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Getting started with WooCommerce

August 28, 2013 - 17 Comments


Our WooCommerce plugin now has well over a million downloads, there are a lot of people working with it every day. This means there are people who have a lot of experience already. There’s also a large group of people just starting out. While our experienced people know their way around, we feel that we can give the new users a head start via our WooCommerce documentation.

In our documentation site, we’ve created a Getting started portal, where you can start exploring everything WooCommerce has to offer. In this new series of articles, we’ll cover setting up, maintaining and continue developing of your WooCommerce websites.

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Bob Dunn on Sensei, WordPress Training and “ah-ha” Moments

August 27, 2013 - 9 Comments

In the digital space, there is no greater tool than knowledge. As the industry is ever-evolving, and as new trends, techniques and utilities arise, it’s important to keep up with innovations in the digital space and to ensure one is always at the top of one’s game. I recently had the great pleasure of sitting down with Bob Dunn, avid WordPress enthusiast and online trainer, to discuss WordPress, WooThemes, Sensei, online training and “ah-ha” moments.

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Be a Show Off

August 22, 2013 - 38 Comments


You have a website or are looking to set up a new one. You’re furiously writing content, working up a sweat and tirelessly creating amazing blog posts and pages to put all your content out there for the world to view and admire. You’re now ready to choose a design to best showcase this content. Your website is just that; yours. Be a Show Off and show off your content to the world.

Today’s release is a real looker. Everyone, say “howdy” to “Show Off”, our latest WordPress theme.

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How to Create a Unique WordPress Website: 15 Top Hacks for Canvas

August 19, 2013 - 43 Comments


It’s a common story.

You create a website that you’re proud of and fill it with great content, but the design vision in your head doesn’t match what’s on the screen. You launched the site using a free theme and decide you need a premium theme and stand out from the crowd. You install such a theme and for a little while you’re happy.

But a few weeks go by and you begin to notice that other websites are of course using that exact same theme. This isn’t what you wanted — you wanted to be truly unique. So you go and find a new premium theme. You’re happy until once again you start finding websites using that theme and the cycle repeats itself.

canvas-optionsThen you find Canvas and everything changes.

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How To Best Use the WooThemes Support Resources

August 16, 2013 - 26 Comments

At WooThemes, we believe that customer support is key. We want to provide you with an awesome support experience because great products are useless without great customer service. Our mantra is to put customers first.

With that in mind, we want to make sure that you know about all of the customer support tools that you have at your disposal and we want to show you how to use them. This post will serve as a guide to our various (and awesome, of course!) support resources.

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Helping Others To Sell Online

August 15, 2013 - 108 Comments

Product Vendors for WooCommerce

When starting up a small business, there are many channels that need to be secured; sales, marketing and distribution are just a few. Ultimately, getting eyeballs on your product is the most direct channel towards making a sale (conversion). When gaining market share, new business owners sometimes use platforms such as eBay and Etsy to market their products and begin generating customers and sales.

What if your website could be that platform?

Today, we’re proud to announce the latest extension for WooCommerce; Product Vendors.

Meet Product Vendors for WooCommerce

Product Vendors enables your WooCommerce store to specify vendors for products in your store. Each vendor can have a specific commission percentage added, enabling you to pay your vendors for their efforts in creating their awesome products.

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Another Day, Another Milestone

August 15, 2013 - 41 Comments

We’ve just passed another milestone at WooThemes; our 200,000th order has just been placed and in true WooThemes fashion we want to celebrate that with you!

So, for the next 24 hours you’ll be able to get some of our awesome products for 25% off.

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Case Study: Developing the Cornforth Wilderness Photography Website

August 13, 2013 - 5 Comments

Merrill Mayer runs a Seattle based website development company called Kool Kat Web Designs. In this guest post she writes of the recent work conducted for a photographer – innovatively using WooCommerce to help sell his photos.

Jon Cornforth had a dated website that did little to showcase his photography or his exciting tours. He had a separate WordPress blog so he was familiar with using WordPress. When we discussed putting the entire new website on WordPress, along with using WooCommerce for sales of his photographic prints, Jon was very enthusiastic.

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Customer Happiness Report (July 2013)

August 12, 2013 - 9 Comments

This Customer Happiness Report marks a significant turning point for us. Drawing a line in the sand, I’ve dubbed it The Triumphant Return of the Ninja!

