Recommend Products to Unlock Free Shipping

Encouraging customers to spend more in order to unlock perks, such as free shipping, is a great strategy to boost your store’s average order value. A very effective way to communicate this information is to conditionally offer product recommendations in the cart/checkout page. This guide will show you how to use WooCommerce Product Recommendations to display a Don’t Miss Out on Free Shipping block of recommendations when the cart total is close to your store’s free shipping threshold. Products that have already been added to the cart are excluded from the generated recommendations.

Plugins/Extensions Used

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• WooCommerce
• WooCommerce Product Recommendations
• Storefront

Configuration

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Create a “Don’t Miss Out on Free Shipping” Engine

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1. Create an Engine
   • Go to WooCommerce > Recommendations > Engines and click Create new.
   • Under Title, enter “Don’t Miss Out on Free Shipping”.
   • Choose the Generic Engine Type.
2. Add Filters
   • Locate the Filters section in the Engine Configuration panel.
   • Add a Price Filter.
   • Select <= in the dropdown.
   • Enter a price in the last field. Here, we entered 20 to recommend products cheaper than $20.
3. Add Amplifiers
   • Go to the Amplifiers section.
   • Add a Conversion Rate Amplifier.
   • Select high to low to favor products with higher recommendation conversion rates.
   • Add a Popularity Amplifier.
   • In the first dropdown, select high to low.
   • In the second one, choose a time interval, for example last 30 days, to favor top-selling products ordered in this period.
   • Add a Price Amplifier.
   • Select low to high to recommend low-priced products first.
   Use the +/- buttons to increase/decrease the relative weight of the the Amplifiers you just added.
4. Save the Engine

Click the Create button to save the Engine you just configured.

Deploy the “Don’t Miss Out on Free Shipping” Engine

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1. Deploy the Engine

Click Deploy in the message that appears after saving the Engine. Alternatively:

1. • Navigate to WooCommerce > Recommendations > Locations.
   • Search for and select the “Don’t Miss Out on Free Shipping” Engine.
   • Click the Deploy button.
2. Configure Display Settings
   • In the Title field, enter “Don’t Miss Out on Free Shipping”. This will be displayed above the recommended products.
   • In the Description field, enter “Free shipping on orders over $60. Need inspiration?” to communicate your store’s free shipping threshold.
   • Select a number of Product columns and Product rows for the product recommendations. Use the default settings to display a single row of 4 products.
3. Choose Location Select the Location where you’d like the recommendations to appear, for example Cart > After Cart Totals, or Checkout > Before Checkout Form.
4. Add Visibility ConditionsTo display the “Don’t Miss Out on Free Shipping” recommendations when the cart total is close to your store’s free shipping threshold, add two Visibility Conditions:
   • Go to the Visibility Conditions section.
   • Add a Cart Total condition.
   • Select >=.
   • Enter a cart total value. The recommendations will be displayed if the cart total is below this threshold. Here, we entered 45.
   • Add another Cart Total condition.
   • Select <.
   • In the last field, enter a value equal to your store’s free shipping threshold. Here, we entered 60.
   These Visibility Conditions ensure that the recommendations will be displayed if the cart total is between $45 and $60.

   

5. Finalize the Deployment Click Deploy to deploy this Engine to the specified Location.

Result

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Making Changes

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To edit the configuration of the “Don’t Miss Out on Free Shipping” Engine:

1. Navigate to WooCommerce > Recommendations > Engines.
2. Locate and Edit the “Don’t Miss Out on Free Shipping” Engine.
3. Update the Engine to save your changes.

To edit the Display Settings, Location, or Visibility Conditions of your recommendations:

1. Navigate to WooCommerce > Recommendations > Locations.
2. Go to the section where you deployed this Engine, in this case Cart or Checkout.
3. Click the Location tab where the Engine has been deployed, in this case After Cart Totals or Before Checkout Form.
4. Expand the Engine deployment and make changes as needed.
5. Save your changes.

If you have only deployed a few Engines on your site, you may find it easier to locate and edit the Engine deployment by navigating to WooCommerce > Recommendations > Locations > Overview.

Questions & Support

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