Keep your finger on the pulse

Written by Mark Forrester on July 14, 2014 Blog.

There’s been a flurry of activity at WooThemes this month. Canvas child themes, our birthday celebrations, the announcement of WooCommerce conference, and now a hugely exciting release that hopefully comes as a welcomed surprise to most of you. A WooCommerce iPhone app for storeowners.


Your store in your pocket

With WooCommerce iOS you can keep your finger on the pulse of your online store – wherever you might be. With detailed product catalog and customer order views, as well as reporting facilities to view your business’s sales performance it’s the perfect tool for any WooCommerce user with an iPhone.

Quietly in development for many months this was a collaborative project with our talented extension developer partners Max and Justin over at Skyverge. Read their blog post for more news on the features, and future plans.

A new era of WooCommerce possibility

With WooCommerce 2.1 and it’s REST API a whole world of opportunity is now available for developers allowing deeper integrations with third party eCommerce service providers. This iPhone app hopefully demonstrates the true potential of this gateway and with 2.2 only months away and further robust features being built into the API you can expect more developments soon. If you have any extensions or ideas you think would improve WooCommerce, you can submit those right here.

The UI of this app was lovingly crafted by James Koster – designer behind WooCommerce itself.

We’re hugely excited about the future of this project and will be closely following it’s uptake and usage. We hope to provide other mobile platform applications should they be a popular request.

View all the features Take me to the app store


94 Responses

  1. Josh
    July 14, 2014 at 5:59 pm #

    How long should the initial import take? I’ve been sitting here for 30 minutes. I only have 60 products and 438 orders overall. Any suggestions?

  2. Brad
    July 14, 2014 at 6:32 pm #

    Any plans for Android? I have an iPhone, but my clients have Android.

  3. Rober
    July 14, 2014 at 6:33 pm #

    Great, Any plan for Android devices?


  4. what
    July 14, 2014 at 6:34 pm #

    So, explain the email newsletter related to this app release saying there has been a mexican wave of activity…

    What was meant by that?

    • Rachael
      July 14, 2014 at 6:35 pm #

      I just got the same email and was wondering the same thing…please tell me that was a typo?

      • Lew Ayotte
        July 14, 2014 at 6:45 pm #

        “The wave (known as the Mexican wave in the anglosphere outside North America) is an example of metachronal rhythm achieved in a packed stadium when successive groups of spectators briefly stand, yell, and raise their arms. Immediately upon stretching to full height, the spectator returns to the usual seated position.” –

        • Mark Forrester
          July 14, 2014 at 7:19 pm #

          Thanks for clarifying. It’s a pretty common spectacle at sports event in our part of the world 🙂

          • Jan
            July 14, 2014 at 10:38 pm #


            first of all great news for wooshop owners, iPhone users and mobile first clients like me. Hope there will be also a windows phone app in the near future for business user needs with a ms-infrastructure.

            Best regards

        • Tony Baer
          July 16, 2014 at 2:24 am #

          My first impression of this was:
          A. What is a Mexican wave?
          B. Bad timing / use of words for North American readers
          C. Next time perhaps keep in mind cultural sensitivity to the use of “slang” terminology

          FYI – We are experiencing a humanitarian crisis on our border here to Mexico and this is just about the equivalent of serving steak to vegetarians.

      • Toby
        July 14, 2014 at 6:46 pm #

        Could it be that Mexicans celebrates a lot?

      • Syrehn
        July 14, 2014 at 6:46 pm #

        Likely not a typo.

        Note this line: “The wave (known as the Mexican wave in the anglosphere outside North America)”

      • Eric
        July 14, 2014 at 6:52 pm #

        If you’ve been to any sporting event, you’d likely participated in “The Wave”. I’ve never heard of “The Mexican Wave” but it appears that name is given to this activity at sporting events outside North America, because it was done in the 86 World Cup in Mexico.

    • Ay Caramba
      July 14, 2014 at 6:47 pm #

      Me thinks Mexicans are not going to like this explanation no matters what holmes!

      • Duke
        July 15, 2014 at 4:02 pm #

        Yes, they’ll be just as upset as the French are at french fries, the Belgians are at belgian waffles, and the Scottish are at scotch tape.

