LinkedIn

1. Open the LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/
2. In the left sidebar, click on Analyze > Insight Tag. Then click on I will use a tag manager. Then copy the partner ID.

3. Paste the partner ID into the Linkedin partner ID field in the Pixel Manager.
4. Click on Save.

Event Setup

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We’ll show how to set up the Purchase event. The same steps apply to all other events.

1. Open the LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/
2. In the left sidebar, click on Analyze > Conversion tracking. Then click on Create Conversion.

3. Fill out the form:

• Name: Purchase
• Define the key conversion behavior you want to track: Purchase

Then click on Next step.

4. Click again on Next step.

5. Click on Event-specific. Copy the conversion_id. Click Create.

6. Paste it into the Pixel Manager into the Purchase event ID field.

7. Click on Save.
8. Repeat the same steps for all other events.

Supported Events

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Here’s a list of supported events.