Woo Features

Flexible ecommerce for high-volume stores. Built on WordPress.

Woo offers next-level flexibility and customization for established businesses. Whether you’re looking to migrate your existing ecommerce site or bring your brick-and-mortar store online, Woo will support you.

Start selling anything online

Set up your store

The first decisions you need to make when setting up a store are about homepage design, menus, site structure, and payment and shipping options. If you have a WordPress site, adding Woo takes just minutes! If you’re new, be guided by our New Store Owners Guide.

Offer flexible, secure payments

Woo comes bundled with the ability to accept major credit cards, bank transfers (BACS), checks, and cash on delivery. Beyond the basics, there are 140 region-specific gateways to choose from and integrate with, including WooPayments, Stripe, PayPal, Square, and Amazon Pay. Apple Pay, Google Pay, subscriptions, and deposits are also supported.

Manage orders on the go

Built on WordPress, the Woo dashboard is a familiar interface for store managers to update products and fulfill orders. Save time with automated tax calculations, live shipping rates from leading carriers, options to print labels at home, and the mobile app for iOS and Android.

“I love Woo. It makes setting up customer stores a breeze!”
“Offers so much ‘out of the box’ functionality for the free version.”
“Woo gave us the tools and functionality that we needed to get the business off the ground that would have otherwise taken us months to develop.”

Build and customize without limits

Sell anything

From simple physical products and appointments to members-only digital content, you can sell anything with Woo. Let customers choose from endless product variations, subscription options, single items, or bundles.

Enhance your store

The Woo Marketplace has hundreds of free and paid extensions that add features and functionality to your store. From store enhancements to marketing integrations, multichannel and point of sale, extend your store as your needs and budget grow.

Get help

Extensive documentation empowers you to use our products, and a public support forum can assist with questions. For help and troubleshooting, WooCommerce.com account holders can chat with our dedicated Support team. For customization, hire a developer for everything from design tweaks to full builds.

“With Woo, there are nearly endless possible extensions and plugins to deliver exactly what our clients need.”
Sean Flannigan, coolbluewebSean Flannigan, coolblueweb
“Woo is affordable, gets regular updates, and keeps up with what is going on on the internet.”
Chris Harvan, MementoChris Harvan, Memento
“Woo was the best solution…because of its customizable framework, REST APIs and the fact it’s one of the greatest platforms for custom theme (user interactions) development in the industry.”
Karlo Beštak, Pagoda ClassicsKarlo Beštak, Pagoda Classics

Optimize and Grow Your Business

Market Your Store

Boost sales by listing products on Google Shopping, promoting your store on Facebook, or emailing customers with Mailchimp. Track and report on your marketing efforts with Google Analytics.

Sell to the World

Make your store more customer-friendly with multilingual content and prices in multiple currencies. Woo is 100% translated into 24 languages, including Danish, Ukranian, and Persian. Similar to WordPress, we’re committed to being an inclusive and global platform.

Add Jetpack

Use Jetpack to secure your site with authenticated customer logins, prevent spam and brute force attacks, and increase speed. You also get backups, downtime alerts, and tax and shipping services.

A Jetpack security notification, downtime monitoring alert, and site stats screenshots from the dashboard.
“Woo is a robust platform with built-in advantages for anyone wishing to build a smooth multilingual experience for their customers.”
Alex FrisonAlex Frison
“The SEO opportunities Woo gives us – along with the flexibility to add memberships and subscriptions, and the many other WordPress plugins available – means our customer retention rate is excellent.”
Paul SmithPaul Smith
“We considered other options but were impressed with Woo’s capabilities and their standing in the industry. Since we made the switch, we have never looked back.”
Dr. Micah D. Halpern, GenSolDr. Micah D. Halpern, GenSol

Leverage the Power of WordPress

Affordable and Scalable

It costs nothing to add Woo to a WordPress site. There is no fee on transactions beyond that of the payment service provider, making Woo the most affordable way to start selling physical and digital goods online and to scale from 1 to 100,000+ orders per day.

Freedom and Open Source

Woo is open source, which means you have complete ownership of your store. Thanks to a REST API, Woo is flexible and scalable, and integrates with virtually any service. Store data is accessible anywhere, anytime, and 100% secure. Build your store, your way.

WooCommerce source code and an example of a REST API endpoint.

Content and Commerce

Woo Blocks allow you to select and display products in a modular way. Add Bestsellers, Top-Rated, New Products, On-Sale Products, products from specific categories, or Hand-Picked Products to any page or post on your site.

WooCommerce Product Blocks.