Before we get into the stats though, here’s a quick recap of the month’s happenings. We started out July with a memorable theme named just that, Memorable. We also had a big birthday bash after turning 5 years old, talked how distributed teams are an advantage, and chatted with Brian Krogsgard and how he manages client websites.  We inspired change for Mandela Day, gave a quick overview of running WordPress on Nginx, and even released a free icon set for education sites. Turning gears back to releases, we put out our site maintenance plugin called See You Later, a hot summer selection of WooCommerce extensions, and social reviews for WooCommerce thanks to YOTPO,  Finally we wrapped up the month with WP Migrate DB Pro, Ecommerce stats, trends and tips, and two case studies on Animal Onesies & BobWP Online Classes.

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An Important Update

August 5, 2013 - 176 Comments

The updates to our pricing and business model have received a significant amount of attention over the last few days from our customers, competitors and the general WordPress community.

Within the blog post’s comments, on social channels and internally at WooThemes we’ve discussed the repercussions of the decisions we’ve made. There are some things we have gotten wrong, and we’d like to address that.

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A Sustainable Business

August 1, 2013 - 492 Comments

Please note the contents of this blog post were relevant at the time of publishing in 2013. As of mid-2017 we further revised our pricing with subscriptions updated to renew at 100%. Read more here.

2013 has, so far, been a great year for WooThemes. We turned 5 years old, surpassed 1 million WooCommerce downloads and have more than 100,000 paying customers. We’ve launched more than 80 products and added to our super talented team.

All in all, WooThemes is looking extremely healthy.

That said, we want to continue creating great products, providing even better support and work to surpass more milestones. We have a great hunger to deliver happiness in the most authentic & innovative way.

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Developing With WooThemes And WP Migrate DB Pro

July 31, 2013 - 25 Comments

brad-touesnard,This is a guest post from Brad Touesnard, founder of Delicious Brains — a company building super awesome products for WordPress including the critically acclaimed time-saving developer tool WP Migrate DB Pro.

Let’s say you launched a site for a client a couple of months ago. It’s a store built on WooCommerce and the Canvas theme. The client has added hundreds of products to the site and has been blogging every couple of days. The site has received over ten thousand visitors and dozens of sales and comments. Now your client wants a new feature added to the site. You’re ready to get started developing, but first you need to update your development environment with the media files and data from the live site. You download the media files easy enough, but how do you update your local database?

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A free education icon set

July 30, 2013 - 28 Comments


Alejandro, founder of Freepik – a free engine tool that tracks and locates free vectors, ilustrations, psd and images without copyright infringement, is back again with another exclusive icon pack exclusively available from our site. After the success of our last ecommerce icon pack we comissioned the Freepik team to put together an education icon set, aimed at our Sensei community of designers, developers and end users.

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Case study: Animal Onesies

July 26, 2013 - 10 Comments

A great case study by Australian Mike Langford on how he quit IT consulting to become a ‘Tigger Trainer’ (as he defines himself in his email signature) selling animal onesies on a WooCommerce powered website.

254742_509773935729834_1110464230_nIt’s an embarrassing thing to admit on a WooThemes blog, but 9 months ago I thought WordPress was just for blogging; and that coming from a guy who works in IT Consulting! Okay blogging is a long way from generic project management of large CRM implementations, but the reality is that I have built several websites from scratch using PHP / MySQL, including a couple with shopping carts, so I should have known better. I also now realise how many weeks of my life I could have got back!

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A hot summer selection of new WooCommerce extensions

July 25, 2013 - 10 Comments


Summer has arrived! Over here in the UK we’re experiencing a phenomenon of a heat wave, so, what better way to celebrate than with BBQs, cold beers, and new WooCommerce extensions, right?!

Hot off the presses this week we’re releasing some exciting extensions which offer;

  • RMA management (Manage, Sell, Facilitate Easy Returns and Warranties)
  • Automatic PDF invoice creation
  • reports (direct to you inbox)

Take a look and remember to let us know your favourite:

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Case Study: BobWP WordPress Online Classes

July 23, 2013 - 16 Comments

5 minutes with WordPress enthusiast and long serving WooThemes customer, Bob Dunn, talking about his latest online classroom helping people build better blogs.

BobWPI’m a WordPress trainer and coach. I ended up in my current field after years of running a marketing, graphic and web design business. For the last four years, I have spent my time doing one-on-one WordPress training and coaching online, teaching in-person workshops, speaking at WordCamps and other conferences, and, basically, live and breathing WordPress. After much trial and error, I finally found the sweet spot for the online Build Your WordPress Blog classes I had been planning.

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