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Clever ways restaurants can make the most of their website

September 3, 2015 - 5 Comments

If you’re a restaurant owner, what happens on your website probably isn’t nearly as important as what happens within your four walls. After all, you don’t make money online — you make it in your restaurant.

But what if you could make money online? What if you made improvements to your website that pushed even just 1%, 2%, maybe 5% more customers through your doors? Or elevated you to the top of the search results for that relevant phrase you’ve been targeting for years?

Your website should be more than a placeholder. It should be a money-making opportunity all on its own. With some clever tweaks and experiments, you can make your restaurant’s website work harder for you, increasing both your profits and foot traffic.

In this post, we’ll offer up a few ways you can make your site more than somewhere potential customers go to verify your operating hours. Intrigued? Let’s get started.

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How to personalize your site’s content for members

June 24, 2015 - 5 Comments

If you’ve recently picked up a copy of WooCommerce Memberships, or are thinking about creating memberships for your online store or website, your head’s likely packed to the brim with ideas for delighting your members. Exclusive content, special deals, emails, discounts… it’s enough to make anyone excited about signing up.

The thing is, creating delight doesn’t always have to come in the form of a 15% off coupon code. In fact, it’s much easier (and perhaps more cost-effective) to accomplish this for your members. How? Through personalization.

Personalizing your content for members can lead to increased conversions, feelings of happiness and goodwill, and the reassurance that those who have signed up are exactly where they need to be. Personalized content can also help you keep your members subscribing continuously, and motivate non-members to opt in to get the highly specialized perks offered to each membership tier.

Curious about personalization? Great! We’ve got some ideas for you, so read on to learn a bit more about why personal content is so important, and to discover a few ways you can implement it for yourself.

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7 Ways to Monetize Your WordPress Website with Members-Only Content

June 23, 2015 - 6 Comments

You might be bursting with ideas for how to monetize your website. Or perhaps you want to have a dozen fantastic ideas that you simply can’t wait to implement… but nothing’s coming to you yet, and you need a helping hand.

A memberships program is one of the best ways you can monetize specific products, content, and areas of your store or website.

Although you can certainly give away access for free, some store owners will find that they greatly benefit from adding paid memberships — both because their customers love being part of an exclusive group, and because it can generate additional revenue without very much extra work.

If you’re curious about memberships but aren’t sure how to make them work for your store, or already have a membership program in place and are searching for some additional ideas, today’s post is just for you. Let’s take a look at seven unique ideas for members-only content that, with the right motivation, will increase both your signups and recurring revenue.

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How your store can benefit from subscriptions

June 16, 2015 - 2 Comments

Subscription-based businesses seem to be all the rage right now. There are delivery services for everything from coffee to diapers, websites that promise to send you carefully curated fashion pieces you’ll love, and subscription-only sites for online education. These businesses have picked up on one important thing: customers don’t just like getting deliveries. They like getting deliveries that make their lives easier.

Even if you operate a traditional, straightforward eCommerce website that’s been running like clockwork for years, you too can shake things up and create a new revenue stream by tapping into the same theory as these businesses. No matter what you sell, ship, and deliver to customers, you can create a subscription service that offers plenty of benefits to your customers… and to you!

Let’s take a look at how your store can benefit from offering subscriptions, no matter how big or small they are, and some tips to keep in mind if you choose to implement them.

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4 consumer electronics brands with amazing social media strategies

May 14, 2015 - 1 Comment

You likely already know that social media is important for marketing your consumer electronics brand. But what you may not have realized is just how much your presence on networks like Facebook, Twitter, and Pinterest matters to your customers.

According to data provided by the Consumer Electronics Association, approximately 24% of consumers looking to make an electronics purchase “always or almost always” refer to social media before they buy. For consumers in the “high engagement” category, who spend 13.5 hours or more per week on social, their reliance on these networks for purchasing decisions jumps to 65%!

With this in mind, it’s crucial for your brand to have a strategy that makes you look good, sets you apart from your competition, and makes your customers happy. This may sound easier said than done, but we’ve tracked down four companies with amazing social media strategies that will teach you to do all that (and more).

Keep reading to find four ways you can boost your social media marketing and motivate more customers to choose you over your competition.

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Social media takeaways from 5 formidable fashion brands

May 11, 2015 - 4 Comments

Social media has given brands seemingly endless ways to connect with, inspire, and delight their fans. Whether they’re highlighting specific customers or sharing special deals and discounts, brands have been using social media platforms to create goodwill, loyalty, and — ultimately — more sales for several years now.

But with these endless possibilities come just as many difficulties, especially for fashion and clothing companies. With an industry that has long been focused on the retail experience, where the brand’s presentation and messaging can be carefully controlled, the uncontrollable nature of social media can present as much of a challenge as it can an opportunity.

If your fashion brand wants to use social media successfully, but aren’t certain how to connect the dots while still staying true to your ethos, we have some tips for you. Today we’re going to look at five different types of fashion companies. We’ll examine what they’re doing well on their networks, what makes them so successful, and what your company can learn from them.

Ready to learn? Let’s get started!

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