Affiliate and Referral Program for WooCommerce

Affiliate and Referral Program for WooCommerce runs three growth programs from one plugin: a complete affiliate program, a customer refer-a-friend program, and multi-level marketing with Binary, Forced Matrix and Unilevel plans. Set your commission rules once, hand partners their links, coupons and QR codes, and pay everyone from the same dashboard.

It is a WordPress affiliate plugin built specifically for WooCommerce. Commissions are calculated from real WooCommerce orders, affiliate coupons are standard WooCommerce coupons, and every record your program creates stays in your own database. If your storefront runs on WooCommerce, this is the affiliate plugin for WordPress that was written for exactly that stack.

Affiliate and Referral Program for WooCommerce is an all-in-one WooCommerce affiliate plugin that combines affiliate management, customer referrals, MLM commission networks, coupon attribution, and PayPal, Stripe and Paystack payouts inside your WordPress dashboard.

Excellence verified on the WooCommerce Marketplace, tested against current WordPress and WooCommerce releases, and shipped with nine translations.

Three programs in one plugin

Most stores end up buying two or three products to cover what this one does:

• Affiliate program — recruit creators, publishers and partners, set their rates individually or in groups, and track every order they send.
• Customer referral program — a separate Refer & Earn system for everyday shoppers, with its own rewards, its own wallet and its own tab in My Account. Affiliates never see it; customers never see affiliate tools.
• MLM networks — Binary, Forced Matrix, Unilevel or Unlimited structures with per-level commission rates and a genealogy tree.

Assembling the same stack from separate products runs $300 or more a year. This is one $79 plugin.

Launch your affiliate program in three steps

1. Install and activate. The plugin creates your affiliate dashboard page and sensible defaults on activation.
2. Set your rules. A single global rate is enough to go live; product, category and per-affiliate rules can come whenever you need them.
3. Invite partners. Affiliates register, pick up their links and coupons, and every tracked order lands in your approval queue.

Every module is a switch. Referrals, MLM, bonuses, QR codes — enable them when you need them, ignore them when you don’t.

A commission engine you can verify

Commission rules layer, and the first match wins — each rule a percentage, a fixed amount, or both:

• Per-affiliate rates, optionally narrowed by product tag
• Per-affiliate category rates and date-windowed category promotions
• Per-product and per-category rates, then your global default
• Calculated per line item, on the amount the customer actually paid after discounts — a coupon-discounted order never over-pays its affiliate
• Monthly caps per affiliate — the engine clamps the last commission to fit rather than silently dropping it
• Lifetime commissions for referred customers with accounts, and recurring commissions on WooCommerce Subscriptions renewals

That sounds abstract until you use it: give Rosa 12% on everything, run 20% on Hoodies for one promotional week, keep gift cards at zero, and leave the rest of the store at 5%. The engine picks the right rule for every line item in the order.

Commission behavior — including rule precedence, monthly caps and refund handling — is covered by 103 automated integration tests run against real WooCommerce orders. Few WooCommerce affiliate plugins publish how their commission math behaves; this one is tested in public.

Built-in customer referral program (Refer & Earn)

Most plugins bolt customer referrals onto the affiliate system. Here the customer referral program is a separate module with its own settings, so the two audiences never blur:

• A floating Refer & Earn button — or a shortcode, if you prefer placement control — invites shoppers to share their link
• Their friend gets a percentage or fixed discount at checkout, your call
• The referrer earns store credit in their My Account tab and converts it into coupons they spend in your store
• Referrals auto-approve on completed or processing orders, or wait for your review

Two-way rewards work on the affiliate side too: enable them, and a customer who buys through an affiliate link gets an instant discount at checkout while the affiliate still earns full commission on the order — both sides of the referral leave happy.

The separation is enforced in the code, not just the copy: registered affiliates never see the customer widget, customers never see affiliate tooling, and the two wallets never mix.

Affiliate coupons that track without clicks

Assign any WooCommerce coupon to an affiliate and every order that redeems it credits them — no referral link, no click, no cookie required:

• Instagram bios, podcast reads and printed cards become trackable channels
• When a link and a coupon disagree, the coupon’s owner wins attribution
• Affiliates convert their own wallet balance into store coupons, turning commission liabilities into repeat orders

An affiliate dashboard your partners will actually use

Affiliates get a frontend dashboard — on its own page or inside My Account — with everything they need to promote and get paid:

• Earnings cards and charts, a commission table showing exactly what each product and category pays, and a referral log with CSV or PDF export
• A link generator for any page on your store, downloadable QR codes, and one-click sharing to X, Facebook, WhatsApp and email
• A banner library you stock in ten standard sizes, plus ready-made product creatives
• Per-link statistics — hits and purchases for every link they generate — and a product feed download for the categories they promote
• An in-dashboard notification center where your announcements land with an unread badge

Your controls: dashboard colors, cover image, tab labels, four registration form templates with custom fields, and a custom CSS box when you want it pixel-perfect.

