Available from version
1.31.0, only for users of the premium version
- Open the Reddit Ads Manager: https://ads.reddit.com/
- Browse to the top left menu dropdown > Assets > Event Manager
- Copy the Pixel ID
- Paste the pixel ID into the Pixel Manager and click Save
Advanced Matching is an optional addition to your Reddit tag that matches conversion data with the person responsible for the conversion. Advanced Matching sends hashed emails to Reddit to match site events. Advanced Matching also lets you track cross-device checkouts, which cannot be done otherwise. As a result, you can see conversions reported in Ads Manager more accurately.
You can get the Reddit Pixel Helper from the Chrome web store: Reddit Pixel Helper
It will help you to verify that the pixel fires correctly.