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Pruning our themes catalog

April 17, 2013 - 20 Comments

Here at WooThemes HQ, examining, refining and streamlining our product offering is of paramount importance to us. This helps to ensure you all receive the best possible offering across our various product ranges.

Now firmly into the second quarter of 2013, we felt it to be an appropriate point to examine the themes area of our product range and apply some of our regular pruning.

Part of our 2013 strategy here at Woo is continued simplification and refocusing. One way in which we do this is to retire older themes. The reasoning behind this is that we feel we’ve managed to replace them with newer themes that boast more functionality / features and better designs, and also because only a very small percentage of our customers seem to find value in them within our catalog. We approached all customers who purchased any of these themes within the past 5 months, asked questions and analysed the data before settling on this decision.

So from the end of April 2013, we’ll be retiring these 15 themes:

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Take a trip to the Resort

April 16, 2013 - 49 Comments


Today, we’re proud to announce the latest addition to the WooThemes theme catalog. With a layout that has proven itself time and again online, as well as an array of helpful and informative features… ladies and gentlemen, meet Resort.

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Canvas v5.2 – Full width layout and new mobile menu

April 16, 2013 - 64 Comments

Sometimes a theme update deserves a blog post to highlight new features. This is such a time and we think you’ll love the new additions to Canvas, our flagship theme.

Full Width Layout Option

A much used tutorial in our knowledge base was how to make the header, navigation and footer full width. We’ve now added this as an option to Canvas so everyone can use this type of layout.

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Are you ready for WordSesh?

April 11, 2013 - 13 Comments


One of our very own talented ninjas here at WooThemes, Scott Basgaard (you may also know him as Scotty B), has been working hard behind the scenes to organize an event for the WordPress community dubbed “WordSesh”.

WordSesh will be 1 full day of live* WordPress presentations from all over the world streamed live to you wherever you may be. Oh and… did we tell you it’s FREE?!

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Pre-Orders for your WooCommerce-powered store

April 11, 2013 - 28 Comments


Today at WooThemes HQ, we’re very excited to launch a new WooCommerce extension that we know has been on many of your wishlists for a while… it’s been on ours as well.

Ladies and gentlemen, meet the WooCommerce Pre-Orders extension.

Buy now $129.00

WooCommerce Pre-Orders

Allow customers to order products before they are available.

Pre-Orders adds functionality for you as a store owner to pre-sell products to your customers with a specified release date- it does what it says on the tin.

What else can pre-orders do for me?

As with all WooThemes products, we like to explore as many creative ways of using our products as possible. Pulling back that curtain always yields exciting results.

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Case Study: Catherine Lashbrooke Photography

April 10, 2013 - 17 Comments

This case study site is no longer up and running.

Building a photography website that stands out from all the others of its ilk can be a tough thing to do these days – that’s why, when my wife needed a new website built, I spent ages trying to work out how to make it special. In the end, she conceptualised and designed it herself and I simply implemented her ideas. The result is something unique and memorable that was only made possible by using a few of the awesome tools that we provide at WooThemes.

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Customer Happiness Report (March 2013)

April 2, 2013 - 32 Comments

March came roaring in like a lion, and well, she did not let up all month. Our excitement started early with the release of  WooCommerce 2.0. A few short days later we introduced Product Finder for WooCommerce. The much anticipated Superstore theme made it’s debut while the U.S. team members met up for WordCamp Atlanta. Finally, we rounded out the month with the announcement that WooThemes is now on ThemeForest.

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WooThemes themes now on ThemeForest

March 26, 2013 - 40 Comments

The WordPress themes space sure is an exciting and interesting space to be working in, with new theme shops opening their doors on a daily basis. Along with this, arose a need for theme marketplaces, where theme shops can showcase their products to a wide audience, purchasing from a collective catalog, of sorts. ThemeForest is one of the biggest players (if not the biggest) in this field.

Today, we’d like to announce that WooThemes themes are now also available for purchase via ThemeForest.

