Subscriptions can be a fantastic gift option, and with the new WooCommerce Subscriptions Gifting a customer can easily share their love for your store with their friends and family this holiday season.
My parents are both in their eighties and are notoriously hard to buy presents for. Giving them anything remotely technological results in a Christmas Day filled with exclamations of ‘How do you turn it on again?’ or ‘What! What! It’s broken!’ So most years Mum just gets her normal gardening gear and Dad gets a bottle of gin; they each have their own interests 😉
However, one year I won the ‘best gift’ award.
Historic houses are my parents’ one joint love. While my budget is yet to stretch to buying them the real Downton Abbey, a monthly subscription to the organization that runs sites of interest in the UK, the National Trust, was within reach. So my parents could go any time and visit as many places as they wished. They loved it.
I felt pretty smug with my inspired gift idea back then, but now a subscription is a unique gift that any online store can provide – for any person, of any age.
It is a great way to stand out in the busy holiday market and give customers a chance to give something a little bit special. Also, the investment you made in getting your customers to go to your store for their holiday shopping pays dividends throughout the year. You have the chance to create the on-going relationship a subscription gets, so both you, the customer and the recipient continue to benefit, long after the heartburn from holiday overindulgence has faded. A subscription may not necessarily be for life – but it is not just for a moment either!
So WooCommerce Subscriptions allows you to create a holiday gift that lasts all year, and with WooCommerce Subscriptions Gifting it’s now possible for one person to buy a subscription product for somebody else.
Customers can choose to purchase subscriptions for others by entering the recipient’s email on the product page, cart, or checkout.