Over busy seasons when attention spans are limited and competition is rife, smart optimization of your store’s landing pages is a way to give your store an edge.

If a shopper has two seconds to choose between a store with a busy homepage and another with a targeted page that speaks exactly to their needs, well, that single page might make all the difference.

In this post, we’ll take a look at what landing pages are, how to optimize them for holiday shoppers, and explore a few new pages you might need to convert more of those clicks into solid sales.

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The holiday season is many things. For eCommerce businesses, it’s a golden opportunity to drive more sales as people search online for gifts and everything they need to celebrate the holidays.

Of course, holidays happen all year around depending on where you’re based! But November and December are typically a time of increased traffic and sales opportunities worldwide – and you’ll want to make the most of it.

Here’s how to make your WooCommerce store stand out online during the holiday season. 

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The holidays are your chance to test out all the new strategies and products you’ve been working on throughout the year.

The last thing you want to be during your busiest time of the year is uncertain. You need to go into the holiday season prepared. You need the data to back up each of the decisions you make. And you need to act quickly, or you’ll have to wait until next year to try again.

As the founder and developer of Metorik, I’ve worked with thousands of stores around the holiday season, helping them maximize and understand their results. In this post, I want to share with you some tips that will ensure you’re ready from a reporting perspective these holidays.

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For eCommerce sites, the holidays come around quickly. It may feel a way off, but significant changes to your site can take a while to implement and sign off.

If you want to get the most out of your holiday period, now is the time to make changes to ensure the stability of your WooCommerce site.

What’s more – you want to make sales! Now is your last chance to improve your conversion rate before the holidays hit. Finally, a lot of your annual revenue may rest on this time of year. You need to know what to do if it all goes wrong.

Here’s our advice for how to be fully prepared for the festive season.

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The holiday season can bring about something of a curious change in customer behavior:

Shoppers that might usually wait patiently for deliveries become frantic with delays. Out of stock notifications do not go down well. And your inbox might get some surprises!

The holidays also change the way shoppers navigate your store. If someone knows exactly what they want, they’ll probably turn to site search — but holiday shoppers are more likely to use your menus, widgets, footer, and other navigational options to browse.

If your store’s navigation isn’t useful for holiday shoppers, it can lead to them ditching you for a competitor. Shoppers just don’t have the time or the patience to struggle with confusing menus or missing pages this time of year… which means that your mistakes here could be costly.

Here are a few things navigational things to consider for best-serving busy holiday shoppers.

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As you head into the holiday season, it’s common to think big picture – as in the big things you’re going to do to drive traffic, increase sales, and keep your customers happy – but it’s also critical to think about some little things that might make a big difference.

Including your WooCommerce store’s settings.

It’s worth checking on these settings, from your store emails to your low stock threshold to the text in your site-wide notice, before things get really busy.

So, here are some important WooCommerce settings to review before the holidays begin.

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As the holiday season approaches, how are you ensuring your checkout process is optimized so you’re bringing in the most sales? After all, you can easily lose customers at multiple points even when they’ve added an item to their shopping cart. To best appreciate this, let’s take a look at the stages of a checkout process and where you can lose customers.

You could be losing almost half of your customers either due to a confusing checkout experience, a lengthy checkout, or payment security concerns! Imagine how your sales can improve simply by fixing those three checkout pain points. In this post, we’ll uncover the 5 key ways you can help boost holiday sales by improving your checkout process:

1. Building trust in your online business.
2. Removing checkout obstacles to streamline checkout.
3. Investing in mobile.
4. Expanding your market to include international customers.
5. Giving customers more payment choices.

Let’s get started.

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Putting better eCommerce sites into the world is something that benefits all of us. Building truly remarkable sites is hard work, and we want to make it a little easier.

So, we have created an entire virtual conference called WooSesh – taking place this October 18 and 19 – to help you:

• Improve your WooCommerce skills
• Be inspired by new ideas
• Forge meaningful connections that will help you build better eCommerce sites

The entire event is free to attend, you just need to register and make time to participate.

If you’re wondering if WooSesh is for you, here is an exploration of the four most common approaches to learning – ad hoc, focused, practical application and group – all of which will be present over the two-day lineup, as well as what else to expect at WooSesh.