      • Denis
        July 15, 2014 at 8:45 pm #

        A Mexican stand-off on on a Mexican stand-up!

    • Jeff
      July 14, 2014 at 6:54 pm #

      I think it’s a world cup reference. The Mexican Wave is that stadium activity where the crowd creates a wave that repeatedly goes around the entire stadium.

      BBC Article – Who invented the Mexican Wave?

  5. Hatch Green Chile
    July 14, 2014 at 6:36 pm #

    iPhone accounts for 15% of all smartphones today and Android powers over 80%. Why in the world would you release an iOS app first? Seriously guys, come on! Give the millions of shop owners using android devices an app before the hundreds of thousands that have an iPhone…

    • Douglas Goddard
      July 14, 2014 at 6:43 pm #

      Looks like your numbers are a bit off. Have a look here.
      iOS vs Android

    • Lily
      July 14, 2014 at 6:54 pm #

      There’s already an Android app available. It not only has been out for a few months (I’m not the developer), but it looks so similar to this one (which is interesting seeing how this just came out). I use it everyday with my WC store too.

      I’m trying to get them to also integrate push notifications as well for things such as Subscriptions payments going through. It’s nice when you don’t have to keep opening the app to just find out if a payment failed or not, seeing how for some bizarre reason WC Subscriptions only sends out an email notification to the shop manager when a payment is successful – odd/frustrating.

      Oh well, but yes, the Android App exists already. Woo has an iOS app, whereas the one I mentioned is currently only for Android.

      • Bryan
        July 14, 2014 at 8:49 pm #

        Yeah… woosales is garbage. It has a nice montly graph, but all the rest of the data is just year to date or from be beginning of time. It doesn’t let you get more detailed than that.

        It does display the latest 10 sales with their statuses, which is nice, though, but it’s godawful for what it should be. And by the way, $5 for the official woocommerce app is a bargain in comparison.

        Even though it’s a few more clicks, I’d rather use the reports built into the wp admin than deal with an app that doesn’t display the information I want/need.

    • zonkey
      July 14, 2014 at 7:07 pm #

      Our website analytics show twice as many users on iOS as on Android for most of our sites

  6. Tim
    July 14, 2014 at 6:37 pm #

    Any plans for a payment processing device so that people can take payments on location? E.g. can we somehow integrate with Square or PayPal Here?

    • Ryan
      July 14, 2014 at 6:41 pm #

      We’d first need further and full integration of the REST API into WooCommerce for that to be possible. Then Square, PayPal, and anyone else would need to make an API available for other software to use their hardware. 🙂

      It could definitely happen, as we can build in the bits to make it possible, but it would take work on the other companies parts as well to make an API open for developers to use.

  7. Mike
    July 14, 2014 at 6:38 pm #

    This looks good, thanks. I have a few questions.

    Any timeline on when push notifications will be integrated?

    Any idea when an Android app will be released?


    • maxrice
      July 14, 2014 at 8:02 pm #

      We know push notifications are a really important feature and we’re working on the best way to get them added 🙂 An Android version is planned but hasn’t started development yet.

  8. Joseph
    July 14, 2014 at 6:42 pm #

    Ya I only know one person with an iPhone – everyone else I know uses Android. Releasing for iOS and not Android is sort of like building a site for Internet Explorer…

    • Ran
      July 14, 2014 at 7:22 pm #

      Exact opposite here in Chicago. ALL my clients have iPhones – glad to see this happen. But no one wants to pay $5 for it, and they are iPhone users, so ya know they have the money! haha

      • Matt
        July 14, 2014 at 9:03 pm #

        Chicago area here as well but there’s many more Galaxy Android phones than iPhones for me. A far amount of Nexus clients too.

        I agree with Joseph’s sentiment above but I’ll state a bit differently…” Releasing for iOS and not Android is sort of like building a site for Safari ALONE”

  9. Keichi
    July 14, 2014 at 6:42 pm #

    Srsly iOS first?!

    Guys, the World is using Android Phones and not EGG Phones!

    • Raaj Trambadia
      July 14, 2014 at 6:48 pm #

      Excellent work, guys. Storeowners now have a much better reason to use WooCommerce!

