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Case Study: YoYoBESTBUY

June 19, 2012 - 13 Comments

This week we have a case study by Johnnie DelValle, world champion yo-yo player, on his experience running a large product inventory site with WooCommerce!

Tell Us More About Yourself & The Site

YoYoBESTBUY was built to serve the niche yoyo market of the west coast and provide high end premium yoyo’s all around the bay area (even though we’ve grown way beyond and ship worldwide frequently). Most people don’t know it but yo-yoing is what I consider a really unique growing sport. I started yo-yoing as a bored kid and just have never been able to put it down, 15 years later I still can’t, after winning the regional, national and world yoyo contest in the same year; I became really active in the yoyo scene and wanted to give back to something I loved so much. I do that with my store YoYoBESTBUY, running yoyo contests and doing product development with my sponsor YoYoJam. I also have a day job where I’m a web and Brand Manager for a cancer diagnostics company in the bay area.

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Case study: The LAB Anti-mall

May 21, 2012 - 20 Comments

Greg Douglas shares his experience working with our Buro theme for a client project and how he designed a completely custom, visual site based on it.

My name is Greg Douglas. I am the Art Director at Domestic Equity Studio. A digital media and graphic design studio based in Southern California. And this is a case study for The LAB anti-mall website.

“The LAB” is a unique outdoor shopping mall in Costa Mesa CA. The LAB stands out in it’s vision for what an Orange County retail space can be by incorporating an eclectic collection of artistic expression and baking it right into the design of the stores and the common areas. The challenge for us was to design an online presence equally unique to this destination shopping location. When The LAB approached Domestic Equity Studio to redesign their online presence they had two primary objectives. Design-wise they wanted the site to capture the essence of a home-made, in the garage feel and to avoid a traditional corporate look. And technically they wanted a website that better integrated their social media and to be designed with a backend they could easily update in-house.

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Case study: Rooted

April 20, 2012 - 11 Comments

Maya Benari shares her experience working with the Listings theme for a client site wanting to showcase real food recipes.

ROOTED: Real food for an active lifestyle

Hi everybody! I’m Maya Benari, a designer and web developer based in Los Angeles, California. I’ve been happily working with WooThemes for over 2 years and am so excited to share the ROOTED website with you all.

When I first saw the African Cartel site last year, I was inspired by how a complete transformation of Listings could provide positive change for South African street artists, create a fully integrated experience that showcases and promotes their art, and ultimately provide a conduit to enhance their lives. With this in mind, I thought a similar integration could work pretty well for food too!

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Fork Your Own Dream WooTheme

March 27, 2012 - 20 Comments

Hey it’s Scott, a WooNinja that wants to let you know it’s possible to build your dream theme with WooThemes.  In the forums, I try and help out with theme issues and customizations but we can’t delve too deep into more extreme customizations.  Long before working as a WooNinja, I was one of the users posting in the forum wondering how I could modify a theme to my own desires. To achieve a robust site, I’d need to initiate the customizations on my own.

Being left out on my own wasn’t because the WooNinja at the time didn’t want to help me; it was because what I was trying to achieve was much more involved than could be supported.  Understanding that difference is key.  With my own exploration, I have been able to build my own Dream WooTheme ( a continuous work in progress).   My exploration can now benefit you and relay possibilities you might not have realized with WooThemes.

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Case Study: Warehouse on Woo

March 5, 2012 - 18 Comments

Every once in a while I take some time outside of WooThemes to do some freelance work. However, my reasons for doing freelance work are quite different to most developers (I’m generalizing here, but usually it’s money). My reasons are usually to scratch an itch to play with a new technology, to learn how to use a particular product at WooThemes that I wasn’t part of building, or because it presents a possible business opportunity. Recently I was presented with an opportunity that fulfilled all 3 of those criteria – much to my delight.

Setting the stage

2 close personal friends of mine came to me last year with a business opportunity that would require me to build a system to manage both a warehouse stock and ordering process as well as the customer storefront.  The system would be closed off to only verified users, and a specific process flow would be followed from the initial order to the completion of the order.

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Case Study: African Cartel & WooCommerce

November 16, 2011 - 10 Comments

A re-designed site called for a re-designed logo by Cobus Bester.

This is a follow-up case study post to “African Cartel – a Listings implementation case study“.

