This comparison document takes a look how WooCommerce Google Analytics Pro ($79) compares to WooCommerce Google Analytics (free).
| General Info |
| |
Free |
Pro |
| Basic Site Tracking |
✔ |
✔* |
| Universal Analytics |
✔ |
✔ |
| Enhanced eCommerce tracking |
✔ |
✔ |
| Supports Checkout Behavior Analysis |
– |
✔ |
The Pro version of the plugin will track general site events and eCommerce events, so no other GA plugins are needed.
| Settings |
| |
Free |
Pro |
| Can exclude Admins from tracking |
✔ |
✔ |
| Can exclude shop managers from tracking |
– |
✔ |
| Use Enhanced Link Attribution |
– |
✔ |
| Can anonymize IPs? |
✔ |
✔ |
| Can track user IDs? |
– |
✔ |
| Can enable Google Optimize? |
– |
✔ |
| Display Advertising support |
✔ |
✔ |
| Tracking Dimensions |
| |
Free |
Pro |
| Product viewed / clicked |
✔ |
✔ |
| Product add to cart |
✔ |
✔ |
| Product remove from cart |
✔ |
✔ |
| Cart quantity changed |
– |
✔ |
| Cart page viewed |
– |
✔ |
| Coupon added |
– |
✔ |
| Coupon removed |
– |
✔ |
| Checkout loaded |
✔ |
✔ |
| Provided Billing Email |
– |
✔ |
| Selected Payment Method |
– |
✔ |
| Checkout completed, goes to thank you page |
✔ |
✔ |
| Checkout completed, doesn’t go to thank you page |
– |
✔ |
| Manually (admin) created order completed |
– |
✔ |
| Customer sign in / out |
– |
✔ |
| Customer viewed account |
– |
✔ |
| Customer viewed order |
– |
✔ |
| Customer registered |
– |
✔ |
| Customer changed password |
– |
✔ |
| Product review or comment left |
– |
✔ |
| Order fully refunded* |
– |
✔ |
| Order cancellation |
– |
✔ |
| Customer email opened |
– |
✔ |
*Google Analytics does not allow for partial refund tracking, so only fully refunded orders are included in refund tracking.
We’d be happy to help out with any pre-sales questions between these plugins. You can
submit them here or
via your WooCommerce account 🙂