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GenSol Case Study: Providing Affordable Genetic Testing for Man’s Best Friend

August 2, 2018 - 6 Comments

From military-grade shelters to DNA testing for dogs: we use WooCommerce to help all kinds of clients grow their businesses. Here’s the story of how we worked with Micah and Adriana to turn their own passion for dogs into an online canine genetic testing service, so all dog lovers can learn more about their canine companions.

GenSol homepage

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Using Brand Archetypes to Craft Unique Digital Experiences: Meet Herdl

July 24, 2018 - 4 Comments

When you begin to suspect “the way things are” in your industry no longer serves you or your customers, do you keep your head down — or buck the trend?

Earlier this month we chatted with WooExpert Neuralab and today we hear from Herdl: a U.K. agency born from of a desire to shake up the status quo.

Having co-founded Herdl just over five years ago, here’s what co-founder Gareth Morgans had to say about productivity, brand archetypes, WordPress, and WooCommerce.

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Getting Game-Ready: Building The Official All Blacks Shop on WooCommerce

July 12, 2018 - 4 Comments

What does it feel like to build and launch the official All Blacks Shop for the New Zealand Rugby Union in just four weeks? Blake Skjellerup and Meta Digital could tell you: they built allblackshop.com on WooCommerce with impressive turnaround time.

What did it take to get the iconic sports apparel store game-ready on WooCommerce? Determination, research, and the right partner and platform.

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How a Jewelry Shop Owner Found a Niche to Grow Her Brand

July 10, 2018 - 11 Comments

For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.

Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.

Tiny Tags

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CAMSS Case Study: Simplifying Complex Purchases with WooCommerce Product Types

July 6, 2018 - 9 Comments

CAMSS sells durable, military-grade shelters made for quick set-up and easy transport. The shelters withstand extraordinary conditions like heavy winds, extreme temperatures, and snow loads. Their product is highly customizable, with multiple shelter size options and add-on accessories like lights, partitions, flooring, generators, and more. Their clients can choose from> endless combinations of shelters and accessories.

The variety and flexibility is great for business, but a challenge for store setup. Here’s how our team at coolblueweb worked with CAMSS to solve product type complexity problems they were facing and deliver a better experience for their customers, with WooCommerce.

The CAMSS homepage

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Winning WooCommerce Enterprise Clients from Zagreb to New York City: Meet Neuralab

June 25, 2018 - 7 Comments

WooCommerce is one of a number of eCommerce platforms you could choose to build a store. Why WooCommerce? Our verified WooExperts will tell you it’s for the customizability, flexibility, and love of open source.

Neuralab are one of our WooExperts. I chatted with Neuralab CEO Krešimir Končić about building WooCommerce enterprise sites from Zagreb to New York City, tips for winning enterprise clients, tool recommendations for remote collaboration, and some of their recent inspiring projects.

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How Two Insect-loving Entrepreneurs Built a Business on Bugs

June 12, 2018 - 6 Comments

Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time.

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Fresh Bytes: Healthy Foods and Craft Drinks from Seven Online Stores

April 5, 2018 - 9 Comments

The search for healthy food is no piece of cake.

It’s easy to get trapped, bouncing between grocery stores with tiny “Health Food” sections (what exactly is the rest of the store offering?) and stopping at multiple, specialized shops along the way, possibly never really finding what you want.

Around the world, healthy food store owners strike out with a vision of helping their clientele eat better. But it can be hard to make an impact — and a profit — selling specialized products in a small location.

That’s where WooCommerce swoops in to make a connection. You might think that it would be tough for stores with perishable goods to tap into eCommerce, but here are seven fresh and engaging retailers that have found success in this growing segment of the market.

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How We Transformed PEI Media’s Website – and Business – with Agile, WordPress, and WooCommerce

March 22, 2018 - 19 Comments

Last year Pragmatic worked with PEI Media to deliver a digital transformation of their website portfolio — and, along the way, of their business.

My colleagues at Pragmatic and I are extremely proud of the results — including organic traffic increases of up to 40 percent — so we wanted to share some of the key things we learned from our work, from high-level observations to hands-on insights.

How We Transformed PEI Media’s Website — and Business — with Agile, WordPress, and WooCommerce

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Can Glossy Art Books Survive in the Digital Age? The Team behind Crowdsourcing Platform Vol.co Thinks So.

