How to limit a percentage discount coupon (70% off up to $50)

Smart Coupons provide a powerful, “all-in-one” solution for gift cards, store credits, discount coupons, and vouchers extending the core functionality of WooCommerce coupons.

This documentation explains how you can set a maximum discount limit for a percentage discount coupon.

You might offer a 70% discount to attract more customers, but this could result in an overall loss. By setting a maximum discount limit, you control the maximum amount a customer can save.

Consider you are running a flat 70% off on your store but you limit the maximum discount to $50. If a customer purchases a product worth $100, they would typically expect a 70% discount, reducing the price to $30. However, with a maximum discount limit of $50, the customer will get the product for $50 instead of $30.

This approach ensures you can afford the discount while still providing a compelling offer to attract customers.

1. Go to your WordPress admin panel. Under Marketing > Coupons, click on Add coupon. You can also modify your existing ‘Percentage discount’ coupon.
2. Under ‘Discount type’, select the ‘Percentage discount’ coupon from the dropdown.
3. Enter the % discount you would like to offer under the ‘Coupon amount’ field, say 70. No need to enter percentage sign (%) in the discount amount field.
4. Now, under ‘Max discount’, enter the discount amount you would like to restrict the coupon to, say 50. No need to add a currency sign in the Max discount field.
5. Set other restrictions and limits as per your requirements.
6. Publish or Update the coupon.

That’s it.

Under Marketing > Coupons > General tab, if you have enabled the ‘Show on cart, checkout and My Account’ option, the coupon will display the maximum discount limit.