How do you find a specific product you’re looking to purchase? Where do you start? If your answer to either of these questions is Google, continue reading below.
What is Google Shopping?
Google Shopping is a platform that allows merchants the opportunity to get their store’s products found when shoppers are searching for them on Google. Unlike traditional Google Search text ads, Shopping ads show an eye catching ad that includes a product image and other valuable info. This gives shoppers a powerful preview to help them make purchase decisions directly as they search.
Do your customers tell you that your eCommerce site is a joy to shop? Probably not! While some people really do love online shopping, few rave about the actual buying experience.
We shop for goods and services we need or want. Whether or not we enjoy the shopping experience is partly a personal preference, partly the ability of the merchant to read customers. Unlike brick and mortar store owners, eCommerce businesses don’t have the opportunity to judge body language and see if customers appear satisfied. At best, they can offer real-time or automated chat assistance.
When it comes to the ultimate shopping commitment, brick and mortar stores have it pretty easy. They take the payment, swipe (usually), and bag items small enough to be carried. Customers rarely change their minds and literally abandon a shopping cart once they get in line to buy.
If only eCommerce business owners had it this easy! Instead, they are presented with depressing website statistics that point out cart abandonment and site bounce rates. They don’t have a chance to turn the charm on customers who are about to make a quick exit.
While a creative, thoughtful designer can make an eCommerce site a straightforward and satisfying shopping experience, parting with your money is never fun. But there are ways to make the actual checkout process less of a hassle for customers, and maybe even lower the cart abandonment rate in the process.
When it comes to online shopping, the holiday season reigns supreme. Between Black Friday, Cyber Monday, and general Christmas shopping, more people are going online to buy gifts for their friends and family. In fact, last holiday season, online shopping generated a record-setting $108.2 billion in revenue—almost a 15% increase from the 2016 holiday season.
Due to the overwhelming popularity of online shopping, you’d think running an eCommerce site was pretty easy, right? After all, nobody wants to deal with crowded malls and holiday traffic when they can order from the comfort of their own home.
But as the store owner, your job extends beyond helping the customer during their shopping journey. A large portion of your work should be spent not just attracting new customers, but also creating marketing and engagement campaigns that strengthen relationships with existing ones. And one of the best ways to boost retention rates is through post-purchase email marketing.
The holiday shopping season is a busy time for consumers, with a lot of eyeballs staring at computers and phones, researching gifts, and looking for the best deals online.
Even with increased competition and decreased organic reach, social media is still key for getting the attention of your potential customers. But, without a solid plan, success may pass your company by.
Here are eight steps for planning a holiday campaign across your social media channels, so that by the time the holidays arrive you can kick your feet back and enjoy a little more time with family.
Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers, and retain loyal shoppers.
But how exactly do you use them to drive revenue and customer loyalty? Here are some tried and tested customer retention tactics with coupons.
Start by collecting email addresses
Do you have email addresses for your store visitors? Collecting them is the first step to a good email marketing strategy: One of the most effective ways to market coupons and stay in touch with your customers is through email.
MailChimp for WooCommerce is your ally here. MailChimp is loved by marketers because it makes life easier. It also offers more than just email marketing tools — for free! Let’s learn how to use MailChimp to display a popup window offering your customers a coupon in exchange for their email.
Wondering if your business should be on Instagram? The short answer is that whatever you’re selling, you should consider it. Instagram now has over one billion monthly users — as of January, 2018, 7 percent of internet users in the United States accessed Instagram once every few days.
Google Shopping ads — those graphic product ads you see at the top of a page of search results — are a visual, dynamic way to attract online shoppers to your store right from Google.
If you’re selling with WooCommerce, your products can show up there too! To run Shopping ads you’ll need a feed of your products to share with Google — and there are extensions, like WooCommerce Google Product Feed, specifically created to help you do that.
Google Shopping Ads Increase Visibility and Conversions
Shopping ads appear before Google text ads, and include basic product data like titles, images, prices, and reviews, as well as promotions:
You control the product information displayed, which makes it easier for customers are to find the exact items they’re looking for — and therefore more likely to make a purchase.