  10. Oliver
    July 14, 2014 at 6:45 pm #

    I could agree more with those calling for an Android app. Being both an iOS and Android user, I can unbiasedly say that building an iOS app first was a wrong move. Virtually all of my clients are on Android.

    That said, I will check out the app on iOS.

  11. Marco Ponce
    July 14, 2014 at 6:47 pm #

    this should have push notifications based on certain alert levels like drop in sales avg or spike in traffic or out of stock.

  12. Oliver
    July 14, 2014 at 6:48 pm #

    I could agree more with those calling for an Android app. Being both an iOS and Android user, I can unbiasedly say that building an iOS app first was a wrong move. Virtually all of my clients are on Android.

    That said, I will check out the app on iOS.

    • Michael Horne
      July 14, 2014 at 7:17 pm #

      And then some Woocommerce sites have users that are primarily on iPhone/iPad. According to google analytics, more than 80% of my clients use iPhones. Go figure.

      Since this isn’t for our customers (yet), it makes sense to invest in both iOS and Android.

      Guys, once again, thanks for developing this app. Very cool.


      • Ran
        July 14, 2014 at 7:28 pm #

        My site is one…80%+ are iPhone/iPad users and I check daily – just to see. I live in Chicago and when I am on the L going to and fro clients, all I see are iPhones and iPads. I DO see Android phones every once in a while on the L, but NEVER see an Android based tablet – ALWAYS an iPad. And thats even walking around on the Magnificent Mile (filled with tourists) – no one whips out and Android tablet, they all have their iPads. I, for one am thrilled at that WC released this App! 🙂

  13. Syrehn
    July 14, 2014 at 6:49 pm #

    My android device is so sad it can’t get this. The majority of my client base is also on android but I’ll point the few iOS users to the new app. 🙂

  14. fiddlerstudios
    July 14, 2014 at 6:51 pm #

    Another vote for Android. Most of my clients use Android.

  15. bitbia
    July 14, 2014 at 6:52 pm #

    I’ve just purchased the App, but it’s not working. I followed all the steps, and all I get is “Invalid Key or Secret”. “Your consumer key and/or secret are incorrect. Check your credentials and try again”.

  16. John
    July 14, 2014 at 6:52 pm #

    LOL all the hate for Apple, I’m loving that since I am a crackberry addict.
    Of course I would love to see an native app for BB10 but I would settle for the android version if one is made.

    The clients that I know that might use this at the $5 price tag are Android users so I guess I will wait..

    Love seeing the improvements.

  17. Shane Carlson
    July 14, 2014 at 6:53 pm #

    Hey guys. Just got your email promoting the new app! Way cool.

    I’m sure this isn’t the appropriate place to bring this up, so feel free to not add it to the comments. It was just the easiest way to give you a heads up.

    On your description page for the app ( the has a z-index too high to allow the submenu dropdown in the header to be fully used. It’s currently set to a z-index of 99, it appears that if you were to take it down to at least 98 it rectifies the issue.


    Let me know if I can assist your team with anything else. Love this company!

    • Shane Carlson
      July 14, 2014 at 6:59 pm #

      Your comment engine stomped out my html code and the div id was lost. The problematic div I was referring to above has the id of “page-heading”.

      Sorry for the confusion!

      • Ryan
        July 14, 2014 at 7:02 pm #

        Noticed that too, I’ll create an issue on Github for it. Thank you!

  18. Erich
    July 14, 2014 at 6:53 pm #

    +1 for Anroid, but feel free to work out all the kinks and bugs on Apple users. 😉

  19. Josh Levinson
    July 14, 2014 at 7:03 pm #

    This looks great! Any plans for an Android app?

  20. KJ Prince
    July 14, 2014 at 7:08 pm #

    This looks awesome.

    For the people looking for a reason to be self-righteous here’s some info on mexican waves.

  21. Michael Horne
    July 14, 2014 at 7:14 pm #

    Sounds very cool, congrats on doing this — to us! I’ve been wanting an easy app like this.

    Now if you can enable it so that I can place orders live with a customer, or have an app that allows customers to place orders directly on their iPhone or iPad, THAT would be cool.

    I do live events with customers, and it would be great if I could do orders live on my phone while I’m talking to them.


