1. Documentation /
  2. Roles and Capabilities

Roles and Capabilities

WooCommerce registers two user roles once activated, and grants additional capabilities to the Admin:

  • manage_woocommerce for WooCommerce Settings
  • view_woocommerce_reports

Customer role

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People become Customers when they register via the checkout or sign-up process.


  • Have read access only for most capacities. This is the equivalent status to a normal blog subscriber.
  • Can edit their own account information.
  • View past/present orders.

Shop Manager role

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Shop Manager is a role you can give someone to manage the shop without making them an Admin. They have all the rights a customer has, and are granted these main capabilities:

  • manage_woocommerce: Gives shop managers the option to manage all settings within WooCommerce, and create/edit products.
  • view_woocommerce_reports: Gives them access to all WooCommerce reports.

The Shop Manager role has all the capabilities listed at our WooCommerce GitHub repo.

They also have general WordPress editor capabilities.

Tweaking capabilities

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If you wish to modify roles and capabilities, you can try the plugin User roles editor – Add, Assign and Switch user roles

You can alternatively use a third-party plugin such as:

However, please note that WooCommerce Support is not in a position to offer assistance on third party related issues/requests. This is also mentioned in our support policy.

Questions and Support

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Do you still have questions and need assistance? 

This documentation is about the free, core WooCommerce plugin for which support is provided in our community forums on WordPress.org. Searching there you’ll often find that your question has been asked and answered before.

If you haven’t created a WordPress.org account to use the forums, here’s how.

  • If you’re looking to extend the core functionality shown here, we recommend reviewing available extensions in the Woo Marketplace.
  • Need ongoing advanced support, or a customization built for WooCommerce? Hire a WooExpert agency.
  • Are you a developer building your own WooCommerce integration or extension? Check our Developer Resources.

If you weren’t able to find the information you need, please use the feedback thumbs below to let us know! 🙏