You’re spending a lot of time and money to drive quality traffic to your website. Your product pages look great, and customers love your products. WooCommerce’s stability and performance provide a frictionless shopping experience as visitors navigate your website, adding products to their shopping cart.
This is not a new phenomenon. eCommerce merchants have been battling abandoned carts since the first online store opened.
One of the best and most popular ways to encourage people to recover their abandoned shopping carts is with a well-crafted email re-marketing sequence. There’s a problem, though: most other merchants are using the same tried-and-tested re-marketing methods and tools to try and bring down their cart abandonment rates. And there hasn’t been much innovation in this space recently, creating two major stumbling blocks:
When your competition uses similar strategies and tactics, it’s much harder for you to stand out and clinch that sale.
Consumers have become conditioned to expect a post-abandonment email that includes a discount.
Can you stick to what you’re already doing? Sure. But by not tweaking and improving the way you are recover abandoned carts, you’re leaving money on the table — to giving it away to your competitors.
At Conversio, we’re focused on helping eCommerce merchants with email marketing and having worked with more than 20,000 customers, we’ve noticed a few emerging ideas that have helped them improve their abandoned cart recovery rate. Here are five of our favorites.
At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business.
It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, our powerful marketing tools – including automations and reporting – put that data to work to personalize your marketing and sell more stuff.
Here are 6 tools that’ll help you on your quest to build your brand:
Who doesn’t like spring? The sun is shining, birds are singing, and the flowers and trees are at their brightest. (Although if you have allergies, that last bit might not make the season seem so nice.)
It’s spring for those of us in the northern hemisphere, and we’re celebrating all it brings by collecting marketing extensions that will put a little bit of the season into your store.
From tools that help you grow your sales to extensions that will spruce up your product pages, here are twelve ways you can bring new life to any WooCommerce store.
Potential customers consider a lot of factors before making a purchase, from the visual appeal of a product to its cost to your store’s shipping speed and fees. And if they’ve never purchased from you before, they probably also read reviews — both about you and the item they’re considering.
Both positive and negative reviews can help someone make a decision, with positive feedback making a slightly bigger dent (90% vs 86%).
What does this mean for you? Something big: reviews can make a serious impact on your sales. The more you have, the better a shopper can evaluate a product. And better evaluations mean more purchases and less returns.
Collecting feedback is crucial for your WooCommerce store, and there are some optimal ways to do it. And once you have reviews aplenty, there are some amazing ways to use them, some of which go well beyond the product page.
Let’s take a look at some best practices for collecting and using your reviews with WooCommerce, whether you’re new to selling online or an eCommerce expert.
Email marketing has long been — and remains — a popular method for acquiring customers and boosting sales. And it’s no small wonder, with 91% of consumers in the United States checking their email every single day.
Finding the right strategies to use in your emails is a tricky thing. You need to think about what messages your customers will respond to, what calls to action they’ll click, and what will even make them open an email in the first place. You also need to review and improve upon your strategies so you keep making money.
Here at WooCommerce, email is a big part of what we do — it’s how we communicate with our customers, not to mention the community. Over the last few years, we’ve spent a lot of time experimenting with and learning from email. Now we’re ready to pass those learnings along to you.
Today we’re going to share some of the best things we’ve learned about email subject lines, graphics, and length so you can use our experiments to grow your own store and improve your customer communication.
We run a couple of major holiday sales on WooCommerce.com each year, including Hallowoon, Black Friday, and Cyber Monday. The challenge as each one comes around is: how do we keep running them bigger, better, and fresher?
This year we tried a few new things that increased conversions. We learned a lot from these experiences, and decided to write about them as we thought you might be able to learn from them as well.
Read on for some key questions to ask before running a sale, tips on creating a positive sale experience, and what there is to be learnt from Woo’s holiday sales.
Question: how are your store’s emails improving the experience of your customers?
If it’s difficult for you to answer this question, that’s okay. We tend to think of the emails we send to customers as final steps in a sales process, or necessary interactions that keep new orders coming in. But these messages can — and should be — much more than that.
With the right features, every email you send to your customers can lead to a happier, stress-free experience. Order receipts can increase trust, shipping notifications can solve problems, and even marketing messages can add a sense of delight.
Let’s take a look at some of the features you should have in your store’s emails, and how they can make your customers feel great about buying from you.