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How to Optimize Images to Speed Up Your Online Store

July 4, 2019 - 15 Comments

People like fast sites; search engines like fast sites.  Everyone on the Internet likes fast-loading sites.

Think about how you use the web:  If you’re specifically looking to purchase something, waiting even 10 seconds for a page to load can be insanely frustrating.

As an eCommerce site owner, how can you easily improve the speed of your online store?

By optimizing all of your images for web.

Why is this important?  How do you get started, and what do you have to do?  You’ll find answers to all of these questions below.

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Using the Art of Psychology to Write Product Descriptions that Increase Sales

July 2, 2019 - 6 Comments

By the time a visitor finds your product, you’ve overcome one of the biggest hurdles for eCommerce store owners.  Out of all the millions of products, they’ve landed on yours! 

But now they’re at a critical decision-making point, and it’s your job to guide them from casual interest to making a purchase.  Ultimately, you want to convince them to add a product to their cart and check out.

To do that, you need to write product descriptions that not only describe what you’re selling, but also connect with your customers on an emotional level. 

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Make the Sale and Bring Them Back: 5 Tools to Reduce Cart Abandonment and Improve Customer Loyalty

June 28, 2019 - 6 Comments

You’ve been able to overcome the challenge of getting people to your eCommerce store. Congratulations! That’s a big step in the right direction. But what if those site visitors aren’t making any purchases?

Without sales, it doesn’t really matter what your site traffic looks like – it’s just a metric. Sales are what bring in money and keep your business going!

So how do you get more people to buy?

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Use Events and Wacky Holidays to Attract New and Returning Customers

June 26, 2019 - 4 Comments

Part of marketing involves getting seen by people searching for a solution to a problem that your product or service can solve. But what happens if people find your eCommerce site and your marketing has nothing to say that draws them in?

One of the best marketing strategies is simply having ‘news’ to share. A new and timely message leads people to turn their heads and give you their attention, even if just for a few moments.

But how do you come up with relevant news that will increase your sales?

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Harness the power of blocks with WooCommerce Bookings Availability

June 13, 2019 - 6 Comments

We’re excited to announce the arrival of WooCommerce Bookings Availability, a new add-on extension for WooCommerce Bookings.

A long-time request from users on the ideas board, our team has worked tirelessly over the past few months to make it a reality. We hope this gives Bookings users a new way of marketing their availability while allowing their customers to quickly find a booking that works for their schedule.

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Introducing Strong Customer Authentication (SCA)

June 10, 2019 - 42 Comments

What is SCA?

Strong Customer Authentication (SCA)* is a regulation that took effect on September 14, 2019 that requires merchants to use multiple methods of verifying a customer’s identity. To comply with new requirements and make sure your sales don’t take an unnecessary hit, you need to lay the groundwork.

Merchants accepting online payments need to use two independent authentication methods to verify that a customer is who they say they are.

Woman looking shopping on her mobile phone, carrying a few shopping bags. Strong Customer Authentication (SCA) will require a second form of authenticating online purchases.
Authentication methods may be a password, Face ID, or a push notification.

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Prospress Joins Automattic to Jointly Develop WooCommerce Subscriptions

May 23, 2019 - 32 Comments

If you’ve used WooCommerce Subscriptions to sell anything from pet food to nail polish; if you’ve automated your marketing with AutomateWoo; if you’ve tested checkout with Robot Ninja—then you’ve been served by the expertise and passion of the Prospress team.

Today we’re excited to announce that Prospress is joining Automattic to work closely with WooCommerce in creating a more unified subscriptions experience. We’ll also be supporting the continued development of Prospress’s other products.

There will be no change for existing users. Right now, we’re on-boarding, welcoming, and integrating. We will then begin collaborating on roadmaps for the future.

Keep reading below for a Q&A with Prospress Founder Brent Shepherd.

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Creating personalized adventure books with your child as the star – the story of Bang On Books

May 17, 2019 - 8 Comments

Reading has the power to spark children’s imaginations, transporting them to magical places where anything is possible.

Taking this idea a step further, Bang On Books personalized adventure books fully immerse kids in stories where they become the main character – the hero.

“Bang on” is a colloquial British term describing an item as being perfect or “spot on.”

Founders Simon and Hannah are aware of the impact that hand-crafted artwork and magical storytelling can still have on young minds in this digital, screen-based world.

Coming together to pen original stories for kids aged 2-10, their beautifully illustrated publications are full of fun and good morals, helping little ones fall in love with story time and grow into well-rounded people.

Illustration of two children surrounded by colorful characters and creatures from a storybook.

The process is pretty straightforward: Customers choose from several different stories online before customizing them in a three-step process:

  • Upload a photo of their child to the “Magic Mirror”
  • Pick a lead character, and enter the child’s name
  • Write a special dedication, making the story a gift that each child can treasure forever
Children shown as characters in a Bang On Book.

