“Should I be selling on Amazon or through my own online store?”.

This is a common question asked by online sellers. The answer? Both.

Today, successful online sellers are those that are reaching out to meet their customers everywhere they shop online, embracing multi-channel selling and giving their products as many chances as possible to be seen, bought and loved by more customers and there’s no better way to get started than by adding Amazon to your channel mix.

Whether you’re just starting out or you already have your own successful online store, here are five reasons why you should consider selling on Amazon.

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Using the powerful WooCommerce platform, we’ve helped a host of businesses improve their existing stores and increase their online revenues.

We’ve also had a number of companies that have come to us for brand new sites in order to build their eCommerce presence from the ground up. Such was the case with Nuria Beauty, a worldly skincare brand dedicated to supporting girls’ education.

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In all the productivity and preparation for the holiday season, some important elements of your business can be overlooked. Over in WooCommerce.com Happiness, we identified four focal areas — two physical, two technical — that can sometimes cause a few bumps in the road, and put a checklist together to keep you covered.

So, here are the four areas to watch over in order to keep your store running smoothly this holiday season.

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Since our last minor release in May, we’ve been working on a variety of improvements to WooCommerce:

• REST API v3
• Improved copy for transactional emails

To ensure this update is stable, we’ve been doing plenty of testing and QA on our side including a public beta period, unit and integration testing, compatibility testing with our extensions and popular premium themes, running the latest version on WooCommerce.com, and working with customers to do managed updates.

WooCommerce 3.5 is a minor release, meaning it should be fully backwards compatible with all WooCommerce releases since 3.0. However, it’s still considered best practice, and recommended, to backup before updating.

Here are some more details about what’s new in 3.5:

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Lots of posts about eCommerce over the holidays encourage you to get started early. We’ve published a number of these ourselves!

But the good news is it’s never too late to set up a sale, discount, or deal in your store. As long as the holidays are still happening, you can take a few minutes to get in on the holiday action.

Try these last-minute holiday sale ideas now, next month, or the next time a holiday rolls around.

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Once the holidays are over, you can breathe a long sigh of relief. Things can finally settle down and go back to normal, right?

Well… not exactly. With projected record-setting holiday sales come record-breaking returns in January and February. This past year, UPS alone expected to process 6 million returns in the week after Christmas.

After the holidays end, your top priority needs to be satisfying the customers who have ill-fitting, unsuitable, or defective merchandise that they’d like to send back to you. An estimated 25 to 30 percent of online purchases are sent back! This means you have to have a plan to handle post-holiday returns — and handle them so well that these gift recipients turn into bonafide customers.

Let’s take a look at how you can handle these returns and exchanges smoothly. We’ll start with what you can do now, before the season starts, to get your website ready. Then we’ll look at how to properly handle returns and unhappy giftees.

Ready? Let’s get a move on.

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Retailers acquire between 29% and 59% more customers during the holiday period, making the season make-or-break for you or your client’s year.

The first thing you have to ask yourself is this: can your site handle the increase in traffic? As an on-demand WooExpert, we have seen the good, the bad, and the ugly, when it comes to optimized sites, and we want to help you avoid the latter two.

There is no simple cure-all solution, but we’ve assembled a list of 6 proactive improvements you can make to your store right now. The more people that hit your site, the more noticeable the effect of these optimizations will be.

Let’s get started.

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When it comes to online shopping, the holiday season reigns supreme. Between Black Friday, Cyber Monday, and general Christmas shopping, more people are going online to buy gifts for their friends and family. In fact, last holiday season, online shopping generated a record-setting $108.2 billion in revenue—almost a 15% increase from the 2016 holiday season.

Due to the overwhelming popularity of online shopping, you’d think running an eCommerce site was pretty easy, right? After all, nobody wants to deal with crowded malls and holiday traffic when they can order from the comfort of their own home.

But as the store owner, your job extends beyond helping the customer during their shopping journey. A large portion of your work should be spent not just attracting new customers, but also creating marketing and engagement campaigns that strengthen relationships with existing ones. And one of the best ways to boost retention rates is through post-purchase email marketing.

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If you run an online store, shipping is the one area where everything you do becomes tangible to your customer. At no time is this more critical to a positive customer experience than the holidays, when the product your customer is touching is likely to be a gift from a friend or family member.

But there are obstacles. If you don’t prepare, you can ruin someone’s holiday with a late or damaged shipment. Holidays offer opportunities to build your brand, increase customer loyalty, and acquire new customers…but they also offer benefits that will improve your bottom line.

The best way to ensure your business’s success is to learn how to prepare for some of the most common holiday shipping issues. In this post, we’ll cover how you can get ready for everything from lost shipments to weather delays to the general rush caused by an increase in packages.

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Customer service during the holidays is both an immense challenge and a huge opportunity. Retailers who deliver consistent, high quality service to their holiday customers can turn once-off purchasers into loyal return customers.

