Wix Data Migrator

Wix Data Migrator helps you migrate Wix to WooCommerce directly from the WordPress admin. You can migrate Wix products, customers, orders, and reviews to WooCommerce without manually exporting and importing CSV files.

The migration runs in background batches using WP-Cron, allowing your Wix store to remain online while your data is transferred to WooCommerce.

Installation

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• Download Wix Data Migrator and keep the .zip file.
• In WordPress, go to Plugins → Add New → Upload Plugin.
• Upload the ZIP file, wait for the installation to finish, and activate the plugin.
• WooCommerce must already be installed and active.

After activation, go to WooCommerce → Settings → Wix Data Migrator.

The plugin includes seven tabs:

• Connect
• Rules
• Run
• Progress
• SEO
• Sync
• Tools

Requirements

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Before starting your Wix to WooCommerce migration, make sure your website meets the following requirements:

• WordPress 6.0 or higher
• WooCommerce 7.0 or higher
• PHP 7.4 or higher
• WP-Cron enabled, or an external cron configured to run wp-cron.php
• Wix Site ID
• Wix Account ID
• Wix API key with access to the data you want to migrate

Connect — Wix API Settings

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The Connect tab lets you connect your Wix store to WooCommerce using the Wix REST API.

Enter your Wix API credentials, save the connection, and test the connection before starting your migration.

Wix Site ID

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Enter your Wix Site ID.

Example:

hcd33e480-e42f-4830-a49b-d022a1bbaaxc

Wix Account ID

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Enter your Wix Account ID.

Wix API Key

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Enter your Wix API key.

The API key is encrypted at rest when OpenSSL is available and is not displayed again after it has been saved.

Leave the field blank when editing the connection to keep the existing API key.

API Key Permissions

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Choose the permissions available to your Wix API key:

• All permissions
• Products
• Orders
• Customers

For a complete Wix to WooCommerce migration, use an API key with all required permissions.

Catalog API Version

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Select the Wix Catalog API version:

• v3
• v1

Catalog API v3 is required for importing brands and detecting digital products whose type is DIGITAL.

Default Batch Size

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Set the number of items processed during each WP-Cron batch.

The supported range is 1–100 items per batch.

Import Completion Email

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Enable Send email when an import finishes if you want the shop manager to receive an email when a migration job is completed.

The notification email defaults to the WordPress administrator email when no custom email address is entered.

Test the Wix Connection

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Click Save connection, then click Test & fetch counts.

A successful connection test displays the number of products, customers, orders, and reviews available through the Wix API.

If WooCommerce Subscriptions is not active, the plugin displays a notice explaining that Wix subscription plans will be stored as product metadata instead of recurring WooCommerce subscriptions.

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Rules — Wix to WooCommerce Migration Settings

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The Rules tab lets you control what data is migrated from Wix to WooCommerce.

The Rules tab contains four sections:

• Products
• Customers
• Orders
• Reviews

Save each section before starting an import.

You can import all available records or disable the Import all option to apply specific filters.

Product Migration Settings

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Use the Products section to migrate Wix products to WooCommerce.

Import All Wix Products

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Import the complete Wix product catalog.

The Max products setting can still be used to limit the number of products imported.

Update Existing Products

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Match existing WooCommerce products using their Wix product ID and update the corresponding WooCommerce product.

Import Wix Subscription Plans

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If WooCommerce Subscriptions is active, Wix subscription plans can be mapped to WooCommerce Subscription products.

If WooCommerce Subscriptions is not active, the subscription plan information is stored as product metadata.

Billing contracts and payment tokens are not transferred.

Filter Products by Title

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Enter a title to import Wix products whose titles match the specified text.

Maximum Products

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Set the maximum number of Wix products to import.

Use 0 or leave the field empty for no limit.

Category IDs

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Enter comma-separated Wix category IDs to migrate products belonging to specific categories.

After Product ID

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Enter a Wix product ID to start the migration after that product.

Published After / Published Before

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Use date filters to migrate products published within a specific date range.

Product Status

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Choose the status for newly imported WooCommerce products:

• Published
• Draft
• Same as Wix

Product Data Imported

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Wix Data Migrator can transfer supported product information including:

• Product details
• Product images
• Stock
• Categories
• Variations
• Brands when supported by Catalog API v3
• Yoast SEO title and meta description when available
• Digital files

Digital files are stored in WooCommerce’s protected woocommerce_uploads folder with a random filename suffix.

