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  3. Getting Started

Getting Started

AutomateWoo is a marketing automation plugin which integrates directly with your WooCommerce store. Using automated marketing campaigns and a unique set of tools, AutomateWoo streamlines the managing of your store while saving you time and effort! With so many online stores to choose from, it can be difficult to distinguish yourself from the crowd and maintain customer loyalty. AutomateWoo is here to help!

Note: If you want to save time in configuring the plugin on your website, our trusted partner, Codeable, can help. Check out their offer to configure one or more plugins on your site.


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The key component of AutomateWoo is Workflows. Workflows are the format in which your automated tasks and marketing campaigns are designed.

AutomateWoo Workflows

A workflow is made up of different combinations of Triggers, Actions and Rules. Once activated, AutomateWoo will do all the hard work for you in the background.


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When you first create a workflow, you can choose a trigger to determine the circumstance in which the workflow will run. This could be anything from an abandoned cart to when an order has been placed in your store. After you select a trigger, the compatible rules, actions and variables will be displayed, so you can continue creating your marketing campaign with ease.

AutomateWoo Triggers


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Once a trigger has been selected, you can use an action to determine the response which happens afterwards. For example, you could pair the trigger Abandon Cart with the action Send Email. When a cart has been abandoned in your store, the response will be an email that is sent to increase your chances of recapturing that customer.

AutomateWoo Actions


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You can make a workflow more specific using Rules. These restrict workflows so that they only trigger in certain situations,   giving you a high degree of flexibility in your marketing campaigns. Each rule comes with its own comparison statements such as is, matches any of, is less than and is greater than which you can pair with a value. For example, you can pair the rule Order Total with the comparison statement is greater than and include the value 100. This means your workflow will only trigger for orders which have a total value over 100.

AutomateWoo Rules


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AutomateWoo also provides you with over 80 variables to choose from. These can appear daunting at first, but are key tools to creating your own personalized marketing campaigns. Variables act as cheat codes – letting you add dynamic content at the click of a button. Here’s an example of a variable which displays all the items in a customer’s order.

AutomateWoo Variables


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Using AutomateWoo, you can schedule workflows to run at any time you want. Whether immediately, after a set time. or even at a particular hour or day of the week. This allows you to target your customers when they are most receptive to your marketing content!

AutomateWoo Timing

Marketing opt-in and unsubscribes

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AutomateWoo adds an unsubscribe link to the footer of every non-transactional workflow but you must choose whether to use opt-in or opt-out mode for your workflows. Opt-in means customers must opt-in before email or SMS is sent to them. Opt-out means email and SMS will be sent automatically until the customer chooses to opt-out. When in opt-in mode, customers can opt-in on the checkout page, account registration page, in the account area or the AutomateWoo signup page. You can manage these options on the AutomateWoo settings page. You can also import opted-in customers via the AutomateWoo admin tools.

You can exclude workflows from requiring opt-in if they are transactional.

AutomateWoo Transactional

How to Create a Simple Follow-up Email

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Ready to get started? Here’s a quick example of a workflow you might use….

1. Choose a Trigger

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Imagine a customer cancelled their order, and you want to encourage them to come back. Choose the trigger Order Cancelled.

Choose a Trigger

2. Choose an Action

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To send a follow-up email, choose the action Send Email. Now add an email address, title and your email content. In addition, you can personalize the content of your follow-up email by using a variable such as {{ customer.first_name }}.

Choose an Action

3.  Choose your Timing

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You can set your workflow to run at virtually any time using the timing options we’ve described above. For this example, you could set the delay to 30 minutes after the order has been cancelled.

AutomateWoo Timing

4. Add a Rule (Optional)

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Add Rules

If you’re feeling confident, you can begin to experiment with rules. For example, by choosing the option Order is Customer’s First, you can tailor your workflow so it only targets first-time customers.

Well Done! You’ve just taken your first steps toward growing your WooCommerce Store!

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