    • maxrice
      July 14, 2014 at 8:04 pm #

      Thanks 🙂 We have order creation on the roadmap!

  22. Nick
    July 14, 2014 at 7:20 pm #

    Any support for multiple store? What about a white label version?

    • maxrice
      July 14, 2014 at 7:53 pm #

      The current versions supports adding up to 4 different stores 🙂 No plans at the moment for a white label version.

  23. Diane
    July 14, 2014 at 7:22 pm #

    Without sounding totally naive, how will this benefit my biz? Why can’t ppl just go to my site using the domain? I’m not all that app savvy

    • maxrice
      July 14, 2014 at 8:05 pm #

      This app is for store admins to manage their store on the go with their iPhone 🙂 Your customers can certainly just browse to your site on their phone. If you want an app for your site, check out AppPresser (

      • Diane
        July 14, 2014 at 11:12 pm #

        OK thank you I’ll look at that too

  24. Daniel Espinoza
    July 14, 2014 at 7:52 pm #

    Well done WooThemes and SkyVerge! It’s a great app that will benefit store owners!

  25. raison
    July 14, 2014 at 8:25 pm #

    Completely agree. Congrats to WooThemes and SkyVerge for another awesome addition to WooCommerce. Looks super slick.

    Any chance for some screenshots / photos of how it looks for iPad.

    • SkyVerge
      July 14, 2014 at 10:35 pm #

      Hey Raison, the app’s currently native for iPhone, but you can run it in compatibility on the iPad.

  26. JD
    July 14, 2014 at 8:56 pm #

    Such a great idea, but why do y’all have to monetize everything? I understand WooCommerce is free and that’s amazing, but every time I come to your site for a solution I have to pay $200 for it. It’s starting to wear me down, you know? I was so fired up about this app and your brand, but not when I saw a price tag. Just my two cents. WooCommerce is your flagship free product that brings people to you, and you should continue to add free value to that. Make power users who need extensions pay instead.

    • Daniel Espinoza
      July 14, 2014 at 9:18 pm #

      The iOS app is $4.99. Compared to the amount of development that went into it that’s not a lot of money.
      Plugins are $49 to $199. Compared to the amount of development that went into them that’s not a lot of money.

      • Chirag Vora
        July 14, 2014 at 9:24 pm #

        @Dan for the time being, your Pushover app is a great addon. 🙂

        • Daniel Espinoza
          July 14, 2014 at 10:37 pm #

          Thank you!

    • Bryan
      July 14, 2014 at 9:48 pm #

      If having real-time sales stats at your fingertips without having to click through the wp-admin to get to the reports (which aren’t exactly mobile friendly) isn’t worth a measly one-time $5 purchase, then clearly you don’t need this. What’s the problem?

  27. Chirag Vora
    July 14, 2014 at 9:23 pm #

    For those looking for an android app please vote for this:

    Great move Woo & Sky!

  28. raitis
    July 14, 2014 at 10:03 pm #


    i tried to buy the app, but it is only available in the US.
    will it be available in the EU?

  29. Mark Nicholson
    July 14, 2014 at 10:16 pm #

    Hey Woo

    Awesome App folks and for me most sites use Apple Devices so I’m stoked it’s for iOS

    As for it being paid – bravo, its great value at a mere $5 and I do think this incentivises more aggressive development as it earns its keep. Real added value for clients IMHO, ability to white label to own brand would make this even more awesome so how about that? ;oP

    bought it and excited to try it out!

  30. Frank McClung
    July 15, 2014 at 12:08 am #

    The app release is a superb accomplishment Woo. Congrats.

  31. ChrisLucas
    July 15, 2014 at 12:28 am #

    Oh I do hope you bring one out for Android phones… I only just set up my Woo shop and am loving it (thank you) and would so love to have the app for my phone as well 🙂

  32. phillymantis
    July 15, 2014 at 1:47 am #

    this is great but…

    more mobile users are android in America

    including myself…and almost all my clients….*sigh*

  33. MJ
    July 15, 2014 at 2:06 am #

    Hey Guys, what about the WooCommerce Android app from Mark Essence? How does that measure up against the Woo team developed version for IOS?