When the same Wix file is imported again, the existing download ID is reused so previously granted customer access is preserved.

Customer Migration Settings

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Use the Customers section to migrate Wix contacts to WooCommerce customer accounts.

Import All Wix Contacts as Customers

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Import available Wix contacts as WooCommerce customers.

Update Existing Customers

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Existing WordPress users can be matched by email address.

Only WordPress users whose sole role is customer are updated.

The existing WordPress login email address is never changed.

This prevents a Wix contact from accidentally modifying an administrator account.

Created After

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Import Wix contacts created after the selected date.

Maximum Customers

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Set the maximum number of customers to import.

Specific Contact IDs

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Enter comma-separated Wix contact IDs to import specific contacts.

Specific Emails

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Enter comma-separated email addresses to import specific Wix contacts.

Customer Address Migration

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Billing and shipping addresses are imported into WooCommerce.

Full country names are converted to ISO country codes.

For example:

United States → US

Region values such as:

US-IL

are stored as:

IL

Order Migration Settings

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Use the Orders section to migrate Wix order history to WooCommerce.

Import All Wix Orders

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Import all available Wix orders.

Update Existing Orders

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Match existing WooCommerce orders using the Wix order ID and update the corresponding order.

After Wix Order Number

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Import orders after a specified Wix order number.

Maximum Orders

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Set the maximum number of Wix orders to migrate.

Created After / Created Before

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Use date filters to migrate orders created within a specific date range.

Wix Order Status Mapping

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Map Wix payment statuses to WooCommerce order statuses.

Supported Wix payment statuses include:

• PAID
• NOT_PAID
• UNPAID
• PARTIALLY_REFUNDED
• FULLY_REFUNDED

Each status can be mapped to:

• Pending payment
• Processing
• On hold
• Completed
• Cancelled
• Refunded
• Failed

Wix Order Number

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A Wix Order No column is added to the WooCommerce orders screen.

This works with both the classic WooCommerce order storage system and High-Performance Order Storage (HPOS).

Historical Wix orders do not reduce current WooCommerce stock and do not send customer emails.

Review Migration Settings

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Use the Reviews section to migrate Wix product reviews to WooCommerce.

Reviews can be imported from the Wix Reviews API or from a CSV file.

Review Source

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Choose one of the following sources:

• Wix Reviews API
• CSV upload

CSV imports support Yotpo, Judge.me, and generic review headers.

Auto-Approve Imported Reviews

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Enable this option to automatically approve reviews that Wix marks as approved.

Reviews with the status IN_MODERATION remain unapproved.

Rejected Wix reviews are skipped.

Import Review Photos

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Enable this option to import available review photos.

Include Unpublished / Private Reviews

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Enable this option to include unpublished or private reviews.

This requires the Manage Reviews permission on the Wix API key.

Minimum Rating

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Set a minimum review rating from 1 to 5.

Reviews below the selected rating are skipped.

Match Product By

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Choose how imported reviews are matched to WooCommerce products:

• Wix product ID
• SKU
• Slug

Upload Reviews CSV

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CSV uploads must use the .csv file format.

Expected headers:

product_id, sku, rating, title, body, author, email, created_at, review_id, photo_url

The uploaded CSV file is stored outside the public uploads folder and deleted after the review import finishes.

Review bodies and store replies are sanitized before they are saved as WooCommerce comments.

Run — Start Wix to WooCommerce Migration

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The Run tab lets you start a complete migration or migrate individual types of Wix data.

Start Full Migration

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Start full migration processes the following entities in sequence:

1. Products
2. Orders
3. Customers
4. Reviews

The migration uses the rules saved in the Rules tab.

Import by Entity

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You can migrate individual data types without running a complete Wix to WooCommerce migration.

Available entities include:

• Products
• Customers
• Orders
• Reviews

The Available column displays counts from the last successful Wix API connection test.

Background Migration

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Migration jobs run in WP-Cron batches.

Keep your WordPress website reachable and make sure WP-Cron is running so background migration jobs can continue processing.

Progress — Monitor Migration Status

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The Progress tab lets you monitor Wix to WooCommerce migration jobs.

