The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly, it can greatly increase your conversion rate, improve customer loyalty, and save your business countless customer service hours.
It’s the place where people should find answers about shipping, such as available shipping methods, order tracking, and countries served. You can also clarify your policies (e.g., returns and cancellations) and provide more details about your products.
To make the most of this often under-appreciated page, consider what needs to be included, how the content is organized, and how your customers will find the answers they’re looking for.