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How to sell gift card at less price

Smart Coupons provide a powerful, “all-in-one” solution for gift certificates, store credits, discount coupons, and vouchers extending the core functionality of WooCommerce coupons.

This doc article explains how you can sell store credit or gift cards at less price (discounted price).

This is one of the best tricks to encourage your customers to spend some money on your store. This trick works because the customer thinks that they’re getting high money value by spending less which ultimately ends up spending some money. And once they’ve purchased it, it means they’ve committed to buying something from your store.

This trick works really well when someone is buying a gift card for someone else. Because the customer wants to gift a $500 voucher for their friend but they are getting it at less than $500 let’s say $450. This increases the chance of spending on your store.

Selling gift card ↑ Back to top

There are 3 possible ways to sell a gift card:

  1. Gift card of any amount
  2. Gift card of a fixed amount
  3. Gift card of variable but a fixed amount

There are 2 parts for each of the above-mentioned ways:

  1. Setting up a coupon: It will be used as a reference for creating the gift card with predefined settings
  2. Setting up a product: This will be the product for which the customer will pay for and in return, they’ll receive the store credit or gift card

Any amount ↑ Back to top

Note: It’s not possible to sell “Any amount” store credit/gift certificate/gift cards at less price.

Fixed amount ↑ Back to top

Refer to How to sell gift cards of a fixed amount.

Variable but a fixed amount ↑ Back to top

Refer to How to sell gift cards of variable but a fixed amount.

Selling at less price – Configuration ↑ Back to top

  1. Go to WooCommerce > Settings > Smart Coupons
  2. Look for the setting “Sell store credit at less price?”. Enable it.
  3. Now open the product which you’ve set up using the above-mentioned methods:
    • Gift card of a fixed amount
    • Gift card of a fixed but a variable amount
  4. Set the amount of the gift card that will be issued as the regular price of the product
  5. Set the amount that the customer will pay to purchase the gift card as the sale price of the product
  6. Save the product.

Important: If you have any coupon in your store, which can be used to buy this store credit/gift certificate, make sure to set ‘Usage limit per user’ under ‘Usage Limits’ to 1. Otherwise, your customer will get real credit at a discounted rate for multiple times, It may result in an overall loss for your store.

Smart Coupons: less price


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