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WooThemes at WordCamp Atlanta 2013

March 21, 2013 - 20 Comments

For anyone who is unaware, there are conferences happening all around the world that are centered around WordPress. They are appropriately called WordCamps, though they aren’t what you may traditionally think of as a camp. They are, on average, 1 or 2 days long and have a range of attendees. There will be people there that are first time users and people who are developers making a living from WordPress. It’s a fantastic opportunity to learn, network, and get in some team bonding!

“WordCamp is a conference that focuses on everything WordPress.”

WooThemes in Atlanta

WooThemes at WordCamp Atlanta

With that out of the way, most of the US WooThemes crew decided to get together in Atlanta this past weekend for WordCamp Atlanta 2013. It was a fairly central point for us to all meet up, plus WooThemes was a sponsor. We had Tom (New York), Mike K. (Ohio), Maria (Roaming in the RV), Daniel E. (Texas), and myself (Indiana) all get together to have a little fun and checkout a WordCamp. For a lot of us it was our first official WordCamp, I believe Tom was the only person who had gone to another WordCamp before.

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Meet the super-est store around

March 19, 2013 - 64 Comments


When setting up your online store, the most important factor is ensuring a steady stream of sales, to ensure you can keep your store running and in production. One aspect of this is making it as easy as possible for your customers to browse your catalog and find the product they’re looking for. What if you have a catalog with thousands of products?

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Introducing Product Finder for WooCommerce

March 7, 2013 - 24 Comments

With the current boom in eCommerce and the recent launch of WooCommerce 2.0 (which makes it really easy to sell your products online), the web is seeing an increasing pool of eCommerce websites selling larger and larger ranges of products.

With a large range of varying products, the most important factor in your customer’s time spent on your website is that they can find what they’re looking for quickly and easily, ultimately resulting in a purchase.

Today, with this in mind, we’re launching Product Finder, an advanced search extension for WooCommerce.

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Hello WooCommerce 2.0!

March 4, 2013 - 308 Comments

In my memory, it seems like yesterday when we decided that our next release would be a major release. Instead of releasing version 1.7 with just new features, we decided to rewrite a large part of our code that we always wanted to change and go for a 2.0 (code name: Daring Dassie) release. Today is the day that marks the start of a new era for WooCommerce.

WooCommerce 2.0 is here (now available via and it is a major release. We have rewritten large parts of our code base, we have added new features and have made it better capable to handle everything you need for your online store.

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Customer Happiness Report (February 2013)

March 1, 2013 - 31 Comments

As promised, we’re back for our customer happiness report for the month of February. We had some fantastic numbers from January, our first response times were well under our stated goals (outside of a small percentage of tickets), and we had a 91% satisfaction rating for all tickets. So, with that, let’s see how we compared.

Since February only has 28 days, our total ticket to days ratio will be a bit skewed this month. Some other internal wild cards that have affected our stats include: surgery, wisdom teeth, holiday leave, internal reorganization, and training. Although our team has grown over the last year, the loss of just one member can be felt throughout.

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Documentation overhaul

February 26, 2013 - 27 Comments

Today we are proud to launch the new home for all our product documentation –

The magnitude of this undertaking hopefully does not go unnoticed by our users, rest assured there’s been a lot of content curation and development that’s gone into it.

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Last call for testing, WooCommerce 2.0 coming March 4th

February 22, 2013 - 48 Comments

If you haven’t tested WooCommerce 2.0 yet, or haven’t prepared your website yet, now it really is the time to start doing that. Today we have tagged the second Release Candidate in our version control (you can now download it from GitHub) and this marks the last week of testing. If is it as good as we think it is (and no critical bugs are found), the final version of WooCommerce 2.0 will be released on March 4th.

This second Release Candidate also marks the moment where our support ninjas will start helping you resolving issues with WooCommerce 2.0 on your test installs. As with the previous beta and RC releases, we still do not recommend you run this version of WooCommerce 2.0 on a live website though, so please only use it for testing purposes.

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All your content on one beautiful screen with The One Pager

February 20, 2013 - 109 Comments

When setting up your website, the one screen that is always different and unique is your homepage. Today, we place our focus on this screen with “The One Pager”, the latest offering in our WordPress themes catalog.

The One Pager, designed by Gary Murray, is a multi-purpose WordPress theme, designed to display all of your main content on your homepage in a clean and flexible layout.

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