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As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for their recent foray into eCommerce, which reflects their commitment to promoting eco-friendly choices thanks to a well-designed product and an equally slick online shop.

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Do you ever watch old Charlie Chaplin movies? Every time things are going great, the poor guy gets knocked down. (Often literally.)

Watching those movies reminds me of the January sales tax “perfect storm.” In Q4 everything is gravy – you’re making sales, gaining new loyal customers, and watching the dollar bills pile up. Then January rolls around and you have a sales tax filing due. Suddenly all those sales translate into exponentially more work as you attempt to fill in your tax forms.

If you’ve never filed a sale tax return before, here’s a sneak peek of what you might find:

If you’re completing this form, you’re required to figure out where each of your sales was made and how much sales tax you collected from your customers. It can be a long, intimidating process — and pretty annoying if you’re riding high from collecting those Q4 profits.

Here’s how you can prepare now so the post-holiday sales tax perfect storm doesn’t catch you unaware.

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Everybody loves coupons – but too many coupons and discounts devalue your brand.

When a store overuses coupons, it’s often a sign of an inferior product or a marketing person who’s out of ideas. It can also send the message that you don’t believe in your products, and they’re not worth what you’re charging.

The best approach on coupons? Use them as a way to drive desired behaviors or to reward customers. Our friends at PHLEARN, the number one Photoshop and photography tutorial website in the world, gave us some good tips based on their vast experience running a successful education platform.

Driving behavior

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Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers, and retain loyal shoppers.

But how exactly do you use them to drive revenue and customer loyalty? Here are some tried and tested customer retention tactics with coupons.

Start by collecting email addresses

Do you have email addresses for your store visitors? Collecting them is the first step to a good email marketing strategy: One of the most effective ways to market coupons and stay in touch with your customers is through email.

MailChimp for WooCommerce is your ally here. MailChimp is loved by marketers because it makes life easier. It also offers more than just email marketing tools — for free! Let’s learn how to use MailChimp to display a popup window offering your customers a coupon in exchange for their email.

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Coupons are a great way to attract new customers and get loyal ones to come back for more.

WooCommerce includes simple yet powerful coupon functionality that fits most stores’ needs right out-of-the-box — which means you can start offering coupons with WooCommerce in just a few clicks.

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Founded in 2012 in Oxford, UK, Absolute Antibody Ltd are experts in antibody sequencing, engineering and recombinant manufacture. Their mission is to bring therapeutic grade antibodies to the research and diagnostics market. This quest has lead to an extremely complex product catalog.

Over the last year, we at Electric Studio have partnered with Absolute Antibody to rework their website. The primary aims were to improve the customer experience and reduce the amount of repeated information on the site. This meant that we had to understand their product catalog, which without a related degree was no walk in the park! Each antibody product is based on a specific clone, and each is sold in a variety of sizes and conjugations with different price points.

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As the owner of an SEO-focused agency building large and small eCommerce sites, the first question I ask potential clients is if they’re playing the long-term game, and by that I mean: what’s the ultimate goal for their business? Market leadership? ROAS (return on advertising spend)? Steady growth with excellent brand recognition?

If they have set their sites on any of these, we know they need to optimize for the top of the funnel and build awareness of their site with strong search engine optimization. And for that, we always recommend building with — or migrating to — WooCommerce and WordPress.

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All businesses start with a specific goal in mind. For most, it’s profit.

Even at not-for-profit organizations – or when the main driver of a business is a personal goal, like being able to work in a more flexible way or spending more time with family – income is almost always required for sustainability.

Entrepreneurship can deliver on the various freedoms it promises, but success requires an active understanding of a business’s finances – which starts with knowing what to measure.

As management consultant Peter Drucker says, “What gets measured gets managed.” – so here are four key metrics of eCommerce profitability.

1. Gross profit margin

Gross profit margin is “a financial metric used to assess a company’s financial health and business model by revealing the proportion of money left over from revenues after accounting for the cost of goods sold (COGS).”

Gross profit margin is critical because it immediately gives you an overview of how your current revenue is serving the rest of your business, and whether it is doing so at a profit or a loss. This has a far-reaching impact on your strategic and tactical options for how to run your business.

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