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Quick Guide to Conversion Rate Optimization for WooCommerce

April 19, 2018 - 13 Comments

Conversion rate optimization is something we talk about, retweet about, and know we need to invest time in.

What does conversation rate optimization look like for a WooCommerce store? How much does it cost? Are there things that are quick to implement and will make a big difference?

Most importantly—if you have limited time to spend on conversion rate optimization, where should you begin?

Here’s a quick guide to conversion rate optimization (CRO) for WooCommerce, including how to measure your sales funnel, and redeem lost sales.

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Tips to Optimize Post-Purchase Experience for WooCommerce

March 8, 2018 - 15 Comments

One of the single best ways to create repeat customers for your eCommerce store on WooCommerce, or any eCommerce platform, is to give them an effective post-purchase experience. After all, retaining a customer is easier than acquiring a new one.

Let’s explore four ways to keep your customers engaged post-purchase.

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Best Practices for Displaying Your Product Variations

January 27, 2018 - 2 Comments

Some stores sell products that are straightforward — a shopper views it, likes it, and adds it to their cart. But for many of you WooCommerce store owners, your customers will be asked to make choices before that “add to cart” button can be clicked.

Whether these choices are simple color selections or multiple options for size and shape depends on what you sell. The one thing that won’t change is your use of product variations to make viewing and selecting the right options an simple task.

Setting up your variations is the easy part. Making those variations easy to view, browse, and buy — that’s where you might need a helping hand.

Let’s take a look at some of the best practices out there for displaying variable products on your online store, all of which will ultimately help you meet your #1 goal of selling more products.

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The Features Every Great Product Page Should Have

January 21, 2018 - 6 Comments

Whether or not an online store is successful depends on dozens, if not hundreds of individual factors. Success requires that magic mixture of quality products, smart timing, effective calls to action, prominence in search engines, and so on and so forth.

One of the many factors — or, more accurately, one spot that collects many of these factors — is the product page. These pages can literally make or break an online store. If they’re great, they can boost your sales; if they’re subpar, well… you can guess the rest.

Detailed, convincing, and entertaining product pages are necessary if you want your online store to thrive. But making these pages requires much more than a few photos and a line or two of text.

Today, we’ll explain what all these necessary factors are, with some choice examples from WooCommerce shops. We’ll also offer you a checklist to help you get them all in place on your own site, time and time again.

Ready to learn? Let’s jump right in.

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The Most Important Features of an eCommerce Site’s Design

January 18, 2018 - 12 Comments

You have a plan to sell online. You’ve decided what you’re going to sell, you’ve decided to use WooCommerce, and now you need to design your store.

This stage can be difficult. Finding that perfect theme, or even selecting a designer who understands your goals, can eat up time you don’t have. And if you’ve never sold online before, you might feel as if you’re searching for something that just “looks nice,” without having a solid grasp on what’s really important.

To help you understand what’s crucial and what’s not, you should know what the most important features of a store’s design actually are. This will help you separate the designs that “look nice” from those that perform well.

Let’s take a look at the most important features of your WooCommerce store’s design so you can get started on that next crucial stage.

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Optimizing the Checkout Flow with WooCommerce

January 18, 2018 - 6 Comments

Everything you do on your store leads your shoppers to one final, critical experience: the checkout. And this final experience is so important, yet so sensitive, that one wrong move could send those potential sales down the drain.

It’s crucial to get your store’s checkout “flow” — the transition between one field or page to another, from the start to the finish — as smooth as possible to avoid losing sales. The default WooCommerce checkout goes a long way toward making this happen, but depending on your store, industry, or products, there’s still more that could be done to make the process simple and pain-free.

Let’s take a look at how you can optimize the checkout experience for your shoppers, from removing excess fields to opening terms & condition links in new tabs.

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Four Clever Ways to Personalize Your Products

January 14, 2018 - 5 Comments

Attracting new visitors to your store is a tough task. Motivating those visitors to buy — even tougher.

Store owners who feel as if they’ve tried every method under the sun to bring in new customers and increase purchases might wonder “what else can I do?” For you we have a new, clever suggestion: personalized products.

