How to Break Through the Clutter, Competition, and Customer Resistance
The holiday season offers many businesses their best chance of the year to surpass annual revenue goals. But to do so, they must first be noticed by potential customers, who are likely overwhelmed by ads, emails, and discounts.
Some like to call the holiday marketing season the time of least resistance for consumers. They are willing to buy things they wouldn’t normally buy during this time of year, in part because they’re shopping for gifts.
But they also increase their resistance to buying anything that doesn’t appear to be steeply discounted – hence the craziness of Black Friday. While you should try to capitalize on Black Friday and Cyber Monday, there is much more to a successful holiday season.
If everyone is offering the same kind of sales – 10% off everything, 20% off select items, up to 30% off, 25% off in-store purchases – do you think you’ll get attention with another discount by itself? You’ll probably just blend in with the noise.
What follows are nine ways to get your business noticed and increase your holiday revenue, without having to discount all your products. You’ll learn how to draw people in without sacrificing your bottom line.