  34. Angie
    July 15, 2014 at 2:16 am #

    Hi there

    I can’t seem to get the app working. When I enter my URL I get a pop up saying : “Invalid URL. No valid WooCommerce API found. Check your URL”

    I have entered it several times with the http:// and without but no luck.

    Please can you help

    • Angie
      July 15, 2014 at 2:38 am #

      It’s ok, just realised I have not updated to the latest version of WooCommerce so that will be the reason it’s not working.

      • Ryan
        July 16, 2014 at 2:59 am #

        Glad you got that sorted and figured out, hope all is well now!

  35. Michael
    July 15, 2014 at 3:31 am #

    Know your customer. There is no Android v iPhone war. Your customer has a preference based on their social circle, ‘walled garden’ preference, available cash and peer perceived status.

    It doesn’t matter what they have… it does tell you what you need to market and talk around to relate to them.

    Many studies have shown that the higher the available cash and expected status symbology, the more likely they will have an iphone. Know your market.

    It’s awesome that so many of you know what your customers have.

    Kudos for Woo bringing out the iphone version and I look forward to the android one soon.

  36. Brad D
    July 15, 2014 at 4:32 am #

    Congratulations Woo on another awesome tool to keep you at the top of the game.

  37. Thomas Clausen
    July 15, 2014 at 8:19 am #

    Can I manage order status’ in the app? Including the custom ones?

    • SkyVerge
      July 15, 2014 at 5:37 pm #

      Hey Thomas, you can currently view all order statuses and notes, but we’re already working on the ability to update order statuses from the app, so this should be in the next major release.

  38. yor
    July 15, 2014 at 11:20 am #

    An app for bringing my store to iOS would have been of more use for me.

    • Ryan
      July 16, 2014 at 2:57 am #

      You should definitely be looking at a great plugin called AppPresser then. 🙂 –

      There is a WooCommerce extension on their site for your shop to be built into an iOS and Android app.

  39. Pastie
    July 15, 2014 at 12:00 pm #

    One of my clients has over 120,000 products in their store. I take it the iphone app would not cope with that many products. Even on the base store the products stopped displaying on the Woocommerce admin side products page after importing around 40,000 products which I have assumed will be due to a hosting issue that I have not yet managed to resolve.

    • Ryan
      July 16, 2014 at 2:59 am #

      Well, the app itself ultimately relies on the server to run WooCommerce and get info from it’s API. So if you have any memory/performance issues there I assume the iOS app would hit the same wall (whether that be a server memory limit, CPU, etc…).

  40. Frank McClung
    July 15, 2014 at 2:17 pm #

    Well, I guess I need to keep my finger on the Woo pulse a bit better. I must have missed the announcement that Woo founder Adii Pienaar has left the company. Who is now running Woo as “CEO” and what structure is the company leadership now under?

    • Magnus Jepson
      July 16, 2014 at 12:46 pm #

      Hi Frank,

      Adii exited the company last year, and myself and Mark, in addition with the leadership team, is running the company now.

      • Frank McClung
        July 31, 2014 at 5:11 pm #

        Sounds like Woo is in good hands!

  41. niravmehta
    July 16, 2014 at 9:36 am #

    Congratulations on the iOS app.. I think as it adds new features in future it will become more useful.

    For anyone who only wants reporting, can use two solutions we have…

    Smart Reporter for WooCommerce ( works responsive and can give you a lot of useful stats about your WooCommerce store.

    Our ecommerce analytics software Putler ( has a free plan and a free WooCommerce Connector as well. Plus it has Putler Now mobile apps for iOS and Android (and web version too). This is especially useful for multi store / multi payment gateway situations too where you want reliable reporting.

    Really looking forward to being able to do more store admin with the Woo iOS app!


    • Joel Bronkowski
      July 17, 2014 at 12:28 am #

      Thanks Nirav!

  42. Arnfinn Nilsen
    July 19, 2014 at 4:00 pm #

    Any clue on where the photography extrension that you planned for release in Q2 this year is hiding?

  43. Joe
    July 21, 2014 at 6:17 pm #

    A free alternative is WooView!

  44. Dimitri
    July 24, 2014 at 4:45 pm #

    Nice App :-).
    I’d love to have a little more options like:
    – Change order status
    – Add a order note
    – Get statistics longer that current month
    – Change Product Stock



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