Quick Decision Guide
📦 Pre-packaged deal → Product Bundles
🛠️ Customer builds their own product → Composite Products
✏️ Add extras/customizations to a product → Product Add-Ons
💡 Automatically show related products → Product Recommendations
Comparison table
↑ Back to top| Feature | Product Bundles | Composite Products | Product Add-Ons | Product Recommendations |
| Customers choose what’s included | ~ From a list you set | ✅ An option at each step | ❌ | ❌ |
| Customers add custom text or files | ❌ | ❌ | ✅ Text, choices, uploads, dates | ❌ |
| Sold as a single package | ✅ | ✅ | ~ One product, with paid options | ❌ Separate items to add |
| Each item keeps its own stock count | ✅ | ✅ | ❌ Add-ons aren’t stocked items | n/a Your products are unchanged |
| Discounts for buying more | ✅ Bulk quantity discounts | ~ Per-component discount | ❌ | ❌ |
| Shows up beyond the product page | ❌ | ❌ | ❌ | ✅ Cart, checkout, category pages, and more |
Feature details reviewed July 2026 against WooCommerce product documentation.
When to pick each one
Product Bundles — $79/year
↑ Back to topPick it if: you know what goes in the box. Fixed kits, discounted sets, starter packs, assembled goods, or a build-your-own box where you set the menu and the min/max item counts.
Examples: a coffee starter kit, a 6-bottle mixed case, a camera body sold with a lens and a bag.
Skip it if: shoppers need to configure the product step by step with choices that depend on each other. That’s Composite Products.
Composite Products — $149/year
↑ Back to topPick it if: the shopper builds the product and each component is a real, inventory-tracked item. Supports conditional logic, so selecting one component can hide or reveal others.
Examples: a custom PC, a build-your-own skateboard, a made-to-order furniture set.
Skip it if: the contents are static. Bundles is simpler and cheaper for that job.
Product Add-Ons — $79/year
↑ Back to topPick it if: you need input from the shopper, not extra products. Text fields, dropdowns, image choices, file uploads, date pickers, checkboxes, and customer-defined price fields, priced as flat fees, percentages, or by quantity.
Examples: engraving text, a monogram, gift wrap, a rush fee, an uploaded logo for print.
Skip it if: the option is a real product you stock and count. Add-ons have no SKU and aren’t tracked as inventory.
Product Recommendations — $99/year
↑ Back to topPick it if: your products are fine as they are and you want to raise AOV by showing the right thing at the right moment. Rule-based engine with filters, amplifiers, and visibility conditions across 20+ placements.
Examples: frequently bought together on the product page, complete-the-look on category pages, an on-sale nudge at checkout.
Skip it if: you want the extra items sold as one purchasable package. That’s Bundles.
How they work together
↑ Back to top- Bundles + Recommendations — Recommendations automatically surfaces bundles that contain the product a shopper is viewing.
- Composite + Bundles — a bundle can sit inside a composite as a component.
- Add-Ons + Bookings or Subscriptions — collect personalization on an appointment or a recurring order.
Common questions (FAQ)
Which one allows my customers to see “frequently bought together”?
- Both but in different ways. Product Recommendations generates frequently-bought-together suggestions automatically from order data and shows them as separate items a shopper can add. Product Bundles turns a frequently-bought-together set into a single purchasable package, usually at a discount. Use Recommendations to discover the pattern, Bundles to package it.
Which one lets customers build their own box?
- Both, at different levels of control. Product Bundles for a pick-and-mix from a list you set, with min/max limits. Composite Products when each slot has its own set of options and the choices interact.