Use Case: How to offer bonus Gift Certificates with Gift Card purchases

Overview

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Offering bonus Gift Certificates is a great way to increase product sales while encouraging repeat purchases.

With Smart Coupons, you can automatically reward customers with a bonus Gift Certificate when they purchase a Gift Card product.

For example, when a customer purchases a $300 Gift Card, they will receive:

• A $300 Gift Certificate
• An additional $30 Bonus Gift Certificate

Both Gift Cards are generated uniquely and emailed to the customer once the order is completed. You can even restrict the Gift Certificate to specific product categories, such as electronics, fashion, etc., helping drive sales in targeted areas of your store.

Business Scenario

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A store owner wants to create a promotional campaign where customers purchasing a Gift Card receive bonus Gift Certificates for future purchases.

Example Promotion:

Buy a $300 Gift Card and receive an additional $30 bonus Gift Certificate.

• Receive a $300 Gift Certificate.
• Receive an additional $30 bonus Gift Certificate.
• A bonus Gift Certificate can be redeemed only on Electronics products.

This promotion increases Gift Card purchases today while generating future sales in a selected product category.

How it Works with Smart Coupons

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Smart Coupons allows you to:

• Create Store Credit / Gift Certificate coupons
• Restrict Gift Certificate redemption to specific product categories
• Link multiple coupons to a single product
• Automatically generate unique coupon codes
• Email Gift Certificates to customers after order completion

Once the qualifying purchase is completed:

1. Smart Coupons generates both Gift Certificates ($300 + $30 bonus).
2. The customer receives the Gift Certificate codes via email.
3. The Gift Certificates can be redeemed on future purchases according to the configured restrictions.

Steps to set up

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Step 1: Create the first Gift Certificate coupon

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1. Go to Marketing > Coupons > Add New.
2. Create a coupon.
3. Set Discount Type > Store Credit / Gift Certificate.
4. Set the coupon value to $300
5. Publish the coupon.

Step 2: Create the bonus Gift Certificate coupon

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1. Go to Marketing > Coupons > Add New again.
2. Create another coupon.
3. Set Discount Type > Store Credit / Gift Certificate.
4. Set the coupon value to $30.
5. (Optional) Under Usage restriction, tab restrict to specific categories such as Electronics.
6. Publish the coupon.

Step 3: Link the coupons to your product

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1. Create / Edit the Gift Card product customers will purchase.
2. Link both Gift Certificate coupons to the product.
3. Save or update the product. For more details to link coupons to products, you can refer to the documentation here.

Customer Experience

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1. Customer purchases a $300 Gift Card.
2. The order is completed.
3. Smart Coupons generates a $300 Gift Certificate coupon and a $30 bonus Gift Certificate coupon.
4. Both unique coupon codes are emailed to the customer.

With Smart Coupons, you can also create other Gift Card types:

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• Gift cards of any amount
• Gift cards of a fixed amount

Conclusion

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Smart Coupons makes it easy to reward customers with a complimentary bonus Gift Certificate when they purchase Gift Card products.

By automatically giving bonus Gift Certificates and optionally restricting them to selected product categories, you can increase sales of Gift Card products, encourage repeat purchases, and drive revenue toward strategic areas of your store.