Google for WooCommerce

Google Consent Mode

Google introduced Consent Mode in March 2024 to comply with privacy laws in the EEA/UK region. This means website visitors from these regions must now explicitly grant consent for cookies before any analytics tracking occurs.

Without consent, Google Analytics (GA4) and Google Ads won’t capture user data in these locations. The extension does not provide any UI, like a cookie banner, to let your visitors grant consent for tracking. However, it’s integrated with WP Consent API, so you can pick another extension that provides a user interface that meets your needs.

Due to this new requirement, you may notice a discrepancy between your store and Google Analytics/Ads data, as users must grant consent for analytics data to be captured on Google’s platforms.

About Google for WooCommerce 

Google for WooCoomerce makes it simple to connect your WooCommerce store to Google Merchant Center so you can showcase your products to shoppers across Google Search, Shopping, Gmail, YouTube, and the Display Network to drive traffic and sales for your store, for free or with ads.

Once your accounts are synced and you meet eligibility requirements, you can list products on the Google Shopping tab for free and create ad campaigns to reach more shoppers and grow your business.

Connect your store with Google Merchant Center 

Integrate with Google Merchant Center to upload your store and product data to Google. Your products will sync automatically to make relevant information available for free listings, Google Ads, and other Google services. You can create a new Merchant Center account or link an existing account to connect your store and list products across Google.

Google for WooCommerce doesn’t support multi-client Merchant Center accounts (MCA).
To be able to use the extension, please follow the steps mentioned in Does the extension support Multi-client accounts (MCA)?

Reach online shoppers with free listings 

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab. Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Boost store traffic and sales with Google Ads 

Grow your business with Performance Max campaigns. Create a campaign to promote your products across Google Search, Maps, Shopping, YouTube, Gmail, the Display Network, and Discover feed. You can connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard.

Setting up and getting started with Google for WooCommerce

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Get started with Google for WooCommerce – Understand the requirements and get started with Google for WooCommerce

Attribute mapping – How to map existing WooCommerce product attributes to Google Merchant Center feed data.

Additionally, various use cases have been documented to save as a guide for using the attribute mapping functionality.

Compliance Policy Documentation – This documentation exists to help WooCommerce merchants understand Google Merchant Center (GMC) compliance policy requirements, and provide an overview of the steps to set up WordPress/WooCommerce stores to meet these requirements.

Troubleshooting

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Common errors and how to resolve them – Find answers and next steps to take when faced with some common errors that you may have when setting up Google for WooCommerce.

Frequently asked questions – A list of answers to Frequently Asked Questions related to Google for WooCommerce.

Support

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Do you still have questions and need assistance? 

Use of your personal data
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