Google Product Feed – Product Review Feeds

As well as simply transferring product data to Google Merchant Centre, the extension also includes support for Google’s Product Review Feeds. This allows you to send a feed to Google with details of all of your customer reviews, which can then enhance your product listing ads.

This guide is for users of Google Merchant Centre Next. If you’re using the traditional Merchant Centre, see the alternative guide.

Before starting, you will need to apply to Google’s product review feed program.

You can create a product review feed in your WooCommerce settings, under WooCommerce > Product Feeds.

Click on “Add New”, and set the type to “Google merchant centre product review feed”, e.g.

That’s the only configuration required on the WooCommerce side – just take a note of the feed URL shown after you save, as you’ll need it when setting up your review feed in Google Merchant Center.

Once you’ve been accepted onto the Google Product Review program, and have enabled your feed, you’ll need to set it up inside Google Merchant Center.

Log into your Google Merchant Centre Next account, and navigate to the Data Sources area which you can find by clicking on the settings cog in the top bar, and choosing “Data Sources”.

Once there, click onto the Product Review Sources tab:

Click on the “Add product reviews” button, and provide the URL to your feed:

Once that is completed, then Google will fetch and validate your feed and contact you if there are any issues.