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AutomateWoo

Powerful marketing automation for WooCommerce. AutomateWoo has the tools you need to grow your store and make more money.
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Subscription includes

  • Product updates and improvements
  • Customer support
  • 30-day money-back guarantee

Grow your store and make more money with AutomateWoo

Using the powerful, feature-rich automation available within AutomateWoo, you can create a near-endless range of automated workflows to help you grow your store with a fraction of the effort! AutomateWoo allows you to create Workflows – made up of different combinations of Triggers, Rules, and Actions within WooCommerce.

  • Triggers determine the circumstances in which the workflow will run. An example trigger would be doing something when an order is made.
  • Rules allow you to perform more advanced logic on your workflows so they only trigger in certain situations. An example rule would be only trigger the workflow for orders with a total above $100.
  • Actions define what happens when a workflow is triggered. With AutomateWoo there are a range of customisable actions available to you such as sending an email, changing order statuses or if you are a developer you can define a custom function.

Once you’ve created your Workflow you can schedule your workflow to run at virtually any time. Whether immediately, after a set time, or even at a particular hour or day of the week.


Convert and retain customers with marketing that does the hard work for you

Automate and optimize customer communication by sending beautiful follow-up emails.

Set up abandoned cart emails for WooCommerce – with a 63% chance of recovering a lost sale, sending abandoned cart emails is one of the best ways to grow your store.


AutomateWoo Features

  • Follow-Up Emails – Automatically email customers who buy specific products and ask for a review or suggest other products they might like.
  • Abandoned Cart – Remind customers who left items in their cart using emails at set intervals.
  • Win Back Inactive Customers – Target inactive customers with email marketing campaigns. Include special offers and recommendations.
  • SMS Notifications – Send SMS notifications to customers or admins for any of AutomateWoo’s wide range of triggers. (Requires a paid Twilio account).
  • Review Rewards – Encourage more product reviews by offering discounts. Limit the discount based on number of reviews posted and the rating given.
  • Wishlist Marketing – Send timed wishlist reminder emails and notify when a wished product goes on sale. Integrates with WooCommerce Wishlists or YITH Wishlists.
  • Birthday Emails – Delight customers with a special WooCommerce birthday email and coupon using the AutomateWoo Birthdays Add-on (separate purchase).
  • Card Expiry Notifications – Notify customers before a saved credit or debit card expires. This can reduce failed payments and churn when selling subscriptions.
  • Personalized Coupons – Generate dynamic customized coupons for customers to raise purchase rate.
  • Subscriptions Automation – Action WooCommerce Subscription events such as status changes, failed payments and renewal reminders.
  • Bookings Automations – Send emails on WooCommerce Bookings events such as booking confirmation or completion.
  • Refer A Friend – Boost word-of-mouth sales with the AutomateWoo Refer A Friend Add-on (separate purchase).
  • Automatic VIP – Reward your best customers with VIP status based on different spend requirements.

Why Use AutomateWoo?

Effortless setup and management, right from your WordPress backend

Start sending emails immediately using the template already set up for WooCommerce transactional emails. Design emails in the familiar WordPress editor enhanced by variables that let you insert products using a variety of display options and insert dynamic content.

Send targeted, multi-step campaigns and offer customer incentives

AutomateWoo gives you complete control over campaigns. Schedule different emails to be sent at intervals or after specific customer interactions and offer incentives using the personalized coupon system.

Track opens, clicks and conversions

AutomateWoo extends WooCommerce reporting – measure success of your campaigns with the many reports included with AutomateWoo. You can also see a detailed log of every email sent and conversion recorded.

Intelligent session tracking and pre-submit email capture

AutomateWoo’s session tracking technology can detect registered users even before sign-in and can capture guest emails during checkout using the common pre-submit technique. Guest emails can also be captured from any form on your website, such as the newsletter signup.

Unlimited Email Sending

Many services charge based on email volume, and with AutomateWoo you need not worry about exceeding your plan.

Developer Friendly

AutomateWoo is 100% extendable, and we have code examples in our documentation to get developers started.

WPML Support

Need to send multilingual emails? AutomateWoo has support for the popular WPML plugin.


Integrations

AutomateWoo integrates with your favorite plugins and services, giving you the marketing edge you need.