For each entity, you can view:

• Current status
• Imported records
• Total records
• Latest migration message

Supported status values include:

• Idle
• Running
• Done
• Cancelled
• Failed

Cancel Migration

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Click Cancel all to stop all currently running migration jobs.

SEO — Wix SEO Migration and 301 Redirects

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Moving from Wix to WooCommerce can change your product and category URLs.

Wix Data Migrator records supported Wix storefront paths during product and category migration and maps them to the corresponding WooCommerce permalinks.

This allows you to create 301 redirects from Wix URLs to WooCommerce URLs after migration.

Regenerate Redirects

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Use Regenerate from imported data to rebuild redirect rules using stored Wix path metadata.

Export Redirects

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Redirect mappings can be exported as CSV for use with:

• Redirection
• Yoast SEO
• Rank Math

Manage Redirects

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You can enable or disable individual redirect rules from the SEO table.

Front-end redirects skip:

• Cart
• Checkout
• Account

This prevents migration redirects from interfering with WooCommerce customer and checkout pages.

Sync — Wix to WooCommerce Live Sync

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Live Sync lets you continue updating WooCommerce after the initial Wix migration.

This can be useful when your Wix store remains active during the transition to WooCommerce.

Enable Live Sync

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Enable live synchronization from the Sync tab.

Poll Wix Every 5 Minutes

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Polling is the recommended synchronization method.

The plugin checks Wix every five minutes for supported changes to:

• Products
• Orders
• Contacts

Polling uses your Wix API key and does not require a Wix App.

Webhook Endpoint

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The webhook endpoint is:

POST /wp-json/wdm/v1/webhook

Copy this endpoint into your Wix App or supported external relay.

Wix cannot register webhooks using API keys alone.

Shared Secret

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A shared secret can be used to authenticate webhook requests.

The secret must be sent using:

X-WDM-Secret

Query-string and JSON-body secrets are ignored.

Wix App JWT Public Key

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You can authenticate Wix webhook requests using a Wix App JWT public key.

JWT requirements:

• RS256 signature verification
• Valid exp claim
• Valid signature

The webhook topic and ID are taken from the verified JWT payload rather than an unsigned request body.

Supported Sync Topics

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Supported synchronization topics include:

• Product updated
• Product deleted
• Order created
• Order updated
• Customer updated
• Review created

Webhook Authentication

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If Live Sync is enabled but neither a shared secret nor a Wix App JWT public key is configured, webhook requests are rejected with a 401 response.

Tools — Migration Utilities

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The Tools tab provides utilities for troubleshooting and recovering migration jobs.

Reset All Jobs

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Clear the current migration job state so you can start the migration again.

Clear Mapping Caches

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Clear category, brand, and related Wix-to-WooCommerce ID mapping caches.

Clear Logs

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Remove existing migration logs.

Manual Recovery Batch

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Run a single migration batch for an entity using a custom offset or cursor and limit.

This can be useful when a migration job has stalled and requires manual recovery.

Logs

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Migration logs can be filtered by:

• Error
• Warning
• Info

WP-Cron and Server Checks

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The Tools tab warns when:

• DISABLE_WP_CRON is enabled
• allow_url_fopen is disabled

Image and file downloads may fail when allow_url_fopen is unavailable unless cURL is available and working.

Wix to WooCommerce Migration Notes and Limitations

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WooCommerce Cart and Checkout

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Wix Data Migrator does not modify the WooCommerce cart or checkout process.

The plugin declares compatibility with:

• WooCommerce Cart and Checkout Blocks
• High-Performance Order Storage (HPOS)

Wix Subscription Migration

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Wix subscription plans can be mapped to WooCommerce Subscription products when WooCommerce Subscriptions is active.

Active billing contracts and payment tokens cannot be transferred.

Customers must create new subscriptions or configure new billing arrangements on WooCommerce.

Historical Order Migration

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Historical Wix orders do not reduce current WooCommerce inventory or trigger customer emails.

This prevents importing historical order data from incorrectly changing the current stock level.

WP-Cron Requirement

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Background migration and Live Sync polling depend on WP-Cron.

If WP-Cron is disabled or not running correctly, migration and synchronization jobs may stop progressing.

Plugin Uninstallation

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Uninstalling the plugin removes:

• Plugin options
• Redirect tables
• Webhook transients
• Private CSV import files

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FAQs

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