Encourage a repeat purchase from first time buyers with complementary products/services – include a coupon

Use case

Trigger an email to encourage a repeat purchase from first time buyers by showing them complementary products or services depending on what they’ve purchased – include a a personalized coupon in the email.

Prerequisites

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You have already set up Related Products, Up-Sells and Cross-Sells.
A coupon: Before we can construct the workflow, you will need to create a discount to offer your customers. You can create personalized coupons for each of your customers by following the personalized coupons guide.

Workflow setup

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Create a new workflow.
Select the Order Completed trigger.
Select the Order Is Customers First = Yes rule
Click Add Action and select Send Email and include the variable {{ customer.email }} as the email address.
Populate the required fields.
Craft the content of the email. Include the cross sell items by including the {{ order.cross_sells }} or {{ order.related_products }} variables and the include the personalized coupon by including the {{ customer.generate_coupon }} variable.
Click the Preview link to preview your email to ensure it is correct.