This holiday post is brought to you by ShipStation. ShipStation will help you get your holiday shipments — and returns — in order so you can breathe easier. Thanks for the advice, friends!
Once the holidays are over, you can breathe a long sigh of relief. Things can finally settle down and go back to normal, right?
Well… not exactly. According to the Wall Street Journal, the USPS handled 3.2 million post-Christmas returns a few years ago. And that’s just one carrier.
After the holidays end, your top priority needs to be satisfying the customers who have ill-fitting, unsuitable, or defective merchandise that they’d like to send back to you. This means making a plan to handle post-holiday returns — and handle them so well that these gift recipients turn into bonafide customers.
Let’s take a look at how you can handle these returns and exchanges smoothly. We’ll start with what you can do now, before the season starts, to get your website ready. Then we’ll look at how to properly handle returns and unhappy giftees.
Ready? Let’s get a move on.