WooCommerce Google Analytics Pro vs Free

This comparison document takes a look how WooCommerce Google Analytics Pro ($79) compares to WooCommerce Google Analytics (free).

Google Analytics vs Pro Version

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General Info
 FreePro
Basic Site Tracking✔✔*
Universal Analytics✔✔
Enhanced eCommerce tracking✔✔

The Pro version of the plugin will track general site events and eCommerce events, so no other GA plugins are needed.

Settings
 FreePro
Can exclude Admins from tracking✔✔
Can exclude shop managers from tracking–✔
Use Enhanced Link Attribution–✔
Can anonymize IPs?✔✔
Can track user IDs?–✔
Can enable Google Optimize?–✔
Display Advertising support✔✔
Tracking Dimensions
 FreePro
Product viewed / clicked✔✔
Product add to cart✔✔
Product remove from cart✔✔
Cart quantity changed–✔
Cart page viewed–✔
Coupon added–✔
Coupon removed–✔
Checkout loaded✔✔
Provided Billing Email–✔
Selected Payment Method–✔
Checkout completed, goes to thank you page✔✔
Checkout completed, doesn’t go to thank you page–✔
Manually (admin) created order completed–✔
Customer sign in / out–✔
Customer viewed account–✔
Customer viewed order–✔
Customer registered–✔
Customer changed password–✔
Product review or comment left–✔
Order fully refunded*–✔
Order cancellation–✔
Customer email opened–✔

*Google Analytics does not allow for partial-refund tracking, so only fully refunded orders are included in refund tracking.

Have Questions?

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We’d be happy to help out with any pre-sales questions between these plugins. You can submit them here or via your WooCommerce account 🙂

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Use of your personal data
We and our partners process your personal data (such as browsing data, IP Addresses, cookie information, and other unique identifiers) based on your consent and/or our legitimate interest to optimize our website, marketing activities, and your user experience.