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Drive more sales with Pinterest for WooCommerce

August 1, 2019 - Leave a comment

If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged community. Over 250 million users log in each month, actively looking for inspiration and new ideas. 

Pinterest for WooCommerce is a new extension that creates a seamless, secure connection between your store and Pinterest. Get set up in minutes, and start driving sales from Pinterest users as they discover your products.

What is Pinterest, and why does it matter for eCommerce?

Pinterest is a social network that enables you to share and discover visual content, such as images and videos. It’s a bit like sharable bulletin boards: You can pin interesting or relevant content to thematically-organized boards.

Many people use Pinterest as a visual mood board to plan an event (such as weddings or parties), a space, or a creative project. It’s also a great place to explore your own interests – from recipes to tattoo ideas, you’ll find boards full of inspiration.

Branded content with visual appeal finds a comfortable home on Pinterest. Users are open to exploring what brands have to share, and product photography features prominently.

Around 70% of “pinners” say that they use Pinterest to discover new products. Pinterest also drives more referral traffic than other social platforms (33% more than Facebook, 71% more than Snapchat, and 200% more than Twitter).



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Google Shopping Ads – A Must

March 21, 2019 - 14 Comments

Get your products to the top of the world’s most powerful search engine with WooCommerce’s automated Google Shopping advertising extension.

How do People Find Products Today?

How do you find a specific product you’re looking to purchase? Where do you start? If your answer to either of these questions is Google, continue reading below.

What is Google Shopping?

Google Shopping is a platform that allows merchants the opportunity to get their store’s products found when shoppers are searching for them on Google. Unlike traditional Google Search text ads, Shopping ads show an eye catching ad that includes a product image and other valuable info. This gives shoppers a powerful preview to help them make purchase decisions directly as they search.



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Don’t Let eCommerce Checkout Chase Customers Away

February 14, 2019 - 14 Comments

Do your customers tell you that your eCommerce site is a joy to shop? Probably not! While some people really do love online shopping, few rave about the actual buying experience.

We shop for goods and services we need or want. Whether or not we enjoy the shopping experience is partly a personal preference, partly the ability of the merchant to read customers. Unlike brick and mortar store owners, eCommerce businesses don’t have the opportunity to judge body language and see if customers appear satisfied. At best, they can offer real-time or automated chat assistance.

When it comes to the ultimate shopping commitment, brick and mortar stores have it pretty easy. They take the payment, swipe (usually), and bag items small enough to be carried. Customers rarely change their minds and literally abandon a shopping cart once they get in line to buy.

If only eCommerce business owners had it this easy! Instead, they are presented with depressing website statistics that point out cart abandonment and site bounce rates. They don’t have a chance to turn the charm on customers who are about to make a quick exit.

While a creative, thoughtful designer can make an eCommerce site a straightforward and satisfying shopping experience, parting with your money is never fun. But there are ways to make the actual checkout process less of a hassle for customers, and maybe even lower the cart abandonment rate in the process.

Don’t Let eCommerce Checkout Chase Customers Away.


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How Post-purchase Holiday Emails Can Drive Sales

October 18, 2018 - 14 Comments

When it comes to online shopping, the holiday season reigns supreme. Between Black Friday, Cyber Monday, and general Christmas shopping, more people are going online to buy gifts for their friends and family. In fact, last holiday season, online shopping generated a record-setting $108.2 billion in revenue—almost a 15% increase from the 2016 holiday season.

In fact, last holiday season, online shopping generated a record-setting $108.2 billion in revenue—almost a 15% increase from the 2016 holiday season.
Image source

Due to the overwhelming popularity of online shopping, you’d think running an eCommerce site was pretty easy, right? After all, nobody wants to deal with crowded malls and holiday traffic when they can order from the comfort of their own home.

But as the store owner, your job extends beyond helping the customer during their shopping journey. A large portion of your work should be spent not just attracting new customers, but also creating marketing and engagement campaigns that strengthen relationships with existing ones. And one of the best ways to boost retention rates is through post-purchase email marketing.