8 months ago I wrote a post on the blog about the launch of an online project I was involved with called African Cartel – its mission to discover and showcase the art of African artists. At launch the site was built on the Listings theme with the focus being on the artists, the Cart66 plugin was used to offer the e-commerce facilities.

Since launch it has received much success, with our short film receiving over 26,000 views and even a feature on CNN’s homepage, and many iterations with it being somewhat a guinea pig for me to try a variety of e-commerce plugins, all the while not jeopardising on the user experience. I’ve test driven Cart66, WP Commerce, and Jigoshop – some on the live site, some on the development server. All of them having their individual benefits, but all of them somewhat lacking from exactly what it was we needed.

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Case Study: Copyhackers

October 26, 2011 - 14 Comments

Joanna Wiebe

A case study by Lance Jones on building an e-commerce store selling digital downloads using Coquette and WooCommerce.

Joanna, my amazing wife, is an equally amazing Web copywriter, who recently left her senior position at Intuit (makers of QuickBooks and TurboTax) to build her own online business. Over the past year and in her spare time she has been helping Web startups and entrepreneurs improve their conversion rates by writing more effective copy.

Humble beginnings

It all began with a humble request for help by a start-up co-founder, and ended up on the front page of Hacker News (kind of a Digg for developers and start-ups), resulting in a massive wave of emails flooding Joanna’s inbox with additional pleas for copy and conversion advice.

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Case Study: The Cheaper Show

October 12, 2011 - 5 Comments

Steve Rio

Steve Rio – Executive Director of The Cheaper Show, as well as Lead Strategist and CEO of Briteweb spent 5 minutes with us telling us more about their fun, unique, and ever growing art show, and the site they built to market and showcase it.

I’ve been working with WooThemes since the early days when Adii answered the support emails himself most of the time. I’ve probably employed WooThemes 30-40 times in the past 2 years, so I’ve seen them develop from good templates to an excellent framework.

While I don’t always use Woo (some of our projects are highly customized builds where we employ our own base theme/framework), I think WooThemes is incredible and the fastest way to get a website from 0-60 in days or even hours sometimes. I love the framework as it advances, the shortcodes and in the most recent iterations, really impressed with the built in social media box widgets etc and inclusion of Google Web Fonts. Two techniques I’ve been coding in to your themes until they were included.

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Case Study: PootlePress, Canvas & their unique WordPress offering

October 5, 2011 - 6 Comments

This guest post was written by an avid Canvas theme user living in Cheltenham, Gloucestershire, UK.

I’m Jamie Marsland the founder of Pootlepress. Pootlepress is a specialist WordPress development and training company. We provide WordPress design, development, training, consultancy and support services.

We love Woothemes and use the Canvas Framework for our WordPress training programmes and our new WordPress Xpress service (where we build customer websites in just 1 day).

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The Grow Academy – A Canvas BuddyPress Case Study

July 7, 2011 - 9 Comments

In this post we cover our recent involvement with the launch of a training academy and how we put its website together using WordPress, BuddyPress and Canvas.

Over the past couple months WooThemes has been involved in a joint-venture with GivenGain, Silulo, RLabs, and Web Growth in creating an academy for school leavers to be educated in, and equipped with web & social media skills to hopefully follow with real-world internships at selected non-profit and commercial organisations that are willing to accommodate digital apprenticeships.

Last week, behind the scenes, WooTeam members Matty, Jeff and myself attended the bootcamp of the “GROW Academy” – a 5 day workshop for 20 recruits, equipping them with social media, crowdsourcing, SEO and web design and development skills. With WooThemes taking the “Design and Development” workshop day teaching the recruits about web design, open source software, content management systems, and the wonderful world of WordPress.

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The Butterfly Circus – a Case Study on Advanced Canvas Modification

May 20, 2011 - 13 Comments

Nick Daugherty

This guest post was written by Nick Daugherty of Skyrocket Websites who has an impressive portfolio of clients and extensive WooThemes modifications.

To go along with the release of Canvas v4, the WooThemes guys asked me to write up a case study for some of my recent Canvas-based projects, which I’m absolutely thrilled to do.

My name is Nick, and I’m a full-time web designer from Los Angeles, California, USA. I’ve been a WooThemes user (and fan) since they first released the Vibrant CMS theme back in the dark ages of WordPress (2008 to be exact).

This post is all about, which has been my most ambitious Child Theme modification to date.

So buckle up, grab a pencil, and put on your thinking caps. It might get nerdy.

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