Finding new customers is often one of the most difficult and expensive parts of owning a business. That’s why repeat customers are so valuable – it costs much less to sell to existing buyers than to attract and convert new ones.

Loyal customers not only make repeat purchases, they often talk to their friends and family about your business, leading to sales from referrals.

But how exactly do you build customer loyalty online?

WooCommerce created three extensions for your online store that will help keep your customers coming back time and time again.

We’re busy store owners. Every day is full of making sales, fulfilling orders, managing employees, developing products, marketing online – and the list goes on and on!

It’s important to take time away from smaller, daily tasks to focus on big-picture business goals, but if you’re over-scheduled like most ambitious people, that may seem impossible. 

Creating an efficient workflow helps you accomplish more in a shorter amount of time, allowing you to balance other important aspects of life and business. This means you can work more consistently over a longer period of time without getting burned out, and reach your goals faster.

WooCommerce offers several extensions designed to improve the workflow of your online store, saving you time and money, and giving you freedom to focus on other parts of running your business.  

Whether you’re a veteran store owner or you’ve just begun to list your products online, one of the most critical elements to your success is visibility. Your goal should be to reach as many shoppers as possible in the right place and at the right time – when they’re actively shopping! 

Before the Internet, a physical storefront with heavy retail foot traffic was perhaps the most critical piece to drawing crowds of shoppers. Then, you might hope to draw more attention to your store by advertising using magazines, newspapers, or even television. 

Though the same outlets still exist today, the Internet has broadened the number of places where stores can compete for attention and draw potential customers. And with a lower barrier to entry than magazine or TV ads, many store owners face the temptation of registering for every single one. 

Unfortunately, with each opportunity comes added work and longer hours. Many marketing professionals suggest that instead of spreading yourself thin over as many platforms as possible, you should instead focus your efforts on mastering a few.

Two of the best platforms for finding new retail customers are Google Shopping and Pinterest. As with anything, they still require a dedicated, steady effort to achieve profitable results. But with the help of two of WooCommerce’s most powerful extensions – Google Product Feed and Pinterest for WooCommerce – you can now sync your online store with Google Shopping and Pinterest and manage everything from your WooCommerce dashboard. There’s no need to log in and manage each one individually!

Let’s take a look at how to get your products seen on Google Shopping and Pinterest using these two extensions.

Anyone running a business that relies on scheduling customers knows how painful managing appointments over the phone can be. An automated system that allows clients to book, cancel, or reschedule online makes the process much easier.

What might not be obvious, however, is how important it is for customers to book appointments directly on your website, rather than using an external platform. 

If you run a membership site, you know that retaining existing members is critical to success.  Obtaining new customers is much more costly than keeping your current ones. And happy, loyal members share their experiences with friends and family.

But how do you keep your members engaged and loyal to your brand?

The buying experience doesn’t end once your customer clicks the order button. To grow your business through repeat customers and their referrals, you should extend the process through the entire product experience, starting at the moment they open your package. 

At a minimum, shoppers expect to receive the right order, on time, in good condition. But meeting the minimum expectations won’t help you be remembered. 

If you want to connect with your buyers and turn them into loyal followers, you need to wow them with an exceptional and unique unboxing experience.  This can make the difference between customers who leave five-star reviews and refer you to their friends, and those that silently disappear.

To run a successful online store, you not only have to attract the right audience to your site – you have to capture their attention and persuade them to purchase. 

One key indicator of your site’s performance in this area is its bounce rate. 

What is bounce rate? 

Bounce rate is the percentage of people who land on a page of your site and then leave without visiting any other pages. This metric can tell you a lot about how well your site is doing in engaging potential customers. If your bounce rate is really high, it could be a clear indication that you’re not doing a good job capturing their attention, which means you have a much lower chance of persuading them to purchase. 

If you’ve recently started a clothing boutique or fashion store, or you’re moving to WooCommerce from another platform, getting started may seem a little overwhelming.

This guide was designed to walk you through the setup process, teach you to create successful product listings, and show you how to market to your ideal audience. 

To begin, we recommend that you review the Getting Started with WordPress documentation.  This will teach you how to install WordPress on your hosting account, how to get started, and how to interact with posts, pages, comments, and more.

When giving people access to your website, it’s important to maintain full control, while still allowing your employees, contractors, and volunteers to do their jobs effectively.  There are a few important steps you should take to accomplish this.

We’ll look at the different user types that WordPress and WooCommerce give you access to, what those permissions mean, and other best practices for website security. 

The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly, it can greatly increase your conversion rate, improve customer loyalty, and save your business countless customer service hours. 

It’s the place where people should find answers about shipping, such as available shipping methods, order tracking, and countries served. You can also clarify your policies (e.g., returns and cancellations) and provide more details about your products. 

To make the most of this often under-appreciated page, consider what needs to be included, how the content is organized, and how your customers will find the answers they’re looking for. 

Nine ways to use Name Your Price to improve the customer experience and increase revenue

Allowing your customers to choose what they’re willing to pay for your products and services may seem a bit counterintuitive.  After all, why would a business want to let customers pick a price rather than requiring a set amount? 

But used the right way, this tool offers an opportunity to build unique relationships with customers while remaining within the pricing boundaries that you set.

Consider these nine ways you can use Name Your Price.

WooCommerce and WordPress have been making steady strides toward combining content and commerce in a way that allows stores to better serve customers.

In the upcoming release of WooCommerce 3.7, we continue that trend by including three new Product Blocks and enhancements to existing blocks that make it easier for people to find and buy what you’re selling. 

Read on to learn more about what’s new with WooCommerce 3.7.

Note: Product Blocks require you to have WordPress 5.1+ or the latest version of the block editor plugin installed.

We are pleased to announce that WooCommerce 3.7 has been released!

Similar to our previous release back in April, WooCommerce 3.7 focuses on performance improvements while adding new WooCommerce Product Blocks and enhancing existing ones. This update also increases the PHP and WordPress minimum version requirements to optimize your store’s performance and security – more on that shortly.

Google Search Console is a powerful, free tool that can help online store owners have a healthy, search-engine-friendly website. 

It was created to help you monitor and maintain your site’s presence in Google search results by alerting you to errors, security issues, and indexing problems that may affect your search rankings. Search Console is the only place to get search engine optimization (SEO) information about your website directly from Google.

That being said, it can take some time to learn how to use it effectively.  So, to help you get started, we’ve put together a guide of the key elements that can help improve your online store’s visibility. 

If you have a successful storefront on eBay or Amazon, you might have thought about expanding to your own, standalone WooCommerce store. It may seem a bit overwhelming, especially after you’ve invested time and money into getting where you are right now.

But it’s worth it.

Yes, Amazon and eBay come with a host of benefits like a built-in audience and brand recognition. But a WooCommerce store will help you provide more product offerings, build your brand, and, ultimately, grow your business.

You can even integrate WooCommerce with your existing eBay or Amazon store seamlessly, so your business can benefit from both existing marketplaces and a standalone online store.

Here are just a few ways that a WooCommerce store will help you grow:

Nonprofit marketing is, in many ways, no different than any other kind of marketing. 

You must become known, continue to make yourself known, and give people something to care about that inspires them to take action. Whether that action is donating, volunteering, signing up for your email list, attending an event – those are just the details of your individual campaigns. 

But at its core, nonprofit marketing requires you to stay on top of people’s minds who care about your mission. They must see your organization as part of their lives. In today’s super-fast media and online climate, this requires continuous effort and smart strategic planning. 

The good news is nonprofits of any size can effectively market and promote their organization online. What follows are nine nonprofit marketing and promotion strategies you can use to grow your organization and make the world a better place.