How to offer cashback coupons

Cashback rewards a customer after they buy, instead of discounting the price upfront. The customer pays full price, then gets store credit to spend later, encouraging a repeat purchase.

Setting an expiry on that credit adds urgency to use it before it lapses.

This doc covers how to set up a cashback offer that automatically gives customers store credit for buying a specific product.

Smart Coupons handles this by generating a coupon with the “Store Credit / Gift Certificate” discount type, attached directly to the product.

Steps to create a cashback coupon

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  1. Go to your WordPress Admin panel > Marketing > Coupons > Add new coupon.
  2. Click on ‘Generate coupon code’ or enter your own code.
  3. Enter coupon description for reference – Say, “Cashback offer”.
  4. Select ‘Store Credit / Gift Certificate’ as the Discount type from the drop-down.
  5. Optionally, you can also set an expiration date. Under Valid for, select 15 days. It will automatically generate the expiration date based on the purchase date.
  6. Publish the coupon.
  7. Now, go to the WordPress Admin panel > Products. Edit the product for which you want to provide the Cashback offer.
  8. Look for ‘Coupons’ under the General tab.
  9. Search and select the cashback coupon created above.
    Note – You can add as many coupons as you like here.
  10. Click Update to save changes.

That’s it! The coupon now applies automatically as cashback whenever that product is purchased.

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