March 6, 2018 - 5 Comments

A true maverick’s tale of the rise of superbuildings. A finely printed monograph on three-dimensional typography works. A monument of Italian cookbooks, graphically re-imagined for 21st-century kitchens. These kinds of book projects might each inspire a cult following among art lovers and bibliophiles, but financing and publishing them has become challenging, if not downright impossible, in an increasingly paperless world.

What’s an independent book creator (or collector) to do?

Ship it with Volume, an innovative publishing platform founded last year by Lucas Dietrich and Darren Wall.

Lucas and Darren worked with Norwegian design agency Heydays to build a crowdfunding platform with WooCommerce—and they shared with me the story behind their project.

Vol.co

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Migrating Yoast.com’s webshop from EDD to WooCommerce

February 27, 2018 - 12 Comments

At Yoast, we optimize every aspect of websites’ performance. Our goal is to make the web a better place by making websites more usable, easier to navigate, faster, and more reliable.

In September 2017 we migrated our webshop from Easy Digital Downloads (EDD) to WooCommerce — it’s where we sell all the tools, products, and content available on yoast.com. In this post I’ll explain why we did it, what we built, and what the benefits will be for us and for our users in the future. WooCommerce has provided us the technical foundation to build on for years to come.

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How Passion and Innovation Became a Profitable Business and Online Store

January 11, 2018 - 6 Comments

It’s a one-of-a-kind tool that Drake producer, Noah “40” Shebib, raves about and Diplo can’t live without.

Fans of Game of Thrones, Stranger Things, Kanye West, Coldplay, and Justin Bieber have already heard Output’s work, whether they know it or not.

So what is Output? Think innovative software and tools created for musicians, composers, producers, and sound designers across all genres. The user base is large, and their products are so pervasive that it’s hard to believe the company is only four years old.

It all started because composer and music producer Gregg Lehrman wanted a reverse-sound engine he could use in his own musical compositions.

We sat down with Gregg, founder and CEO of Output, to discover how he turned his passion project into a thriving company that is simultaneously punching well above its weight and revolutionizing the recording industry.

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From Day One to Successful Homeschool Bookstore on WooCommerce

October 26, 2017 - 7 Comments

Charlotte Mason revolutionized education 100 years ago and is still having an impact today, especially in homeschooling. A British educator from the late 1800s, she left an impressive legacy in the form of extensively documented materials for home education.

I think Charlotte Mason would have loved simplycharlottemason.com, the passion project of two homeschooling families and an online hub for homeschooling books, lesson plans, discussion forums, and more.

In a nutshell, the openness and flexibility of WooCommerce enabled two homeschooling families to build a thriving online bookstore and subscription business that impacts both their local community and thousands of families worldwide. Their vision is far greater than selling books and the bottom line.

I spoke with Doug, one of the site’s founders and the person who built and maintains the site. Read on for the full story, including the list of extensions and plugins that power their store.

Simplycharlottemason.com hompage

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WooCommerce in Botswana: An interview with Ziigie.com

July 7, 2017 - 4 Comments

WooCommerce is used by store owners from all over the world – store owners such as Tshegofatso Tlhong. Tshego is a young woman from Botswana with a strong entrepreneurial spirit, and is also the managing director and founder of Ziigie.com.

We sat down with Tshego to find out more about how WooCommerce is helping her to ship ideas, along with the unique challenges she faces as an eCommerce entrepreneur in southern Africa.

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Revolution and evolution: The power of WordPress and WooCommerce

July 5, 2017 - 7 Comments

Imagine you live in a major city but WordPress is virtually unknown. Websites with presence are run by the government, there’s no WordCamp or meetup or startup culture, and people think you make keyboards when you say you’re a computer engineer.

Now imagine that same city five years later. A multitude of diversified voices can be heard via blogs and websites, the most recent WordCamp attracts 300+ attendees, its online WordPress community has 5000+ registered members, at least 10 new WordPress business are born each year, and WooCommerce helps dozens of businesses start in living rooms and garages. And the shift began when everyone said a task was impossible.

This is the story of Kathmandu and Sakin Shrestha.

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Q&A with Thrive, a digital agency from the Gold Coast of Australia

June 9, 2017 - 2 Comments

The Gold Coast of Australia is a highly sought-after tourist destination with its sunny sub-tropical climate, perfect beaches, surf culture, and buzzing nightlife.

Tourism aside, it’s a major film production hub and – the home of Thrive, a digital agency integrating WooCommerce beautifully into their clients’ stores.

Read on for our Q&A interview with Thrive’s founder, including why they chose WordPress, some projects they’ve taken on and their advice for people new to WooCommerce.

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