This week we’re putting the spotlight on email marketing for WooCommerce: understanding the email lifecycle, emails best practices, and helpful tools and integrations.
WooCommerce has robust email tools built right into core. To send a greater range of messages, you can integrate your store with leading email services like MailChimp, and add email marketing extensions.
The Sequoia Data Corporation introduced Compumarket, the first internet-based system for eCommerce, in 1989. Barely 20 years later, eCommerce sales are predicted to reach $2.84 billion.
But unless you pull customers towards your business, you won’t generate sales — and that’s where email comes in. According to a joint survey by DMA and eConsultancy, 80% of marketers think email is the best marketing channel for customer acquisition, and 81% consider it best for customer retention.
For the next few days we’re putting the spotlight on email marketing to look at four key topics, starting with understanding the email marketing lifecycle.
One of the most popular categories for WooCommerce stores is fashion and apparel — you can sell anything from jewelry to scarves to suits to baby clothes with a WordPress store built using WooCommerce, Storefront, and Galleria.
Galleria is a Storefront child theme perfect for fashion and design stores. Monochrome and minimalist, it gives sites a classy look and is optimized for eCommerce.
One of the single best ways to create repeat customers for your eCommerce store on WooCommerce, or any eCommerce platform, is to give them an effective post-purchase experience. After all, retaining a customer is easier than acquiring a new one.
Let’s explore four ways to keep your customers engaged post-purchase.
Some stores sell products that are straightforward — a shopper views it, likes it, and adds it to their cart. But for many of you WooCommerce store owners, your customers will be asked to make choices before that “add to cart” button can be clicked.
Whether these choices are simple color selections or multiple options for size and shape depends on what you sell. The one thing that won’t change is your use of product variations to make viewing and selecting the right options an simple task.
Setting up your variations is the easy part. Making those variations easy to view, browse, and buy — that’s where you might need a helping hand.
Let’s take a look at some of the best practices out there for displaying variable products on your online store, all of which will ultimately help you meet your #1 goal of selling more products.
Whether or not an online store is successful depends on dozens, if not hundreds of individual factors. Success requires that magic mixture of quality products, smart timing, effective calls to action, prominence in search engines, and so on and so forth.
One of the many factors — or, more accurately, one spot that collects many of these factors — is the product page. These pages can literally make or break an online store. If they’re great, they can boost your sales; if they’re subpar, well… you can guess the rest.
Detailed, convincing, and entertaining product pages are necessary if you want your online store to thrive. But making these pages requires much more than a few photos and a line or two of text.
Today, we’ll explain what all these necessary factors are, with some choice examples from WooCommerce shops. We’ll also offer you a checklist to help you get them all in place on your own site, time and time again.
You have a plan to sell online. You’ve decided what you’re going to sell, you’ve decided to use WooCommerce, and now you need to design your store.
This stage can be difficult. Finding that perfect theme, or even selecting a designer who understands your goals, can eat up time you don’t have. And if you’ve never sold online before, you might feel as if you’re searching for something that just “looks nice,” without having a solid grasp on what’s really important.
To help you understand what’s crucial and what’s not, you should know what the most important features of a store’s design actually are. This will help you separate the designs that “look nice” from those that perform well.
Let’s take a look at the most important features of your WooCommerce store’s design so you can get started on that next crucial stage.
Everything you do on your store leads your shoppers to one final, critical experience: the checkout. And this final experience is so important, yet so sensitive, that one wrong move could send those potential sales down the drain.
It’s crucial to get your store’s checkout “flow” — the transition between one field or page to another, from the start to the finish — as smooth as possible to avoid losing sales. The default WooCommerce checkout goes a long way toward making this happen, but depending on your store, industry, or products, there’s still more that could be done to make the process simple and pain-free.
Let’s take a look at how you can optimize the checkout experience for your shoppers, from removing excess fields to opening terms & condition links in new tabs.
Attracting new visitors to your store is a tough task. Motivating those visitors to buy — even tougher.
Store owners who feel as if they’ve tried every method under the sun to bring in new customers and increase purchases might wonder “what else can I do?” For you we have a new, clever suggestion: personalized products.
Shoppers who have the ability to personalize their products tend to be more engaged, purchase more often, and spend more per visit than those who can’t customize their goods in any way. If you feel stuck in a rut, personalization might be the perfect way to get your shop moving again.
Curious about personalization? Let’s cover some of the benefits in more detail, then look at four clever ways you can offer customized goods in your own store.