Shoppers who have the ability to personalize their products tend to be more engaged, purchase more often, and spend more per visit than those who can’t customize their goods in any way. If you feel stuck in a rut, personalization might be the perfect way to get your shop moving again.

Curious about personalization? Let’s cover some of the benefits in more detail, then look at four clever ways you can offer customized goods in your own store.

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Determining if Guest Checkout is Right For Your Store

December 29, 2017 - 5 Comments

As our online activities increase, so do the number of online accounts in our names. It seems as if nearly every website out there asks you to “sign up” or “sign in” — and the process is hardly ever simple. Nor are these accounts held to the same standards from one site to the next, leading to forgotten or even insecure passwords.

No one wants to create yet another account unless there’s a clear benefit to doing so. Shoppers will even go to great lengths to avoid signing in to complete a purchase, up to and including completely abandoning their cart in favor of a different store.

In short: customers everywhere are suffering from new account fatigue, and it could be hurting your store.

The obvious solution to this issue is the option of a guest checkout option, which doesn’t require shoppers to create an account or save any personal information to complete a purchase. However, adding guest checkout isn’t a smart move for every online store, and it could actually cause more problems than it solves in some cases.

Let’s have a look at how you can decide if guest checkout is a good fit for your store, based on a few important criteria like order frequency, the possibility of reorders, and the overall benefit of customer accounts.

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The power and purpose of knowing your customers

September 5, 2017 - 7 Comments

“What got us here won’t get us there… I want to have design leading the way. A lot more user research. A lot more mockups.”
– Matt Mullenweg

At WordCamp US 2016, Matt Mullenweg’s State of the Word outlined a vision for WordPress being design-led. Since then, WooCommerce has doubled down on our efforts to follow suit.

From growing our one-person design team to five (and still hiring!) to talking more to our customers — hearing what’s most important to them, and how eCommerce fits into their lives – we’re just getting started on our journey to make this transition, and we’re learning a lot!

Our hope is that you can take some of the lessons we’re learning and apply them to your business, no matter how big or small.

It’s never too soon or too late to start talking to your customers, understanding who they are, and how they made their way to you today.

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Start your new store quickly with PayPal Business in a Box

May 1, 2017 - Leave a comment

Small business owners have a lot to think about.

If you’re thinking of launching a business—or you’re looking to switch your website platform or merchant service—here’s one thing you’ll realize pretty quickly: you’re going to have to make decisions on aspects of business that you might have little experience with.

For example, most small business owners aren’t experts at eCommerce platforms or payments processing, but here’s a small sampling of the steps you need to consider just to get your products or services available online:

  • Launching a web store: Hiring a developer, selecting the right hosting service, designing your website, choosing a shopping cart, linking it to your website.
  • Setting up payments: Comparing merchant services, including services provided, costs, and fees.
  • Running your business: Choosing an accounting solution, figuring out how to link it with your shopping cart, learning how to use it.

Entrepreneurs wear a lot of hats. As one, you’re probably busy focusing on other aspects of your business—production, inventory forecasting, financing—the list goes on. There’s little time left for sifting through websites, watching tutorials, and comparing options for website hosting, payment processing, and managing the books. And this could be a barrier for many small businesses who are ready to get started and eager to bring in revenue.



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How to unlock the power of WooCommerce on mobile

April 18, 2017 - 10 Comments

 As manufacturers pack more power into mobile devices — and they become readily available worldwide — our tendency to use them for everything possible has risen dramatically.

Why pick up a laptop or sit in front of a desktop computer if you can accomplish the same task on your cell phone? Larger screen sizes and improved hardware mean they’re just as easy to use for games, research, note taking… and shopping online.

But a consumer viewing your store from their phone is much different than them buying from it. An iAquire and SurveyMonkey study found that 40% of mobile users will leave a website and go back to their search results if the first site they visit isn’t mobile-friendly.

Imagine reducing your bounce rate by 40%. Now imagine what keeping more of those visitors on your store might do for your sales.

If your WooCommerce-powered store isn’t accommodating to mobile visitors, you’re leaving money on the table. Fortunately, there are a few simple ways to improve your store — without undergoing a costly redesign — that will help you keep more shoppers on your store, plus potentially improve the number of purchases they make.

