in one place.

Get Square for WooCommerce

Make instant suggestions that improve the shopping experience

This final category is all about improving the shopping experience. While A/B testing and CRO might still be a little bit out of your league, these free extensions will help you instantly give your customers what they need… and all without you doing any extra legwork.

9. Steer searching shoppers in the right direction

The built-in search on your store is a powerful one indeed, but there’s a way to make it even more powerful — for free. InstantSearch+ is an extension that uses the power of stored suggestions to instantly complete your customers’ search queries.

This both saves shoppers time by finishing their queries and offers up fast, accurate previews of what is available in your store. And for store owners, you’ll be able to use the extension’s reporting to see what is being searched for, how often, and where you can improve your product pages to better serve customers.

Download the InstantSearch+ Extension

10. Trigger coupon messages with hidden shortcodes

Coupons and discounts can definitely nudge more customers into buying, but at such an early stage, you might not want to publicize codes on an external site. That’s where Coupon Shortcodes can help.

With this extension, you can use criteria like the current value of items in a customer’s cart to trigger messages about what coupons are available (or will become available with additional actions). The messages can be customized to your liking, and you can add shortcodes for as many coupons as you wish.

Here’s some sample code:

[coupon_is_valid code="discount"]
You qualify for a discount!
Use the coupon code [coupon_code] to take advantage of this great discount : [coupon_discount]

If you’re up for suggesting a coupon or two based on the actions of your shoppers, this extension is exactly what you need to get started.

Download the Coupon Shortcodes Extension

Building a successful store doesn’t have to cost a fortune

Many new store owners are just as strapped for cash as they are for time, which means finding cost-effective ways to improve their shops, reach their customers, and spread the word about their offerings is crucial.

With any of the ten free WooCommerce extensions we’ve highlighted above, you won’t just be able to save money — you’ll be able to open your store with the knowledge that you’ve got a great sales solution on hand.

Which of these ten free WooCommerce extensions is your favorite? If you’ve got the time, we’d love to hear your thoughts or questions in the comments below.


24 Responses

  1. Dale Reardon
    January 14, 2016 at 3:58 am #


    I’m just building another store in a new niche (disability news) and I hadn’t heard of some of these so many thanks.

    Will be very useful.


    • Marina Pape
      January 14, 2016 at 2:18 pm #

      Great to know they will be useful and that you enjoyed the article. Do share the URL for your site once it is live, we’d love to see what you’re working on, Dale.

  2. Deepika
    January 14, 2016 at 12:18 pm #

    i love Google analytics extension, it can track pageviews and purchases in a beautiful way..

    • Marina Pape
      January 14, 2016 at 2:19 pm #

      We agree! Our free Google Analytics extension is getting a little update soon, so keep a look out for an announcement about 1.4, Deepika, and good luck with all your tracking 🙂

  3. matt
    January 15, 2016 at 12:29 am #

    was excited, lost it quickly. Most if not all of these plugins require registering with 3rd parties and them having access to your data! I’ll pass…

    • Nicole Kohler
      January 15, 2016 at 5:41 pm #

      Hey Matt, half of the plugins featured are developed by third party partners. We totally understand if you’re not interested in trying those out, but we recommend them all the same. Anything that is featured on the Woo site has been approved by us and has to maintain specific standards (updates, support, etc.) in order to be recommended by our team.

      Having said that, thanks for your feedback, it’s appreciated 🙂

  4. Earth
    January 15, 2016 at 7:44 am #

    No only do third parties get access to data, but plugins may slow your site down, and as they age they can be open to attack, if not maintained by developers. IMO the less plugins the better, to make the site lightweight and fast loading as possible.

    • Nicole Kohler
      January 15, 2016 at 5:45 pm #

      It’s very common to hear that “the more plugins you have, the slower your site will be,” but this isn’t always necessarily true! It’s actually dependent on the amount of code that each plugin runs. Here’s a really nice article I like on that topic:

      Having said that, I definitely agree with you that aged, non-maintained plugins can expose a store to vulnerabilities. That’s why we work with and recommend extensions by ourselves, or (as you see in 50% of this post) third party developers who’ve built long-lasting partnerships with us. 🙂

  5. Sean
    January 15, 2016 at 8:31 am #

    A couple of nice plugins here that I’ve missed.


    • Nicole Kohler
      January 15, 2016 at 5:45 pm #

      Cheers Sean! Do let us know if you find a new favorite.

  6. Ricardo Nunes
    January 19, 2016 at 2:29 pm #

    Very nice post! Some of those I use on my projects.
    Aftership looks great, I have to get that and try!

    • Nicole Kohler
      January 19, 2016 at 5:49 pm #

      Glad to hear it Ricardo 🙂 Give us a shout if you have a good experience with it!

  7. Muhammad Imran
    January 21, 2016 at 6:59 pm #

    Hi, these are really nice extensions, I have plan to start one site on this niche and will must try these. Thanks

    • Nicole Kohler
      January 22, 2016 at 3:51 pm #

      Hi Muhammad, glad to hear it 🙂 Let us know if you find any new favorites.

  8. Eric
    January 22, 2016 at 6:27 pm #

    Wow, nice roundup I will definitely try Receiptful and Trustpilot. Thanks for sharing! 🙂

  9. Kosta Kondratenko
    January 27, 2016 at 8:55 am #

    These are great plugins – I would suggest to add to that list some marketing plugins also like for example pop up promotions – I wonder if there are pop up extensions similar to Thrive Leads that have pop ups based on a customer’s current or previous purchase history.

  10. Shiwam
    January 30, 2016 at 4:43 pm #

    I’m looking for a plugin which can substitute the “add to cart” (when hovering over a product picture inside the category) to several icons with options like: cart, heart (add to favorites), thumb up (fb like), P (pinterest)

    Also I heard about a plugin that is displayed on the checkout page, and when the user likes or shares the product/picture on social media, he will receive an automated discount straight after sharing/liking the product. Do you know it?

  11. Shameem Reza
    February 2, 2016 at 12:54 am #

    Knowledge dont have any limit. I am using WooCommerce more than 5 years, even developing Themes and Extensions for Woocomemrce as well, but I missed few things which I can do using free resources and you just showed me the way. Thanks Nicole for this great article.

    • Nicole Kohler
      February 2, 2016 at 11:26 am #

      Thanks Shameem! Glad to know you’re still reading and learning even after using Woo for so long. Let us know if you find any free extensions you’re especially keen on (we always like knowing how things turn out for you), or if there’s anything else you’d like us to write about in the future, okay?

  12. Thomas Weber
    February 6, 2016 at 12:06 am #

    Nicole, where can I find free live currency converter extension similar to or etc…? I would like to allow my clients to convert currencies on my woocommerce store.

    • Nicole Kohler
      February 12, 2016 at 5:03 pm #

      Hey Thomas, have you tried our own widget here: ? 🙂

      Note that this doesn’t convert the currency itself, it only shows the customer what the product price is in their native currency. They will still complete the transaction in your store’s set currency.

  13. yusuf
    February 12, 2016 at 9:45 am #

    Especially, “Aftership” seems great. I will try it.

    Thanks a lot.

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