When you hear the phrase “landing page,” you probably think of a dedicated page on a website. Or you might even think of your store’s homepage.
Most marketing blogs suggest that you use dedicated landing pages to show new visitors marketing messages, or offer a specific audience a deal or pitch crafted just for them. And sure, for some sites, this is an effective strategy — but it’s different in the world of eCommerce.
When you run an online store, landing pages aren’t limited to just a few select spots. The reality is that almost every page on your store can be a landing page, under the right circumstances.
With this in mind, your goal shouldn’t be to set up special pitches or deals limited to certain visitors. You should optimize all of your pages in the same way so that no matter where a shopper arrives, they’ll get the right message.
Let’s take a look at what your landing pages actually are, and how you can make them work harder for you.