Let’s take a look at how you can unlock WooCommerce’s hidden power for mobile shoppers using built-in design options, ideal payment gateways, and a few amazing extensions.



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Best practices for reviews with WooCommerce

April 13, 2017 - 6 Comments

Potential customers consider a lot of factors before making a purchase, from the visual appeal of a product to its cost to your store’s shipping speed and fees. And if they’ve never purchased from you before, they probably also read reviews — both about you and the item they’re considering.

According to a customer service survey sponsored by Zendesk, 88% of shoppers in the United States make their purchasing decision based, in part, on reviews:

Both positive and negative reviews have a big impact on whether or not shoppers make a purchase. (Image source: Zendesk)

Both positive and negative reviews can help someone make a decision, with positive feedback making a slightly bigger dent (90% vs 86%).

What does this mean for you? Something big: reviews can make a serious impact on your sales. The more you have, the better a shopper can evaluate a product. And better evaluations mean more purchases and less returns.

Collecting feedback is crucial for your WooCommerce store, and there are some optimal ways to do it. And once you have reviews aplenty, there are some amazing ways to use them, some of which go well beyond the product page.

Let’s take a look at some best practices for collecting and using your reviews with WooCommerce, whether you’re new to selling online or an eCommerce expert.

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How to take payments without accepting credit cards

March 28, 2017 - 9 Comments

When you find something online you want to buy, you probably plan on making your purchase with a debit or credit card. Plastic is the preferred method for most of us — it’s convenient, it’s safe, and it’s lightning fast.

But what if the store you’re buying from doesn’t accept credit cards? What do you do then?

Surprisingly, many stores outside of the United States look at taking credit cards as optional, if not something to avoid entirely.

On top of this, plenty of consumers worldwide don’t have credit cards — or even refuse to use them online.

Today we’re going to look at a few ways that your WooCommerce store can accept payments without getting credit cards involved. We’ll also talk about why these alternative payment methods are so important, and how they could boost your sales (or keep shoppers from walking away).

Let’s dive right in!

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How Cured creates personal connections between customers and food

March 22, 2017 - 1 Comment

Venture to either end of Pearl Street in downtown Boulder, Colorado and you’ll find one half of the same treat: Cured, a shop that has set its focus on “preserving a personal connection to food” through the sale of fine meats, cheeses, wine, and other unique grocery items.

Opened in 2011 by Will and Coral Frischkorn, a former competitive cyclist and graphic designer respectively, Cured has grown from a single store to a multi-channel business. Their team of 24 now operates two physical locations, an online store, and even offers catering plus courier delivery to hungry locals looking for same-day snacks or party supplies.

Meet Will and Coral, the proud owners of Cured, who were kind enough to share their story with us.

We sat down for a chat with Will and Coral about how they’ve grown from a single store to a veritable meet-and-cheese empire, and their story is truly inspiring. Have a read to learn about how Cured began, how they successfully began selling online with WooCommerce and Square, and what it’s like to run a business as busy as theirs.

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Apple Pay is now available for WooCommerce

March 16, 2017 - 45 Comments

WooCommerce has an ideas board, perhaps you’ve seen it – and today we’re pleased to announce that one of the most requested ideas to date is here.

Apple Pay is now available for WooCommerce stores accepting payments with Stripe. Once a store activates Apple Pay, customers will have a much faster and easier way to pay that is shown to boost conversions. Now that’s something!

We’re also proud to be the first open source platform to integrate with Apple Pay. Open source is the default for us, but it’s exciting to continue that level of openness with such an important payment solution.

Read on for more about Apple Pay for WooCommerce, how to activate it, and why it exactly as awesome as you may already suspect.

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Top extensions for physical goods stores

February 8, 2017 - 14 Comments

We’ve written in the past about how WooCommerce can be used for unique store setups — memberships, nonprofitssubscriptions and more. But a lot of you choose Woo because it’s a great platform for a simple store selling physical goods.

WooCommerce gives you a fantastic way to start selling and shipping your products fast, no matter what you sell or where you want to sell them. Sometimes, though, you might need a few more tools to take your store to the next level.

In this post, we’ve collected some of our favorite extensions for stores specializing in physical goods. Have a look and see if you find a new favorite!

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