How to Break Through the Clutter, Competition, and Customer Resistance 

The holiday season offers many businesses their best chance of the year to surpass annual revenue goals. But to do so, they must first be noticed by potential customers, who are likely overwhelmed by ads, emails, and discounts.

Some like to call the holiday marketing season the time of least resistance for consumers. They are willing to buy things they wouldn’t normally buy during this time of year, in part because they’re shopping for gifts. 

But they also increase their resistance to buying anything that doesn’t appear to be steeply discounted – hence the craziness of Black Friday. While you should try to capitalize on Black Friday and Cyber Monday, there is much more to a successful holiday season. 

If everyone is offering the same kind of sales – 10% off everything, 20% off select items, up to 30% off, 25% off in-store purchases – do you think you’ll get attention with another discount by itself? You’ll probably just blend in with the noise. 

What follows are nine ways to get your business noticed and increase your holiday revenue, without having to discount all your products. You’ll learn how to draw people in without sacrificing your bottom line. 

A good navigation system helps customers find what they’re looking for quickly and efficiently, and improves the overall success of your store. In fact, your website only has a few seconds to grab a site visitor’s attention, so you better guide them to the information they need right away!

Even small differences in your primary navigation can significantly impact your customers’ ability to find products that fit their needs. If they can’t figure out what to do or where to go when they get to your site, they’ll quickly leave and shop somewhere else.

But how can you create effective navigation for your online store that increases sales and decreases bounce rate?

For many retailers, the holidays are responsible for a substantial portion of annual sales. And, this year, experts predict holiday spending will rise by about 3.7% to over $1 trillion. 

With the organic reach of social media on the decline and so many competitors trying to reach the same customers, be prepared to spend some money on advertising if you want to make the most of the season. 

But effective ads require a lot more than simply promoting a few of your normal posts on social media. You should have a firm grasp on the benefits of the products you offer and understand how they impact your target audience. Then, you can stand out from the competition by creating relevant, memorable ads that drive customer actions. 

Consider the following nine tips for designing great holiday ads and maximizing their impact.

While it’s always important to ship orders quickly and securely, it’s even more critical during the busy holiday season. After all, presents need to arrive early enough to be put under the tree, handed out at holiday parties, or shipped to loved ones.

Last holiday season, almost 16 billion pieces of mail and packages were delivered, which is more than a 4% increase over 2017. And, between UPS and Fedex alone, 8% of those were delayed. 

There are many factors that affect delivery time, some of which are outside of your control. Keep reading to learn how to prepare for holiday shipping, set up shipping rates with WooCommerce, and ensure that your packages arrive on time.

The year-end holiday season is no small event. We all know it’s one of the busiest seasons of the year for almost everyone: preparing for large meals, shopping for friends and family, decorating, and countless events. If you’re a business owner, getting ready for the holidays isn’t just about buying and wrapping presents. It’s about getting your business, online or brick and mortar, ready for holiday shopping. You might be wondering:

• Is it worth the time and effort to prepare my eCommerce store for the holiday season?
• What do I need to do to make sure my eCommerce business is ready for holiday shoppers?

Let’s take a look at each question and explore some ideas and resources for making sure you’re prepared.

If you’re a service provider, selling online can save you a lot of time, money, and hassle. It can also be more convenient for your clients, who may prefer to book appointments, conduct business, and make payments at the time and location of their choosing. But it can be difficult to figure out the best ways to list your offerings, collect payments from your clients, market to the right audience, and integrate with your existing tools.

WooCommerce provides the solution for all of those concerns with one platform. Even though you may envision online stores selling physical or digital products, there are many companies using WooCommerce to sell services, rent accommodations, and book appointments.

WooCommerce is a great fit for service-based businesses. Continue reading to learn how to sell services with WooCommerce and how to expand the functionality of your store to best reach your clients.

Last year we welcomed the inaugural WooSesh to the world – an entirely virtual event for WooCommerce professionals. More than 1,400 people attended live with another 1,400 joining afterwards to watch the event recordings. It was a lot of fun!

WooSesh returns on October 9-10, 2019, and we have five great reasons for you to attend.

Finding new customers is often one of the most difficult and expensive parts of owning a business. That’s why repeat customers are so valuable – it costs much less to sell to existing buyers than to attract and convert new ones.

