Encourage a repeat purchase from first time buyers with complementary products/services – include a coupon

Trigger an email to encourage a repeat purchase from first time buyers by showing them complementary products or services depending on what they’ve purchased – include a a personalized coupon in the email.

• You have already set up Related Products, Up-Sells and Cross-Sells.
• A coupon: Before we can construct the workflow, you will need to create a discount to offer your customers. You can create personalized coupons for each of your customers by following the personalized coupons guide.

• Create a new workflow.
• Select the Order Completed trigger.
• Select the Order Is Customers First = Yes rule
• Click Add Action and select Send Email and include the variable {{ customer.email }} as the email address.
• Populate the required fields.
• Craft the content of the email. Include the cross sell items by including the {{ order.cross_sells }} or {{ order.related_products }} variables and the include the personalized coupon by including the {{ customer.generate_coupon }} variable.
• Click the Preview link to preview your email to ensure it is correct.