RRP / MSRP Product Pricing

Overview

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The RRP / MSRP Product Pricing plugin allows WooCommerce store owners to display Recommended Retail Price (RRP) or Manufacturer’s Suggested Retail Price (MSRP) alongside product prices. This plugin provides flexible configuration options to help you showcase pricing information effectively.

Get the Plugin on WooCommerce.com

Usage

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Adding RRP/MSRP Pricing

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Setting up RRP/MSRP pricing is straightforward. When editing a product in WooCommerce, you’ll find an RRP/MSRP Price field where you can enter the recommended retail price for the product.

Plugin Settings

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Navigate to WooCommerce > Settings > RRP/MSRP Pricing to configure the plugin with comprehensive customization options.

Label Settings

Choose how you want to label the recommended price:

• RRP: Standard Recommended Retail Price label
• MSRP: Manufacturer’s Suggested Retail Price label
• RRP / MSRP: Combines both labels
• MSRP / RRP: Reverses the combined label order
• Recommended Retail Price: Full descriptive label
• Manufacturer’s Suggested Retail Price: Comprehensive descriptive label
• Custom Label: Create a completely unique label for your brand

Display Location

Control the precise positioning of the RRP/MSRP price:

Single Product Page Locations:

• Above Product Title: Displays before the product title
• Below Product Title: Shows immediately after the product title
• Above Price: Positions before the current product price
• Below Price: Places after the current product price
• Above Quantity: Displays before the quantity input field
• Below Quantity: Shows after the quantity input field

Shop/Archive Page Locations:

• Above Title: Appears before the product title
• Before Price: Positioned before the product price
• After Price: Displayed after the product price

Pricing Display Options

Configure when and how RRP/MSRP is displayed:

• Show Pricing:
  • Always: Display on all products
  • Never: Completely disable RRP/MSRP display
  • If Different: Show only when sale price differs from RRP
  • If Lower: Display only when sale price is lower than RRP
• Show Savings:
  • No savings display: Hide savings calculation
  • Percentage savings: Show percentage saved
  • Amount saved: Display monetary savings amount

Visibility Settings

Fine-tune the plugin’s display behavior:

• Show on sale products:
  • Yes: Display on products currently on sale
  • No: Hide RRP/MSRP for sale items
• Show on products with empty prices:
  • Yes: Allow display even without a current price
  • No: Require a current price to show RRP/MSRP

Design Customization

Seamlessly integrate RRP/MSRP into your store’s design:

• Background color: Set custom background
• Border style: Choose border appearance
• Border width: Control border thickness
• Border color: Select specific border color
• Border radius: Round label corners
• Padding: Add internal spacing
• Margin: Create external spacing
• Font size: Adjust text size
• Font weight: Control text boldness
• Font color: Choose text color

Use Cases and Benefits

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Transparency in Pricing

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RRP/MSRP pricing transforms how customers perceive product value. By showing the original recommended price, potential savings, and market value, you create a transparent shopping experience that builds trust and helps customers make informed purchasing decisions.

Retail and E-commerce Applications

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Different industries can leverage RRP/MSRP pricing in unique ways. Electronics retailers can highlight manufacturer suggested prices for tech products, fashion brands can showcase original retail pricing for designer clothing, and home goods stores can illustrate potential savings on large purchases.

In the world of health and beauty, professional or salon pricing can be compared against your offer. For specialty and luxury goods, RRP/MSRP provides context for premium pricing and demonstrates the value of exclusive products.

Marketing and Consumer Psychology

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Beyond mere numbers, RRP/MSRP pricing is a powerful marketing tool. It creates a perception of value, builds trust through transparency, and encourages purchases by clearly showing potential savings. Customers appreciate understanding the true worth of their potential purchase.