WooCommerce Analytics: Order Attribution Report

WooCommerce Analytics adds a set of Order Attribution reports to the existing analytics and reports included in WooCommerce.

These reports enhance the Order Attribution Tracking feature available in WooCommerce — allowing you to gain valuable insight into each order’s last-touch attribution data.

• After activating the WooCommerce Analytics plugin, you’ll be taken to the setup page to connect your site, authorize, and sync your data.
• If you have not connected your site previously to WordPress.com, you’ll be asked to follow the prompt to connect your site to your WordPress.com account (or create a new one). This is the same account you use to access WooCommerce.com.
• Once connected, select Authorize to sync your site’s data in order to generate the order attribution reports.

The Order Attribution reports give you five reports that check the last-touch of the shopper’s journey and then categorize your orders by different attribution metrics.

Understand which channels (i.e., organic social, email, referral etc.) drive the most orders to your store.

Identify the specific sources within channels (i.e., Google, Facebook, Instagram) that are contributing to sales.

Evaluate the effectiveness of your marketing campaigns in driving sales.

Track which devices (mobile, desktop, tablet) your customers are using to place orders.

Combine channel and source data for a more detailed view of your order attribution. For example, see Paid Ads broken down by Source – i.e. Paid Ads: Google, Paid Ads: Facebook etc.

• In order to use the Order Attribution reports — you must have Order Attribution tracking enabled. You can read more about the Order Attribution Tracking feature and how to enable it.
• The reports will only show data for orders placed after WooCommerce 8.5, or, after you’ve enabled the Order Attribution tracking feature (if you have disabled it previously).

• The reports will only show data for orders placed after WooCommerce 8.5, or, after you’ve enabled the Order Attribution tracking feature (if you have disabled it previously).
• However, if you disconnect WooCommerce Analytics for a period of time and reconnect it, any orders that occurred during this period will not be reflected in the Order Attribution reports. You can trigger a manual sync of your stores order data to populate the reports with the missing orders and order attribution data. You can do this by going to WooCommerce > Status > Tools > WooCommerce Analytics data synchronization.

• If you have a store with a lot of orders, the initial sync can take a while. If the progress appears to be stuck, or just not starting, we’d recommend triggering a manual sync by going to WooCommerce > Status > Tools > WooCommerce Analytics data synchronization.
• If you still appear to be stuck on this screen, please get in touch with a Happiness Engineer, and we’ll try to assist you further.

• Stay on the latest versions of WooCommerce and WooCommerce Analytics. This helps you avoid bugs and security issues that could disrupt your store!
• Consult the WooCommerce self-service guide for help solving the most common issues merchants sometimes experience with their sites and stores.

If you would like to uninstall WooCommerce Analytics from your site and disconnect your store to prevent any future data from syncing you can follow these steps:

1. Go to Plugins
2. Click Deactivate

This will both deactivate the extension and disconnect your store and thereby stop any future data from syncing. We will then remove all of your stores data from our synced database after 30 days (assuming it stays disconnected).