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8 Steps for Planning Your Social Media Holiday Campaign

October 14, 2018 - 13 Comments

The holiday shopping season is a busy time for consumers, with a lot of eyeballs staring at computers and phones, researching gifts, and looking for the best deals online.

Even with increased competition and decreased organic reach, social media is still key for getting the attention of your potential customers. But, without a solid plan, success may pass your company by.

Here are eight steps for planning a holiday campaign across your social media channels, so that by the time the holidays arrive you can kick your feet back and enjoy a little more time with family.

Get ready to flex your creative genius!

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How to Use Coupons and Email to Drive Customer Retention

September 19, 2018 - 15 Comments

Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers, and retain loyal shoppers.

But how exactly do you use them to drive revenue and customer loyalty? Here are some tried and tested customer retention tactics with coupons.

Start by collecting email addresses

Collect email addresses using MailChimp for WooCommerce
MailChimp and WooCommerce play well together

Do you have email addresses for your store visitors? Collecting them is the first step to a good email marketing strategy: One of the most effective ways to market coupons and stay in touch with your customers is through email.

MailChimp for WooCommerce is your ally here. MailChimp is loved by marketers because it makes life easier. It also offers more than just email marketing tools — for free! Let’s learn how to use MailChimp to display a popup window offering your customers a coupon in exchange for their email.

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How to Create Coupons with WooCommerce

September 18, 2018 - 14 Comments

Coupons are a great way to attract new customers and get loyal ones to come back for more.

WooCommerce includes simple yet powerful coupon functionality that fits most stores’ needs right out-of-the-box — which means you can start offering coupons with WooCommerce in just a few clicks.

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Shopping on Instagram: Tag WooCommerce Products in Posts and Drive Traffic to Your Store

July 31, 2018 - 27 Comments

You’re exploring whether Instagram and its one billion users can help grow your business, right?

If you have a WooCommerce store, you have even more Insta-opportunity: Shopping on Instagram makes it simpler than ever to move people from your photos to checkout.

Let’s leverage the power of Shopping on Instagram for your business!

Note: Shopping on Instagram is currently only available for physical products.

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Should Your Business Use Instagram for Marketing? Six Questions To Ask

July 27, 2018 - 7 Comments

Wondering if your business should be on Instagram? The short answer is that whatever you’re selling, you should consider it. Instagram now has over one billion monthly users — as of January, 2018, 7 percent of internet users in the United States accessed Instagram once every few days.

And if you’re in certain eCommerce categories or selling a visual product, you definitely should.

Here are six questions to ask if you’re weighing whether Instagram should be part of your marketing strategy.

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Google Shopping for WooCommerce: How to Set Up Your Product Feed

July 26, 2018 - 8 Comments

Google Shopping ads  — those graphic product ads you see at the top of a page of search results — are a visual, dynamic way to attract online shoppers to your store right from Google.

If you’re selling with WooCommerce, your products can show up there too! To run Shopping ads you’ll need a feed of your products to share with Google — and there are extensions, like WooCommerce Google Product Feed, specifically created to help you do that.

Google Shopping Ads Increase Visibility and Conversions

Shopping ads appear before Google text ads, and include basic product data like titles, images, prices, and reviews, as well as promotions:

A screenshot of Google Shopping ads in action

You control the product information displayed, which makes it easier for customers are  to find the exact items they’re looking for — and therefore more likely to make a purchase.

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Five Ways to Reignite Your WooCommerce Abandoned Cart Recovery Rate

July 25, 2018 - 5 Comments

You’re spending a lot of time and money to drive quality traffic to your website. Your product pages look great, and customers love your products. WooCommerce’s stability and performance provide a frictionless shopping experience as visitors navigate your website, adding products to their shopping cart.

And then more than 70% of those shoppers exit your website, leaving those products in their cart.

This is not a new phenomenon. eCommerce merchants have been battling abandoned carts since the first online store opened.