As our online activities increase, so do the number of online accounts in our names. It seems as if nearly every website out there asks you to “sign up” or “sign in” — and the process is hardly ever simple. Nor are these accounts held to the same standards from one site to the next, leading to forgotten or even insecure passwords.
No one wants to create yet another account unless there’s a clear benefit to doing so. Shoppers will even go to great lengths to avoid signing in to complete a purchase, up to and including completely abandoning their cart in favor of a different store.
In short: customers everywhere are suffering from new account fatigue, and it could be hurting your store.
The obvious solution to this issue is the option of a guest checkout option, which doesn’t require shoppers to create an account or save any personal information to complete a purchase. However, adding guest checkout isn’t a smart move for every online store, and it could actually cause more problems than it solves in some cases.
Let’s have a look at how you can decide if guest checkout is a good fit for your store, based on a few important criteria like order frequency, the possibility of reorders, and the overall benefit of customer accounts.
From growing our one-person design team to five (and still hiring!) to talking more to our customers — hearing what’s most important to them, and how eCommerce fits into their lives – we’re just getting started on our journey to make this transition, and we’re learning a lot!
Our hope is that you can take some of the lessons we’re learning and apply them to your business, no matter how big or small.
It’s never too soon or too late to start talking to your customers, understanding who they are, and how they made their way to you today.
As manufacturers pack more power into mobile devices — and they become readily available worldwide — our tendency to use them for everything possible has risen dramatically.
Why pick up a laptop or sit in front of a desktop computer if you can accomplish the same task on your cell phone? Larger screen sizes and improved hardware mean they’re just as easy to use for games, research, note taking… and shopping online.
But a consumer viewing your store from their phone is much different than them buying from it. An iAquire and SurveyMonkey study found that 40% of mobile users will leave a website and go back to their search results if the first site they visit isn’t mobile-friendly.
Imagine reducing your bounce rate by 40%. Now imagine what keeping more of those visitors on your store might do for your sales.
If your WooCommerce-powered store isn’t accommodating to mobile visitors, you’re leaving money on the table. Fortunately, there are a few simple ways to improve your store — without undergoing a costly redesign — that will help you keep more shoppers on your store, plus potentially improve the number of purchases they make.
Let’s take a look at how you can unlock WooCommerce’s hidden power for mobile shoppers using built-in design options, ideal payment gateways, and a few amazing extensions.
Potential customers consider a lot of factors before making a purchase, from the visual appeal of a product to its cost to your store’s shipping speed and fees. And if they’ve never purchased from you before, they probably also read reviews — both about you and the item they’re considering.
Both positive and negative reviews can help someone make a decision, with positive feedback making a slightly bigger dent (90% vs 86%).
What does this mean for you? Something big: reviews can make a serious impact on your sales. The more you have, the better a shopper can evaluate a product. And better evaluations mean more purchases and less returns.
Collecting feedback is crucial for your WooCommerce store, and there are some optimal ways to do it. And once you have reviews aplenty, there are some amazing ways to use them, some of which go well beyond the product page.
Let’s take a look at some best practices for collecting and using your reviews with WooCommerce, whether you’re new to selling online or an eCommerce expert.
When you find something online you want to buy, you probably plan on making your purchase with a debit or credit card. Plastic is the preferred method for most of us — it’s convenient, it’s safe, and it’s lightning fast.
But what if the store you’re buying from doesn’t accept credit cards? What do you do then?
Surprisingly, many stores outside of the United States look at taking credit cards as optional, if not something to avoid entirely.
On top of this, plenty of consumers worldwide don’t have credit cards — or even refuse to use them online.
Today we’re going to look at a few ways that your WooCommerce store can accept payments without getting credit cards involved. We’ll also talk about why these alternative payment methods are so important, and how they could boost your sales (or keep shoppers from walking away).
Venture to either end of Pearl Street in downtown Boulder, Colorado and you’ll find one half of the same treat: Cured, a shop that has set its focus on “preserving a personal connection to food” through the sale of fine meats, cheeses, wine, and other unique grocery items.
Opened in 2011 by Will and Coral Frischkorn, a former competitive cyclist and graphic designer respectively, Cured has grown from a single store to a multi-channel business. Their team of 24 now operates two physical locations, an online store, and even offers catering plus courier delivery to hungry locals looking for same-day snacks or party supplies.
We sat down for a chat with Will and Coral about how they’ve grown from a single store to a veritable meet-and-cheese empire, and their story is truly inspiring. Have a read to learn about how Cured began, how they successfully began selling online with WooCommerce and Square, and what it’s like to run a business as busy as theirs.