Here’s how to set your team up for holiday support success.

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Can you smell gingerbread, cinnamon, and pine? Or fruity fragrance of mulled wine?

While it might be a little early for these Christmas scents, the holiday shopping season in retail is already underway with eager shoppers getting started as early as September.

Last year’s online sales over the holidays hit a new record: In 2017, customers spent $108 billion online during the holiday season, which was 14.7% more than in 2016.

If you’re running an online store, here are some tips on how to make the most of increased holiday traffic with live chat.

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The holiday shopping season is a busy time for consumers, with a lot of eyeballs staring at computers and phones, researching gifts, and looking for the best deals online.

Even with increased competition and decreased organic reach, social media is still key for getting the attention of your potential customers. But, without a solid plan, success may pass your company by.

Here are eight steps for planning a holiday campaign across your social media channels, so that by the time the holidays arrive you can kick your feet back and enjoy a little more time with family.

Get ready to flex your creative genius!

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Another holiday season is right around the corner, and we know that it can be easy to start feeling a bit overwhelmed with all of the things you’ll need to do in the coming months. (Plan festive meals! Wrap gifts! Make a resolution! Keep your resolution!)

But if you sell stuff online—and you’ve connected your WooCommerce store to Mailchimp—you can rest easy knowing that you’ve already got the tools you need to sync your customer data, send targeted campaigns, and sell more stuff all season long.

Today, we’re going to share four tips that will help you take advantage of all these powerful tools and make the most of your marketing throughout this holiday season. Let’s get right to it!

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The sound that notifies that a customer has placed an order at your online store, is the sound that every store owner wishes to hear more and more. And with the holiday season already in, this is nonetheless most profitable (and busiest) quarter of the year for everyone who dabbles in online retail and eCommerce.

Be it the store owners or marketers dabbling in eCommerce, the preparations for holiday season begins early. Right from stocking the inventory to updating the products in store to setting lucrative offers to lure newcomers; and appreciating existing customers to making sure they are reaching out to the correct audience. This is done almost a month early to accommodate the huge inflow of visitors and shoppers.

With email marketing boasting of 81% customer acquisition capability compared to other marketing channels, it is undeniably the best way to harness this holiday season – to reach your audience while taking care to boost your overall ROI. Yet holiday email marketing is altogether a different ball game compared to email marketing rest of the year.

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Subscriptions can be a fantastic gift option, and with the new WooCommerce Subscriptions Gifting a customer can easily share their love for your store with their friends and family this holiday season.

My parents are both in their eighties and are notoriously hard to buy presents for. Giving them anything remotely technological results in a Christmas Day filled with exclamations of ‘How do you turn it on again?’ or ‘What! What! It’s broken!’ So most years Mum just gets her normal gardening gear and Dad gets a bottle of gin; they each have their own interests 😉

However, one year I won the ‘best gift’ award.

Historic houses are my parents’ one joint love. While my budget is yet to stretch to buying them the real Downton Abbey, a monthly subscription to the organization that runs sites of interest in the UK, the National Trust, was within reach. So my parents could go any time and visit as many places as they wished. They loved it.

I felt pretty smug with my inspired gift idea back then, but now a subscription is a unique gift that any online store can provide – for any person, of any age.

It is a great way to stand out in the busy holiday market and give customers a chance to give something a little bit special. Also, the investment you made in getting your customers to go to your store for their holiday shopping pays dividends throughout the year. You have the chance to create the on-going relationship a subscription gets, so both you, the customer and the recipient continue to benefit, long after the heartburn from holiday overindulgence has faded. A subscription may not necessarily be for life – but it is not just for a moment either!

So WooCommerce Subscriptions allows you to create a holiday gift that lasts all year, and with WooCommerce Subscriptions Gifting it’s now possible for one person to buy a subscription product for somebody else.

Customers can choose to purchase subscriptions for others by entering the recipient’s email on the product page, cart, or checkout.

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I love to give people gifts. There’s something so cool about finding the perfect item for someone based on an offhand comment, something you noticed, or something they didn’t realize they needed. But… finding a great gift is hard when you don’t have the perfect idea ready to go. I find giving gifts toughest to do around the holidays because I’m looking for gifts for a lot of people at once.

At this time of year, I want help to generate ideas. I’ll often know of a store that my gift recipient likes, but I might not have a particular item in mind. I find gift guides extremely useful in this situation — I’ll visit a store, see that they have “Gifts for brothers”, “Gifts for moms”, or similar, and check out a few guides to find something my recipient will like.

Gift guides are a really useful tool for new customers and can be key to encouraging that first order from a customer. Once someone has purchased once, you’re in a better position to market to them and encourage them to come back after the holidays — repeat customers have a 27% chance of returning, so gift guides are worth the initial investment to start a relationship with a customer.

For returning customers, gift guides also have value. They help focus customer attention on specific items and help existing customers who are already loyal to your shop find the perfect item even when they don’t have something specific in mind.

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