Encourage a repeat purchase from existing customers with complementary products/services – include a coupon

Use case

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Trigger an email to encourage a repeat purchase from existing customer by showing them complementary products/services depending on what they’ve purchased – include a personalized coupon in the email.

Prerequisites

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• You have already set up Related Products, Up-Sells and Cross-Sells in WooCommerce.
• A coupon – before we can construct the workflow, you will need to create a discount to offer your customers. You can create personalized coupons for each of your customers by following the personalized coupons guide.

Workflow setup

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1. Create a new workflow.
2. Select the Order Completed trigger.
3. Select the Customer - 2nd last paid order date rule then use 30 days to target repeat customers who have made 2 purchases in the last 30 days.
4. Click Add Action and select Send Email and include the variable {{ customer.email }} as the email address.
5. Populate the required fields.
6. Craft the content of the email. Include the cross sell items by including the {{ order.cross_sells }} or {{ order.related_products }} variables and the include the personalized coupon by including the {{ customer.generate_coupon }} variable.
7. Click the Preview link to preview your email to ensure it is correct.

Example

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