Bring customers back to your store by promoting your new products and include a coupon

Use AutomateWoo’s Customer Win Back trigger to email customers who have not placed a paid order within a period you define. The workflow can promote your newest products and generate a personalized coupon for each recipient.

Before you begin

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• Review your AutomateWoo marketing opt-in and unsubscribe settings. Keep this marketing workflow non-transactional so eligible recipients receive an unsubscribe link.
• Create a private template coupon under Marketing > Coupons. Set its discount type, amount, and any usage restrictions. AutomateWoo clones this template when the workflow runs.
• Confirm the products you want to promote are published and have current images, prices, and inventory.

Create the workflow from the preset

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1. Go to AutomateWoo > Workflows and select Browse presets.
2. Find Win back: Promote recent products (with coupon) and select Create workflow. AutomateWoo creates a disabled draft for you to review.
3. Give the workflow a descriptive name.
4. Under Trigger, review the Customer Win Back settings:

• Minimum days since purchase is how long AutomateWoo waits after the customer’s last paid order.
• Maximum days since purchase limits how old the customer’s last paid order can be. When left empty, AutomateWoo uses three days more than the minimum.
• Time of day controls when the daily background check runs.
• Enable repeats sends the workflow again at the minimum-day interval until the customer purchases or reaches the maximum. Leave it off for a one-time win-back email.

Customize the email

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Edit the preset’s Send Email action. Replace the placeholder discount and coupon template name with your offer and the code of the template coupon you created. Keep the existing coupon and recent-products variables in the email content. The personalized coupons guide explains how to configure coupon expiry and usage limits.

The preset adds a one-hour delay after the daily customer check. Review the workflow timing before activating it. When WooCommerce Subscriptions is active, registered customers with an active subscription are excluded from the Customer Win Back trigger.

Preview, test, and activate

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1. Select Preview on the email action and choose suitable preview data. Preview mode displays a mock coupon code; it does not create a usable coupon.
2. Use Send Test from the preview to generate a real test coupon. Confirm the discount, expiry, usage limit, product display, links, and unsubscribe footer.
3. Review the trigger window and whether repeats are appropriate for your campaign. Avoid sending customers the same promotion too often.
4. Change the workflow status from Disabled to Active, then save it. After the first scheduled check, use AutomateWoo > Queue and AutomateWoo > Logs to confirm the expected customers and email results.