Outbrain

Setup instruction

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Basic setup

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1. Open your Outbrain account page: https://my.outbrain.com/
2. In the left side menu, click on Conversions, then on the three dots in the Manual website pixel and then on View the Outbrain Pixel.

3. Select and copy the OBV_ADV_ID value.

4. Save the OBV_ADV_ID value in Outbrain advertiser ID field in the Pixel Manager.

Event setup

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Each event needs to be set up in Outbrain individually. The following events are supported:

• search
• content_view
• add_to_cart
• checkout
• purchase

The events need only to be set up within Outbrain. No additional configuration is required in the Pixel Manager plugin.

If you need to ajust the event names that the Pixel Manager sends to Outbrain, you can do so by using the following filter: Outbrain event name filter

1. Open your Outbrain account page: https://my.outbrain.com/
2. In the left side menu, click on Conversions, then on the three dots in the Manual website pixel and then on View the Outbrain Pixel.

3. Set the following fields:

• Type: Event-Based Conversion
• Category: Purchase
• Name: purchase (All lowerase)
• Window: 30 (Most common value, but can be changed to any other value)

4. Click on Save.
5. Repeat the steps 2-4 for each event you want to track.

Supported Events

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Here’s a list of supported events.