Simon, Hannah, and the rest of the team don’t only write and illustrate each story, they print, bind, and ship each soft-touch laminated book from the United Kingdom themselves.

With such a unique, customizable, and hands-on product, it’s no surprise that the open-source freedom of WooCommerce was a natural fit for this band of creators.

Read on for our Q&A with Jonathan Young, in-house web developer at Bang On Books.

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How Wildlabs Customized WooCommerce for an Auckland-based Flower Studio Specializing in Bespoke Bouquets

May 16, 2019 - 1 Comment

It’s not easy to stand out on the internet these days. Wildlabs is a small web agency in New Zealand that’s passionate about helping businesses to be, in the truest sense of the word, outstanding.

Flwr is one such online store and business: Artem Verbo of Wildlabs customized WordPress and WooCommerce to create a platform for flwr founder and wife Elena Verbo to showcase her flower studio and sell bespoke bouquets with a special touch of digi-floral magic.

flwr homepage.

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Pre-Employment Testing: How VerifyWP are Making it Easier to Hire The Right WordPress Developer

May 9, 2019 - 6 Comments

Do you know how to hire the right developer? This is the question VerifyWP shines some light on, with regards to technical WordPress developers.

VerifyWP homepage
VerifyWP helps you hire the right WordPress developer.

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How to save time and correctly handle WooCommerce accounting and inventory

May 3, 2019 - 4 Comments

According to a 2018 US Bank study, bad cash flow management and a poor understanding of accounting and finance are the leading roadblocks to business success.

Feel like you may be part of this statistic? This article aims to expand your knowledge by providing actionable solutions to understand, track, and manage your business accounting – without taking more time out of your day.

WooCommerce provides business owners with a fantastic platform to sell their products, and its customizability allows you to support and automate your business processes like no other. One of the most important of these processes is accounting.

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Increase Sales With These Market Expansion Strategies

April 18, 2019 - 3 Comments

Expanding into new markets brings great opportunities and sometimes unexpected challenges. Here are some areas to research before deciding the next steps for your business.

Though the world has become more interconnected thanks to the internet, air travel, and other technological advancements, there are still many local cultural, economic, and geographic differences. And while tapping into new markets is important for growing your business, doing it the wrong way can be disastrous. 

There are five key considerations for successfully going global: language, infrastructure, payments, legal requirements, and cultural norms.

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Time-Tracking Dice to Help You Prioritize the Important Things

April 17, 2019 - 1 Comment

From closed beta to successfully-funded Kickstarter to start-up with $1 million in funding, Timeular is on a mission to help people track their time and make it count with a multi-sided, customizable device.

Raise your hand if you could do with a little more data on how you spend your days! And read on for our Q&A with Manuel Bruschi, one of Timeular’s founders.

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Boost Your Store’s Performance and Pages with WooCommerce 3.6

April 17, 2019 - 6 Comments

Much has been happening behind the scenes at WooCommerce since the release of 3.5 in October 2018. The team has been working hard on a variety of improvements that are now available in WooCommerce 3.6.

Two key features will make your store load faster and provide a more engaging experience for your customers:

  • Performance Improvements
  • WooCommerce Product Blocks

Throughout the build process of WooCommerce 3.6, our team focused heavily on both automated and manual testing, performing in-depth benchmarks of performance across a variety of database sizes.

As with all previous releases, we also ran tests against our extensions and popular themes – we’ve even been running WooCommerce 3.6 right here on

WooCommerce 3.6 is considered a minor release, meaning it should be fully backwards compatible with all WooCommerce releases since 3.0. We still highly recommend you follow best practices and back up your site prior to updating.

We recommend viewing our documentation on how to updatemaking a backup, updating extensions, and finally updating WooCommerce via WP Admin.

Here are some further details around what’s new in 3.6:

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Searching for the Right Extensions to Grow Your Store? Our Marketplace Suggestions are Here to Help

April 15, 2019 - 3 Comments

With the release of WooCommerce 3.6 – along with eight new WooCommerce product blocks and a ton of performance upgrades – we’re launching a new feature making it easier for you to find extensions that help grow your store.

Introducing Marketplace Suggestions

Talking to our customers, we know there are a lot of you that set up new stores yourselves and need guidance choosing extensions. There are over 400 extensions in the Marketplace, and digging through them all to find what you need can be daunting.

That’s why we’re including Suggestions directly in WooCommerce so you can easily find the extensions that would be helpful on your site.

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WooCommerce Admin: A New Central Dashboard for WooCommerce

April 5, 2019 - 21 Comments

Our team is proud to announce a ‘feature plugin’ that introduces a new dashboard for WooCommerce from which store owners can manage and monitor all key reporting metrics.

WooCommerce Admin is ready for the world so everyone can start benefiting from new reports, while we continue to build features. This is similar to WooCommerce Product Blocks, which started as a feature plugin and will now be part of WooCommerce core.

Highlighted below are key features of WooCommerce Admin.

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