Loyal customers not only make repeat purchases, they often talk to their friends and family about your business, leading to sales from referrals.

But how exactly do you build customer loyalty online?

WooCommerce created three extensions for your online store that will help keep your customers coming back time and time again.

We’re busy store owners. Every day is full of making sales, fulfilling orders, managing employees, developing products, marketing online – and the list goes on and on!

It’s important to take time away from smaller, daily tasks to focus on big-picture business goals, but if you’re over-scheduled like most ambitious people, that may seem impossible. 

Creating an efficient workflow helps you accomplish more in a shorter amount of time, allowing you to balance other important aspects of life and business. This means you can work more consistently over a longer period of time without getting burned out, and reach your goals faster.

WooCommerce offers several extensions designed to improve the workflow of your online store, saving you time and money, and giving you freedom to focus on other parts of running your business.  

Whether you’re a veteran store owner or you’ve just begun to list your products online, one of the most critical elements to your success is visibility. Your goal should be to reach as many shoppers as possible in the right place and at the right time – when they’re actively shopping! 

Before the Internet, a physical storefront with heavy retail foot traffic was perhaps the most critical piece to drawing crowds of shoppers. Then, you might hope to draw more attention to your store by advertising using magazines, newspapers, or even television. 

Though the same outlets still exist today, the Internet has broadened the number of places where stores can compete for attention and draw potential customers. And with a lower barrier to entry than magazine or TV ads, many store owners face the temptation of registering for every single one. 

Unfortunately, with each opportunity comes added work and longer hours. Many marketing professionals suggest that instead of spreading yourself thin over as many platforms as possible, you should instead focus your efforts on mastering a few.

Two of the best platforms for finding new retail customers are Google Shopping and Pinterest. As with anything, they still require a dedicated, steady effort to achieve profitable results. But with the help of two of WooCommerce’s most powerful extensions – Google Product Feed and Pinterest for WooCommerce – you can now sync your online store with Google Shopping and Pinterest and manage everything from your WooCommerce dashboard. There’s no need to log in and manage each one individually!

Let’s take a look at how to get your products seen on Google Shopping and Pinterest using these two extensions.

Anyone running a business that relies on scheduling customers knows how painful managing appointments over the phone can be. An automated system that allows clients to book, cancel, or reschedule online makes the process much easier.

What might not be obvious, however, is how important it is for customers to book appointments directly on your website, rather than using an external platform. 

If you run a membership site, you know that retaining existing members is critical to success.  Obtaining new customers is much more costly than keeping your current ones. And happy, loyal members share their experiences with friends and family.

But how do you keep your members engaged and loyal to your brand?

The buying experience doesn’t end once your customer clicks the order button. To grow your business through repeat customers and their referrals, you should extend the process through the entire product experience, starting at the moment they open your package. 

At a minimum, shoppers expect to receive the right order, on time, in good condition. But meeting the minimum expectations won’t help you be remembered. 

If you want to connect with your buyers and turn them into loyal followers, you need to wow them with an exceptional and unique unboxing experience.  This can make the difference between customers who leave five-star reviews and refer you to their friends, and those that silently disappear.

To run a successful online store, you not only have to attract the right audience to your site – you have to capture their attention and persuade them to purchase. 

One key indicator of your site’s performance in this area is its bounce rate. 

What is bounce rate? 

Bounce rate is the percentage of people who land on a page of your site and then leave without visiting any other pages. This metric can tell you a lot about how well your site is doing in engaging potential customers. If your bounce rate is really high, it could be a clear indication that you’re not doing a good job capturing their attention, which means you have a much lower chance of persuading them to purchase. 

If you’ve recently started a clothing boutique or fashion store, or you’re moving to WooCommerce from another platform, getting started may seem a little overwhelming.

This guide was designed to walk you through the setup process, teach you to create successful product listings, and show you how to market to your ideal audience. 

To begin, we recommend that you review the Getting Started with WordPress documentation.  This will teach you how to install WordPress on your hosting account, how to get started, and how to interact with posts, pages, comments, and more.

When giving people access to your website, it’s important to maintain full control, while still allowing your employees, contractors, and volunteers to do their jobs effectively.  There are a few important steps you should take to accomplish this.

We’ll look at the different user types that WordPress and WooCommerce give you access to, what those permissions mean, and other best practices for website security.