One of the best and most popular ways to encourage people to recover their abandoned shopping carts is with a well-crafted email re-marketing sequence. There’s a problem, though: most other merchants are using the same tried-and-tested re-marketing methods and tools to try and bring down their cart abandonment rates. And there hasn’t been much innovation in this space recently, creating two major stumbling blocks:

  • When your competition uses similar strategies and tactics, it’s much harder for you to stand out and clinch that sale.
  • Consumers have become conditioned to expect a post-abandonment email that includes a discount.

Can you stick to what you’re already doing? Sure. But by not tweaking and improving the way you are recover abandoned carts, you’re leaving money on the table — to giving it away to your competitors.

At Conversio, we’re focused on helping eCommerce merchants with email marketing and having worked with more than 20,000 customers, we’ve noticed a few emerging ideas that have helped them improve their abandoned cart recovery rate. Here are five of our favorites.

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Six MailChimp Tools to Build Your Brand and Sell More Stuff

April 12, 2018 - 10 Comments

At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business.

It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, our powerful marketing tools – including automations and reporting – put that data to work to personalize your marketing and sell more stuff.

Here are 6 tools that’ll help you on your quest to build your brand:

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Sprout new customers with top marketing extensions

April 26, 2017 - 8 Comments

Who doesn’t like spring? The sun is shining, birds are singing, and the flowers and trees are at their brightest. (Although if you have allergies, that last bit might not make the season seem so nice.)

It’s spring for those of us in the northern hemisphere, and we’re celebrating all it brings by collecting marketing extensions that will put a little bit of the season into your store.

From tools that help you grow your sales to extensions that will spruce up your product pages, here are twelve ways you can bring new life to any WooCommerce store.

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Best practices for reviews with WooCommerce

April 13, 2017 - 6 Comments

Potential customers consider a lot of factors before making a purchase, from the visual appeal of a product to its cost to your store’s shipping speed and fees. And if they’ve never purchased from you before, they probably also read reviews — both about you and the item they’re considering.

According to a customer service survey sponsored by Zendesk, 88% of shoppers in the United States make their purchasing decision based, in part, on reviews:

Both positive and negative reviews have a big impact on whether or not shoppers make a purchase. (Image source: Zendesk)

Both positive and negative reviews can help someone make a decision, with positive feedback making a slightly bigger dent (90% vs 86%).

What does this mean for you? Something big: reviews can make a serious impact on your sales. The more you have, the better a shopper can evaluate a product. And better evaluations mean more purchases and less returns.

Collecting feedback is crucial for your WooCommerce store, and there are some optimal ways to do it. And once you have reviews aplenty, there are some amazing ways to use them, some of which go well beyond the product page.

Let’s take a look at some best practices for collecting and using your reviews with WooCommerce, whether you’re new to selling online or an eCommerce expert.

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Insights and tips from our email marketing experiments

January 27, 2017 - 16 Comments

Email marketing has long been — and remains — a popular method for acquiring customers and boosting sales. And it’s no small wonder, with 91% of consumers in the United States checking their email every single day.

Finding the right strategies to use in your emails is a tricky thing. You need to think about what messages your customers will respond to, what calls to action they’ll click, and what will even make them open an email in the first place. You also need to review and improve upon your strategies so you keep making money.

Here at WooCommerce, email is a big part of what we do — it’s how we communicate with our customers, not to mention the community. Over the last few years, we’ve spent a lot of time experimenting with and learning from email. Now we’re ready to pass those learnings along to you.

Today we’re going to share some of the best things we’ve learned about email subject lines, graphics, and length so you can use our experiments to grow your own store and improve your customer communication.

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What you can learn from Woo’s holiday sales

December 9, 2016 - 13 Comments

We run a couple of major holiday sales on WooCommerce.com each year, including Hallowoon, Black Friday, and Cyber Monday. The challenge as each one comes around is: how do we keep running them bigger, better, and fresher?

This year we tried a few new things that increased conversions. We learned a lot from these experiences, and decided to write about them as we thought you might be able to learn from them as well.

Read on for some key questions to ask before running a sale, tips on creating a positive sale experience, and what there is to be learnt from Woo’s holiday sales.

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