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A Heritage Brand With Big Impact: How Wine Group Brown Brothers Grew Their Online Presence With WooCommerce

April 4, 2019 - 1 Comment

Established in 1889, wine brand Brown Brothers have become renowned for not only their vintage wines, but their historic vineyard that hosts countless events for loyal customers. Naturally, the Brown family wanted their company’s online wine store to be just as striking. WooCommerce experts Emote Digital were happy to take on the task.



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Performance Improvements in WooCommerce 3.6 to Speed Up Stores

April 3, 2019 - 14 Comments

Alongside the new product blocks available in WooCommerce 3.6, we made a series of performance improvements in the front and back end to speed up performance.

Read on to see how these changes will improve both the management and shopping experience on WooCommerce stores.



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Integrate Content and Commerce with WooCommerce Product Blocks

April 1, 2019 - 3 Comments

Combining content and commerce has long been a benefit of using WooCommerce and WordPress. In WooCommerce 3.6, we are taking this a step further by introducing eight new product blocks that allow insertion of products on any post or page in the store.

What this means is store owners are no longer restricted to only showing products in the product archive and/or on individual product pages – they can now seamlessly integrate content and commerce offerings across their stores on any page.

Note: To use the new product blocks in WooCommerce 3.6, store owners need to be running WordPress 5.0 or higher.



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Google Shopping Ads – A Must

March 21, 2019 - 14 Comments

Get your products to the top of the world’s most powerful search engine with WooCommerce’s automated Google Shopping advertising extension.

How do People Find Products Today?

How do you find a specific product you’re looking to purchase? Where do you start? If your answer to either of these questions is Google, continue reading below.

What is Google Shopping?

Google Shopping is a platform that allows merchants the opportunity to get their store’s products found when shoppers are searching for them on Google. Unlike traditional Google Search text ads, Shopping ads show an eye catching ad that includes a product image and other valuable info. This gives shoppers a powerful preview to help them make purchase decisions directly as they search.



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French VAT Fraud Prevention Laws: How to Certify Invoices with WooCommerce

March 20, 2019 - 5 Comments

You may need to have all your invoices and credit notes certified if you’re based in France and have an online store using WooCommerce.

You’re probably asking yourself:

  • Why must invoices and credit notes be certified?
  • Do these rules apply to me?
  • How can I ensure I’m in good standing?

We have answers.



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what3words is Building a New Global Addressing Standard

March 12, 2019 - 9 Comments

When Chris Sheldrick started a business organizing live music events, he noticed that people got physically lost all the time. It was so common, frustrating, and bad for business – you can’t afford bands or instruments being late to gigs and festivals! – that he met up with a mathematician friend to come up with a solution.

From a daily frustration came a digital solution for organizing physical presence, now on its way to becoming a global addressing standard: here’s the what3words story.

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How Neuralab Crafted a Custom Automotive Experience on WooCommerce

February 19, 2019 - 23 Comments

Restoring old cars is big business. It’s also art! Created by people with the ability to preserve heritage.

Pagoda Classics is a Croatia based car restoration and renovation company. With more than 25 years of experience and over 150 renovated vehicles, they’ve become a synonym for passion, individualism and perfection. CEO Karlo Beštak and his skilled team are devoted to fulfil the highest expectations in restoring classic cars to a better-than-new condition.

As the agency tasked with building their website, our job was to convey that message to the world and create the best possible online experience for their customers. Solution? WooCommerce paired with custom-made photo and video content.



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Don’t Let eCommerce Checkout Chase Customers Away

February 14, 2019 - 14 Comments

Do your customers tell you that your eCommerce site is a joy to shop? Probably not! While some people really do love online shopping, few rave about the actual buying experience.

We shop for goods and services we need or want. Whether or not we enjoy the shopping experience is partly a personal preference, partly the ability of the merchant to read customers. Unlike brick and mortar store owners, eCommerce businesses don’t have the opportunity to judge body language and see if customers appear satisfied. At best, they can offer real-time or automated chat assistance.

When it comes to the ultimate shopping commitment, brick and mortar stores have it pretty easy. They take the payment, swipe (usually), and bag items small enough to be carried. Customers rarely change their minds and literally abandon a shopping cart once they get in line to buy.

If only eCommerce business owners had it this easy! Instead, they are presented with depressing website statistics that point out cart abandonment and site bounce rates. They don’t have a chance to turn the charm on customers who are about to make a quick exit.

While a creative, thoughtful designer can make an eCommerce site a straightforward and satisfying shopping experience, parting with your money is never fun. But there are ways to make the actual checkout process less of a hassle for customers, and maybe even lower the cart abandonment rate in the process.

Don’t Let eCommerce Checkout Chase Customers Away.


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Try the New WooCommerce Mobile App for Key Metrics, Order Look-Up, and Notifications – Cha-ching!

January 22, 2019 - 53 Comments

Sometimes the best time to check your store isn’t the best time to be at your computer – on a train, in a corridor between meetings, on a beach. Enter the new WooCommerce Mobile App to make store management easier!