Multi-level marketing with Binary, Forced Matrix and Unilevel plans

Pick a plan type — Binary, Forced Matrix, Unilevel or Unlimited — then set how many direct recruits each position holds and how deep commissions flow:

• Every level gets its own percentage or fixed rate, calculated on product price or on the direct earner’s commission
• Unilevel-style chains work out of the box
• Enrollment is automatic: recruits join the network under their sponsor, subject to the width your plan allows
• Re-parent members from the admin when a team restructures, and decide whether MLM earnings count toward monthly caps
• Genealogy tree in wp-admin and in every affiliate’s dashboard, plus a downline sales CSV export

Setup is documented step by step in the plugin documentation. Built for stores and direct-selling teams that run structured networks — the plugin manages structure and commissions; what you promise recruits is your business, and it should be realistic.

Ranks, levels and six ways to reward performance

Ranks promote affiliates by criteria you define — signups sponsored, organization size, or reaching a named rank — and can pay a bonus on promotion. Levels raise an affiliate’s base rate automatically as their referrals or sales grow: a typical ladder starts new partners at 5%, moves them to 8% after ten referrals, and reaches 12% past $5,000 in tracked sales — with no spreadsheet.

Six bonus types ship ready to switch on:

• Signup bonuses and performance milestones
• Sharing bonuses with daily, weekly or monthly limits
• Rank bonuses paid on promotion
• Pay-per-click bonuses de-duplicated by IP
• Lead bonuses for Contact Form 7 submissions

You can pay for traffic and leads, not just orders.

Payouts and wallets, without extra plugins

Automated payouts run through the PayPal Payouts API: select every approved balance and pay all of them in one action, in live or sandbox mode. Stripe payouts are provided through our free Stripe add-on, because the WooCommerce Marketplace does not allow bundling the required SDK in the main package. Paystack and direct bank transfer round out the options.

• A real wallet sits between earning and payout — you control minimum and maximum withdrawal amounts and an optional withdrawal fee
• Affiliates can convert credit into store coupons instead — with partial-value carry-over, a $50 coupon used on a $20 cart keeps its remaining $30
• Earnings become store revenue instead of leaving
• No additional paid plugins are required for wallets, payouts or coupons

Tracking and program protection

Three attribution paths cover how partners actually promote: referral links (deep-linked to any page), assigned coupons, and an affiliate code field on the block checkout.

• The referral cookie window is yours to set — 30 days by default — and lifetime attribution can tie a referred customer to their affiliate permanently
• Every tracked visit is logged with device, platform, browser and IP, de-duplicated hourly — attribution you can audit rather than take on faith
• Optional self-referral restriction, and coupon ownership enforcement that removes another affiliate’s coupon from the cart automatically
• Per-IP click-bonus de-duplication and manual approval workflows
• Automatic rejection of pending commissions when an order is refunded

When a dispute comes — and in affiliate programs, one always does — you can open the visit log and settle it with data.

Reports for you, reports for your affiliates

Both sides of the program see what is working:

• Your side: total and per-status commissions, earnings broken out by type — direct, MLM, signup, performance — click-to-purchase conversion, device mix and day-wise tables
• A last-five-referrals feed and a top-affiliates board, so you always know who is carrying the program
• Their side: personal charts, per-link hits and purchases, and commission status at a glance
• Everything relevant exports to CSV, and referral tables to PDF

Compatible with the WooCommerce you run today

• High-Performance Order Storage (HPOS) declared and tested
• Commission tracking on both classic and block checkout, with an affiliate code field on block checkout
• Recurring commissions on WooCommerce Subscriptions renewals
• Nine shipped translations — German, Spanish, French, Italian, Dutch, Portuguese (Brazil), Russian, Indonesian and Chinese — plus a POT file for the rest
• Excellence verified, and tested against current WordPress and WooCommerce releases

Who runs their programs on it

• D2C brands replacing a $99-a-month SaaS with links, coupons and influencer codes they own.
• Direct-selling and network teams that need real plan structures, genealogy and per-level rates.
• Course creators and digital sellers recruiting the people their audience already trusts.
• Subscription boxes paying partners on renewals, not just first orders.

Switching from another affiliate plugin?

Most stores switch in an afternoon — honestly, without a one-click importer, because you rarely need one:

• Your WooCommerce customers, orders and coupons stay exactly where they are — commissions are calculated from the orders your store already takes
• Commission rules take minutes to recreate: set a global rate to go live, then layer product, category and per-affiliate rules
• Affiliates keep their existing customer accounts — enable them as affiliates from the admin, or let them pick up their links from your new registration page
• Most stores cover the $100+ yearly saving before lunch

How it compares

Start your affiliate and referral program today

One plugin, three programs, and commission math you can verify — the affiliate plugin for WooCommerce that covers partners, customers and networks alike. Try the live demo, read the documentation, and launch with a 30-day money-back guarantee behind you.