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Reward repeat customers with a personalized coupon

Use case

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Trigger an email to reward customers who spent over a certain amount/or made a certain number of orders on your store and offer them a personalized coupon.


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  • A coupon – before we can construct the workflow, you will need to create a discount to offer your customers. You can create personalized coupons for each of your customers by following the personalized coupons guide.

Workflow setup

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  1. Create a new workflow.
  2. Select the Order Completed trigger.
  3. Select the Order Total > X or Customer - Total Spent rules – depending on whether “who spent over a certain amount” is related to order or customer in general.
  4. We would recommend limiting how often this will run for the customer. Particularly if using the Customer - Total Spent rule since once the threshold is reached the workflow will run every time the customer places an order. Two additional rules can be a good option to include: Workflow - Run Count For Customer or Workflow - Last Run Date For Customer.
  5. Click Add Action and select Send Email and include the variable {{ customer.email }} as the email address.
  6. Populate the required fields.
  7. Craft the content of the email. Include the personalized coupon by including the {{ customer.generate_coupon }} variable.
  8. Click the Preview link to preview your email to ensure it is correct.


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