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How to Achieve a High Performance Score on Google PageSpeed Insights for WooCommerce

November 8, 2018 - 43 Comments

Website performance is an essential aspect of web design that is often overlooked by agencies.  If your site responds and delivers content very quickly, you’ll receive many benefits – including an increase in conversions and better rankings in Google.

At Herdl, we fully appreciate the benefits that high performance can offer across multiple marketing channels and consider performance optimization an integral part of our process.

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6 Tips to Optimize Your Store for The Holidays

October 18, 2018 - 4 Comments

Retailers acquire between 29% and 59% more customers during the holiday period, making the season make-or-break for you or your client’s year.

The first thing you have to ask yourself is this: can your site handle the increase in traffic? As an on-demand WooExpert, we have seen the good, the bad, and the ugly, when it comes to optimized sites, and we want to help you avoid the latter two.

There is no simple cure-all solution, but we’ve assembled a list of 6 proactive improvements you can make to your store right now. The more people that hit your site, the more noticeable the effect of these optimizations will be.

Let’s get started.

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Helpful Tips for Holiday Landing Pages

October 5, 2018 - 10 Comments

Over busy seasons when attention spans are limited and competition is rife, smart optimization of your store’s landing pages is a way to give your store an edge.

If a shopper has two seconds to choose between a store with a busy homepage and another with a targeted page that speaks exactly to their needs, well, that single page might make all the difference.

In this post, we’ll take a look at what landing pages are, how to optimize them for holiday shoppers, and explore a few new pages you might need to convert more of those clicks into solid sales.

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Quick Guide to Conversion Rate Optimization for WooCommerce

April 19, 2018 - 13 Comments

Conversion rate optimization is something we talk about, retweet about, and know we need to invest time in.

What does conversation rate optimization look like for a WooCommerce store? How much does it cost? Are there things that are quick to implement and will make a big difference?

Most importantly—if you have limited time to spend on conversion rate optimization, where should you begin?

Here’s a quick guide to conversion rate optimization (CRO) for WooCommerce, including how to measure your sales funnel, and redeem lost sales.

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10 Ways to Make Your Next WooCommerce Sale

March 29, 2018 - 7 Comments

Every new shop builder has the same goal: to make money from their eCommerce site. However, the first few transactions can sometimes be the most difficult to make since these are the sales that put your strategy, your store, and your patience to the test.

Luckily, the early days of any business offer the perfect opportunity to listen, learn, and experiment with different sales tactics. To help you get started, we’ve compiled ten ways to make your next sale with WooCommerce that will help you now and throughout the lifetime of your online store.

Let’s put some wind in your sales.

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Speed up Your WooCommerce Site with These Jetpack features

March 15, 2018 - 4 Comments

There’s more than one factor that determines whether or not a shopper makes a purchase from your store — product selection, pricing, shipping speed, and so much more.

But there’s one major factor that determines whether or not shoppers even make it to your product pages in the first place, and that’s site speed.

As we covered in the past, your WooCommerce store needs to be as fast as possible to gain potential customers and keep them on the site. There are a lot of ways you can optimize your site for peak performance, like choosing reliable hosting and updating your plugins. There are also tools you can use to speed things up, and Jetpack is one of them.

Today we’re going to look at a handful of Jetpack’s features that help increase site speed, and how they can specifically help WooCommerce stores retain more shoppers.

But first we’ll give you a quick introduction to Jetpack, just in case you’re not familiar with it.

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How to optimize all your eCommerce landing pages

August 3, 2016 - 14 Comments

When you hear the phrase “landing page,” you probably think of a dedicated page on a website. Or you might even think of your store’s homepage.

Most marketing blogs suggest that you use dedicated landing pages to show new visitors marketing messages, or offer a specific audience a deal or pitch crafted just for them. And sure, for some sites, this is an effective strategy — but it’s different in the world of eCommerce.

When you run an online store, landing pages aren’t limited to just a few select spots. The reality is that almost every page on your store can be a landing page, under the right circumstances.

With this in mind, your goal shouldn’t be to set up special pitches or deals limited to certain visitors. You should optimize all of your pages in the same way so that no matter where a shopper arrives, they’ll get the right message.

Let’s take a look at what your landing pages actually are, and how you can make them work harder for you.

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5 Ways To Build A Better Landing Page for Your Online Store

October 6, 2014 - 1 Comment

Technically, a landing page is any website your customers arrive on.  However, the term is usually used to refer to a standalone web page distinct from your main website that’s been designed for the strict purpose of selling something or gathering information. As such, you might have guessed they’re important. Landing pages are where visitors become leads and where the curious become the interested.

It often takes a ton of trials and edits to craft a good landing page, but all of them have a few things in common. In this article, I’ll tell you what they are and how you can nail them on your first try.

To start with, make sure you…

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WordPress E-Commerce Conversion Optimization 101

April 2, 2014 - 9 Comments

ecommerce-optimize-wordpressIt’s not enough to build an e-commerce site, cross your fingers, and hope people will visit it. It’d be pretty nice if that were the case but unfortunately, it isn’t. Rather, you need to do some legwork if you want to rack up the number of people that visit your site. And you need to do even more legwork if you want to see those visitors actually enter your sales funnel and convert by making a purchase.

By running your e-commerce site on WordPress, you have a large selection of tools available to you that will make optimizing for conversion easier. However, identifying the right tools for your store and your specific needs can feel like a challenge. This is especially the case if this is your first foray into the world of e-commerce.

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Every line of code audited

September 10, 2012 - 126 Comments

Over the past few months we’ve been working very closely with the Sucuri Security team who we commissioned to do a full audit of our core products’ codebase. We’ve already released WooSlider and WooDojo with Sucuri Security’s stamp of approval, and today we are happy to announce that the WooFramework – the engine that powers each and every one of our WordPress themes -is now also Sucuri safe.

WooFramework Version 5.4.2 Update

Version 5.4.2 of the WooFramework is now available for download through the “Update Framework” link in your WordPress admin area. This update fixes bugs mentioned in customer feedback since the release of version 5.4.0.

If you note bugs after upgrading to WooFramework version 5.4.2, please post them in a ticket directly to our support desk.

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Optimising WooThemes.com

February 24, 2012 - 29 Comments

There’s always a lot going on at WooThemes in terms of theme development, maintenance and support. Along with everything that goes in to making top quality themes & keeping our customers happy, there is also quite a bit of behind the scenes work involved in maintaining the WooThemes website itself.

WooThemes.com handles a lot of traffic, and is in fact fast approaching nearly 5 million pageviews per month so it’s really more important than ever for us to keep the site as lean & optimized as we can.

This post will look at some of the recent updates we’ve made to the site to enhance performance, increase usability and embrace new technologies.

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