Whether you’re a veteran store owner or you’ve just begun to list your products online, one of the most critical elements to your success is visibility. Your goal should be to reach as many shoppers as possible in the right place and at the right time – when they’re actively shopping!
Before the Internet, a physical storefront with heavy retail foot traffic was perhaps the most critical piece to drawing crowds of shoppers. Then, you might hope to draw more attention to your store by advertising using magazines, newspapers, or even television.
Though the same outlets still exist today, the Internet has broadened the number of places where stores can compete for attention and draw potential customers. And with a lower barrier to entry than magazine or TV ads, many store owners face the temptation of registering for every single one.
Unfortunately, with each opportunity comes added work and longer hours. Many marketing professionals suggest that instead of spreading yourself thin over as many platforms as possible, you should instead focus your efforts on mastering a few.
Two of the best platforms for finding new retail customers are Google Shopping and Pinterest. As with anything, they still require a dedicated, steady effort to achieve profitable results. But with the help of two of WooCommerce’s most powerful extensions – Google Product Feed and Pinterest for WooCommerce – you can now sync your online store with Google Shopping and Pinterest and manage everything from your WooCommerce dashboard. There’s no need to log in and manage each one individually!
Let’s take a look at how to get your products seen on Google Shopping and Pinterest using these two extensions.