Here at WooThemes HQ, examining, refining and streamlining our product offering is of paramount importance to us. This helps to ensure you all receive the best possible offering across our various product ranges.
Now firmly into the second quarter of 2013, we felt it to be an appropriate point to examine the themes area of our product range and apply some of our regular pruning.
Part of our 2013 strategy here at Woo is continued simplification and refocusing. One way in which we do this is to retire older themes. The reasoning behind this is that we feel we’ve managed to replace them with newer themes that boast more functionality / features and better designs, and also because only a very small percentage of our customers seem to find value in them within our catalog. We approached all customers who purchased any of these themes within the past 5 months, asked questions and analysed the data before settling on this decision.