  • WooCommerce Subscriptions: Make managing subscriptions in WooCommerce Subscriptions almost effortless. Using AutomateWoo, you can create workflows based on subscription events, such as a status change or a renewal payment failure.
  • WooCommerce Memberships: Take WooCommerce Memberships to the next level with AutomateWoo. Create workflows that automatically send follow-up emails, reward loyal customers with VIP status, and keep an eye on membership cancellations.
  • WooCommerce Bookings: Integrate WooCommerce Bookings with AutomateWoo to help improve your customers experience, decrease cancellations, or even upsell customers after they make bookings with automated booking confirmation or completion emails.
  • WooCommerce Points and Rewards: Set up automated workflows with AutomateWoo to reward specific customer actions and easily create complex reward scenarios for WooCommerce Points and Rewards. Giving points is a great way to build loyalty.
  • WooCommerce Wishlists: Supercharge WooCommerce Wishlists. Use custom triggers in AutomateWoo to notify customers when products on their wishlist go on sale and/or send reminders for unpurchased items at different intervals to bring them back to your site.

And Many More…

  • Active Campaign
  • AgileCRM
  • Campaign Monitor
  • MadMimi
  • Mailchimp
  • Twilio SMS
  • YITH Wishlist

AutomateWoo Add-ons

  • Refer A Friend – Boost your word-of-mouth sales with the AutomateWoo Refer A Friend Add-on.
  • Birthdays – Delight customers and boost organic sales with a special WooCommerce birthday email and coupon on their special day.
AutomateWoo is compatible with the new Cart and Checkout blocks — a customizable, conversion-optimized checkout experience coming soon to WooCommerce.

Frequently asked questions

Does AutomateWoo allow me to customise the look and design of the emails it sends?

Not directly. AutomateWoo emails are styled with the same template as the site’s default WooCommerce transactional emails. We recommend MailPoet for a feature-rich email solution with template customization.

Is the plugin compatible with multilingual plugins and can the emails which are sent be in different languages dependent on the customers choice of language on my website?

AutomateWoo has built-in support for WPML (excluding multiple currencies). Other multilingual plugins may be compatible, but we don’t guarantee AutomateWoo will work with them. If using WPML, emails will be sent in the language in which the customer views the site.

Can I run custom code using AutomateWoo?

Yes. You can use custom code in a few ways—including Custom Triggers and Custom Actions/Functions—to build out the site’s automations. Note that our support team doesn’t write or troubleshoot custom code, but we can point you to trusted WooCommerce developers for hire.

Do you have a demo of the AutomateWoo extension we could try out before deciding to purchase?

We don’t offer a demo of AutomateWoo. We encourage you to buy the extension and take advantage of our 30-day refund policy if it doesn’t meet your needs.

Customer reviews

Average rating 3.6
26 reviews
5 stars, 46% of reviews
4 stars, 15% of reviews
3 stars, 15% of reviews
2 stars, 0% of reviews
1 star, 23% of reviews
26 reviews
  • rob0976
    Rated 1 out of 5
    Support
    May 7, 2025
    Support
    There's a total lack of support, they make it impossible to contact them even when you're trying to report one of the many bugs in their products that you have paid for. Plus their products are massively over priced and really are a rippoff
  • anonymized-2727349
    Rated 4 out of 5
    Functionality
    Apr 3, 2025
    Functionality
    I am using this plugin for years. There are 2 things I don't like. 1. Plugin has plugins. Like birthday and referrals. They should not be sold separately. 2. There is almost no new features. Maybe 1 in every 2-3 years. Updates are mostly to maintain.
  • woollywormhead
    Rated 3 out of 5
    Ease of use
    Feb 15, 2025
    Ease of use
    I've revised my original 1-star review. 9 months ago I purchased this plug-in, recommeded by Woo on the forums, for managing updates to digital purchases. For months I went round in circles with support, getting next to no help - one agent even suggested I manually email the new PDFs! - that I was ready to give up. After pushing through, I did eventually get someone to listen to what was needed and they were very helpful, hence editing my review from 1-star to 3-star. I can't give it higher for 2 reasons: a) it should not have taken that long to get the help I needed b) there are limitations to the plug-in for digital products; it is geared towards tangibles, and I'm still not sure it's the...
  • mustafajehaid
    Rated 5 out of 5
    Ease of use
    Feb 7, 2025
    Ease of use
  • russdx
    Rated 5 out of 5
    Functionality
    Dec 17, 2024
    Functionality
    Automatewoo is actually incredibly powerful when setup correctly. I have it automating all sorts of tasks in my store which would take me ages to complete. The support has also been great helping me se up my last automation exactly how I wanted. They certainly new what they was doing and was not just reading a script. Not sure why it gets such bad reviews. I find it incredibly useful!

Extension information

  • Tested with WordPress: 6.9
  • Tested with WooCommerce: 10.5
  • Requires at least WordPress: 6.8
  • Requires at least WooCommerce: 10.4

Compatibility

  • Cart & checkout blocks
  • High performance order storage (HPOS)

Countries

  • Worldwide

Requirements

  • WooCommerce 6.7+
  • WordPress 5.9+

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