Practical tips from small business owners using WooCommerce

Written by Marina Pape on May 3, 2016 Blog, Build your business.

More than half of Americans either own or work for a small business, and every year since 1963 the United States has celebrated National Small Business Week to recognize their critical contribution to the economy.

This week we’re celebrating some of the small businesses that include WooCommerce as part of their toolkit.

Something else making a significant contribution to the economy: eCommerce. On Cyber Monday alone in 2015, the world spent over $3 billion online! Digging out a piece of that pie isn’t always a sure thing though, especially with all the competition.

We asked the WooCommerce community to share their top eCommerce small business tips and they delivered. Read on for our favorites and some learnings you can borrow.

Begin as you mean to go on

Kristina Plauche of offers our first tip, which is to start your business with the capacity you’ll need not only immediately, but in the future:

Never think “I can just do this for now and then when I get bigger I’ll change.” Changing your business while it’s operating is like trying to change the tire on your car while you’re driving down the road. If you want to be at a certain price point or have the capacity to scale, start out that way. Chances are you’ll grow into it if you start with that functionality.

Your customers are the air you breathe

A customer who gets refunded knows your business is trustworthy and may yet come back for a larger purchase. A snubbed customer ain’t gonna come back. It’s better to lose money in the short term and prove you’re a caring business than guard your cash too jealously.

Grand advice from Ben Farmer of!

Ben from choose customer care over cash guarding, right on
Ben from says customer care should trump cash guarding, every time.

Adding live chat creates a “big” impression

John Magyar of suggests making your business look bigger by adding a live chat option (among other things):

Offering customers relevant content and adding a chat plugin to your website can make your small business look and feel like a larger company.

Orange Blade uses Pure Chat to get this done. Other live chat options for WooCommerce stores include Olark and Live Chat.

Live Chat is an excellent way to engage customers visiting your store
Live chat is an excellent way to engage customers visiting your store and answer questions quickly.

Get accounting help early on

Get an accountant to help you early on in choosing and setting up your company early on, with the future in mind, especially if you have co-founders, or if there is a chance you can sell your company in the future. Speaking from experience, the right structure will have big tax benefits down the line.

Sage advice from our very own Magnus Jepson, co-founder of

Fun fact: Magnus Jepson is one of the tallest people you’ll ever meet.

The more activity your site has, the better

Jennifer Oldridge of says to keep your store’s site busy and active — and to DIY to save some money.

The more activity your site has, the more relevant your business will be on search engines. Don’t pay some outside company to help you on your search engine status, you can do it more efficiently and save money in the process! Learn how to update your own webpage and do it frequently with fresh photographs and announcements.

Stem flowers
Practicing what she preaches, a beautiful fresh image takes centre stage on

Spend your time on what you’re good at (and it’s probably not taxes)

Some more advice from our own Magnus Jepson:

Your time is best spent on what you are best at. Tax is something that can cause a lot of stress for new or small businesses, and wastes precious time. Don’t avoid taxes; if you are selling internationally, get someone else to handle your VAT calculations (e.g. Taxamo) so you don’t have to worry about it.

Learn from other people, but trust yourself

If everyone is telling you to do things a certain way and you keep thinking something different is better, act on what you think, not what “they” say. You have to live with the decision, “they” don’t.

Kristina Plauche of offers this key piece of wisdom. We love it!
Learn from other people but trust yourself, says Kristina.

Speed is crucial for your store’s performance

According to Michael Savage of

Taking the time to optimize your store for speed is something you won’t regret.

We agree with this wholeheartedly! Site performance is a big factor when it comes to customer experience, and no shoppers want to wait around for ages for your pages to load.

And a few final standalone gems

We leave you with these last few quotables from WooCommerce store owners who were kind enough to pitch in their final bits of advice and ideas for their fellow small business owners:

“Determine how your brand solves target audience pain points.” – Scott Bauer of

It’s clear what problem solves for its customers: “It’s easy to buy memory here.”

“[Tasks] always take longer than you think – allow for 3x the amount of time.” – Kely Fallis of

“Use only high quality images to show off what you’re selling, even if it’s a service.” – Michael Savage of

“Watch your cash flow and always double the time to complete projects.” – Ed Sward of

Join us in celebrating and supporting all small businesses

Running or starting up your own small business? We salute you, and we hope these practical tips have given you some insight into what will lead you down the path of success.

To see a collection of these (and many other) small businesses in action, have a look at our Celebrating Small Business Week board on Pinterest. Perhaps you’ll find a new fellow business powered by WooCommerce to support. 🙂

Have any advice of your own to share with fellow business owners? Let us know in the comments what you have found to be some of the best ways to keep the fires burning bright!


10 Responses

  1. Sander
    May 4, 2016 at 4:30 pm #

    Awesome tips for the small business owners! Tanks guys, loving the Woo Brand 🙂

    • Marina
      May 9, 2016 at 10:36 am #

      Glad you enjoyed them, Sander and thanks for the compliment 🙂 Woo!

  2. Nick Leffler
    May 4, 2016 at 11:27 pm #

    Great article with some great tips. Seems some of the tips gathered from others do contradict each other, though 😉

    My favorite points are the ones about it always taking longer than you think to complete. Very true.

    • Marina
      May 9, 2016 at 10:37 am #

      What would crowd-sourced advice be without some contradictions ‘ey 😉

      My favorite was also the one about things taking longer. So true!

  3. jetskigc
    May 6, 2016 at 1:16 pm #

    nice article

    • Marina
      May 9, 2016 at 10:38 am #

      Thank you, glad you enjoyed it 🙂

  4. MakeOnlineShop
    May 8, 2016 at 4:04 pm #

    live chat is in my opinion a stupid idea for small shops as most of the time nobody is there to reply and customers only ask stupid questions already replied in shop FAQ

    • Marina
      May 9, 2016 at 10:40 am #

      Thanks for your thoughts on that. It would be unwise it add live chat if it wasn’t something that could be properly supported, but the point made stands that if it were possible to service it – it creates an impression of a bigger store.

      I don’t think customers asking questions that are already in the FAQ is something unique to small shops. In our experience, that is a more universal and ongoing phenomenon 😉

      What’s your store URL? Would love to take a look 🙂

  5. Rick Johns
    May 10, 2016 at 8:49 pm #

    Great tips guys and all so true. Love everything Woo!
    Agree most with the Live Chat window. It can increase sales massively if your customers can ask quick questions, and everyone wants everything ‘yesterday’ now.
    I am a Johannesburger living in the UK. 🙂

  6. tbsbet
    May 18, 2016 at 7:09 am #

    Great tips guys and all so true. Love everything Woo!
    Agree most with the Live Chat window. It can increase sales massively if your customers can ask quick questions.


The most customizable eCommerce platform for building your online business.

  • 30-day money-back guarantee
  • Support teams across the world
  • Safe and secure online payment
%d bloggers like this: