The holiday shopping season is a busy time for consumers, with a lot of eyeballs staring at computers and phones, researching gifts, and looking for the best deals online.

Even with increased competition and decreased organic reach, social media is still key for getting the attention of your potential customers. But, without a solid plan, success may pass your company by.

Here are eight steps for planning a holiday campaign across your social media channels, so that by the time the holidays arrive you can kick your feet back and enjoy a little more time with family.

Get ready to flex your creative genius!

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Every new shop builder has the same goal: to make money from their eCommerce site. However, the first few transactions can sometimes be the most difficult to make since these are the sales that put your strategy, your store, and your patience to the test.

Luckily, the early days of any business offer the perfect opportunity to listen, learn, and experiment with different sales tactics. To help you get started, we’ve compiled ten ways to make your next sale with WooCommerce that will help you now and throughout the lifetime of your online store.

Let’s put some wind in your sales.

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At WooCommerce we’re passionate about the idea of eCommerce being open. By that we mean open to all budgets and an array of development skill levels, open to all locations, and open to everything from the simplest to most customized business ideas you can throw at it.

Today we’re proud to announce Facebook for WooCommerce, a free integration that opens up Facebook’s audience of more than 1 billion people to Woo store owners. It’s a significant step in our quest to democratize commerce on WordPress.

Read on to learn more about the two powerful ways this extension helps grow businesses.

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Do you ever think it’s a good idea to leave your customers in the dark?

With much of what store owners post on social media, advertise online, or send out in emails, it’s a “one size fits all” approach. Products are marketed even if customers have already purchased them, which means these owners could effectively be wasting some of their hard-earned marketing dollars.

That’s why Facebook dark posts, also known as unpublished Page posts, have become so popular. Instead of showing content to all of your fans, no matter who they are — or what they might have already done — you can create and promote content to groups as big or as small as you please.

Today, we’re going to give you a brief tutorial on how to set up a dark post on Facebook for your own brand. Read along to find out more about these ads, and why keeping some fans in the dark can be so beneficial.

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If you’re new to the world of eCommerce, chances are pretty good that you’ve at least considered creating one or more social media profiles for your brand. Social media changes like the wind, and if you think a Facebook Page is all you need to reach your customers… well, you might be in for a surprise.

There are ever increasing possibilities. Each network has its own perks and perils, not to mention guidelines to follow.

Today, we’re going to talk about how to decide which social media platforms are the right fit for marketing your eCommerce business. We’ll cover why it’s so important to choose carefully, and then look closely at major platforms like Facebook, Twitter, Pinterest, and more so you can evaluate whether or not they’re a good fit for you.

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Once a shopper has left your store, you might think there’s no way to get them to return. Either their mind’s made up and they’re never coming back, or they’ve gotten distracted and have forgotten about you completely. All hope is lost.

Or is it?

Remarketing with Facebook is one of the fastest and most cost-effective ways to reclaim lost clicks and conversions. It allows eCommerce website owners to directly reach shoppers who have visited their store, viewed specific pages, or abandoned their carts. And according to research, remarketing ads sport a response rate up to 400% higher than non-targeted advertising.

If you’ve long been curious about how to retarget your visitors using Facebook ads, we’re here to help. Today we’re going to offer you a crash course in setting up your first remarketing ad, from visiting Facebook’s Ads Manager for the very first time to creating an ad that will help drive shoppers back to your website.

Ready to learn how to reach your customers with targeted Facebook ads? Let’s get started!

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It’s been only 2 weeks since the release of WooCommerce 1.4 and our download stats have clocked over 65,000. We are all for keeping this momentum powering WooCommerce forward and that is why we are releasing another pile of powerful extensions today. What is important to note is that these aren’t payment gateway extensions either, all catering for different requests by the community!

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