How to Create Affiliate Banners and Creatives

Banners give your affiliates ready-made ad creatives for your products. In Affiliate and Referral Program for WooCommerce, an affiliate picks one of your products on their dashboard, styles a banner for it and copies the embed code — the banner’s button already carries their referral link. This guide covers building, styling and placing a product banner. Part of the Affiliate and Referral for WooCommerce documentation.

Build a product banner

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  1. On their dashboard, the affiliate opens Banner > Create Banner.
  2. They type a product name into Search Products, optionally choose a category, and search.
  3. On the product they want, they click Create banner. The Product Banner dialog opens with a preview: the product image, name, price and a Buy Now button.
  4. Under Set banner Style from here, they adjust the look, then click copy HTML.
  5. They paste the code into their website or blog where the banner should appear.
The Product Banner dialog with a product selected, color pickers and a live preview
The product banner builder

Style options

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  • Banner Title color, Banner Background color and Banner Price color – color pickers for the product name, the card and the price.
  • Show Price – shows or hides the price; on by default.
  • Border Color – despite its name, a checkbox that adds a thin border around the banner.

The preview updates as the affiliate changes each option, so what they copy is what they see.

How banner clicks are credited

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The banner’s Buy Now button links to the product page with the affiliate’s referral link, so a click tracks exactly like a click on any of their links and credits the sale in the usual way. There is no separate counter per banner: judge a banner’s pull from the affiliate’s traffic and referrals. See How Referral Tracking and Attribution Work.

For a plain text link to the same product instead of a banner, the Get link button beside Create banner gives it straight away; see How to Create and Share Referral Links.

FAQ

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Do I need to design artwork for each product?

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No. The banner uses the product’s own image, name and price from your catalog, so every product is ready for a banner as soon as it is published.

Where does a product banner link to?

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To that product’s page, with the affiliate’s referral code attached. To send visitors to another page, such as a category or a sale page, affiliates use Generate Link instead.

Does a banner update when I change the product’s price?

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No. The copied code is a snapshot of the banner at the moment it was copied. After a price or image change, affiliates should create the banner again and replace the code on their site. More questions are answered in the Affiliate and Referral Program: FAQ.

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