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Millennials and Peer Recommendations

January 16, 2019 - 16 Comments

The Power of Millennials and Peer Recommendations in eCommerce

In 2019, millennials are looking to social sources for shopping inspiration.

Since 2019 has just kicked off, let’s take a look at the characteristics of one of the most coveted generations of shoppers who could influence your sales this year: millennials. Then, we’ll talk about how small businesses can use this knowledge to help generate brand interest and produce some incremental revenue.



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6 Pricing Tactics for Your Digital Product

January 15, 2019 - 34 Comments

Pricing physical products is easy. You know how much it cost to produce the product, and you base your price on how much profit you want to make. With digital products, it’s a whole different ballgame.

You can’t price your digital product the same way you sell physical products. They’re different beasts altogether. Many new merchants make this mistake, and it costs them, vital customers.

There’s an undeniable allure of digital products. There are no materials (other than digital applications needed, of course), no shipping costs, no manufacturing, no complex storage, etc. You make it once and you sell an unlimited supply.

With so many benefits, it’s easy to see why digital products are becoming a huge trend in eCommerce. So what are people selling? These are the digital products we’ve been seeing all over the web recently:

  • Online Courses
  • eBooks
  • Software
  • Graphics and Digital Arts
  • Photography

With so many options, how do you know where to begin when it comes to pricing? The go-to philosophy of pricing physical products doesn’t always translate. Where does that leave your online store?

If you’re trying to break into the world of eCommerce for digital products, you need to get your pricing strategy right. Pricing is one of the famous Four Ps of Marketing, so don’t overlook its role in your business.

Here are six strategies guaranteed to sell your digital product.

A person sitting at a table with a cup of coffee, browsing new product information on a laptop.


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Using Empathy, Woodwork, and eCommerce to Make Incredibly Hard Things A Little Easier

January 8, 2019 - 13 Comments

When Chris Harvan and his wife – both artists – went through a painful season, losing a number of people close to them in a short space of time, their response was to make art.

Woodwork, sculpture, and creative expression helped them navigate their grief, and they decided to find a way to share this discovery. Today, Memento’s striking cremation urns and commemorative products can be purchased in funeral homes and online.

There’s a rocket-shaped child urn that will stop you in your tracks. It is incomprehensible how someone in a position to need a child urn must feel – yet these are Chris’s customers.

Rocket-shaped urn made from wood for a child.

His mission is “to nourish human need and hopefully ease even the smallest bit of anguish in times of loss.”

Here’s the story of how this empathetic and inspiring deathcare industry business came to be – including learnings, challenges faced, and the power of shared experience.



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Planning for the 2018 Holiday Shipping Deadlines

December 6, 2018 - 35 Comments

Black Friday and Cyber Monday are behind us, but there are still plenty of holiday shoppers looking for the perfect gift. With many wanting their purchases by December 25th, it’s critical for you to plan around your carrier’s holiday shipping deadlines and set expectations with shoppers.

To help, we created this chart outlining the important send-by dates recommended by USPS for Christmas delivery.

2018 Holiday Shipping Deadlines Download a PDF version.

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Surprising Findings about the People Behind WooCommerce Stores

December 4, 2018 - 16 Comments

Earlier this year, as we were planning for the year and beyond, one thing became clear: we could up our game when it came to understanding who we serve.

While we were already talking to customers, using our Ideas Board for feedback, and working with our customer service teams to hear what customers were saying to them, we wanted to add another dimension to be even more customer-centric: quantitative data.

To get there, we dug into the usage data that users share with us and then ran a comprehensive survey to layer in additional detail. In the process, we learned many surprising things that shape how we make products today – these are the top nine.

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WordPress 5.0: What the new Block Editor means for WooCommerce

November 30, 2018 - 80 Comments

UPDATE: WordPress 5.0 has been released. Remember: it is important that you update to the latest version of WooCommerce before updating to WordPress 5.0
We recommend viewing our documentation on how to updatemaking a backup, updating extensions, and finally updating WooCommerce via WP Admin.

WordPress 5.0 introduces the new block editor to WordPress. Through a complete revamping and modernization of the WordPress content-editing experience, content will be created as a series of blocks in a brand new interface.

For WooCommerce store owners and developers, it’s the start of an exciting process that will make large parts of the admin interface easier-to-use, and more dynamic – including customization and management of posts and products.

The transition to block-based editing will take place incrementally, but here is what you can look out for:



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More Than a Pet Project: The Story Of Dogs Meow Subscriptions

November 22, 2018 - 12 Comments

What happens when the brick and mortar shop you were banking on becomes obsolete? Reinvent yourself with a new eCommerce venture, of course!

For Chris Hugo, founder of Dogs Meow, launching a pet food subscription business was his way of adapting to a changing market. “I spent my life running the family business of DVD rentals,” he says. “As you might have guessed, it’s not the most sustainable business.”

To support his two young kids and three dogs, Chris needed to find a business idea that would keep them all happy. If it could involve animals, then even better.

The homepage of dogsmeow.co.za

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