Snapchat for WooCommerce

Snapchat for WooCommerce allows you to connect your store to Snapchat to reach more customers. Sync your product catalog and create ads to reach shoppers where they buy.

Once your account is set up, the plugin will automatically configure Snap Pixel, Conversions API (CAPI) and sync your product catalog to Snapchat.

Connect to Snapchat via Business Extension Flow

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The extension uses Snap Business Extension (SBE) to authenticate and connect to your Snapchat Business Manager account.

1. Go to Marketing -> Snapchat, in your WordPress panel (left sidebar).
2. Link your WordPress.com account (this is required to use the Snapchat plugin).

3. Once that’s done, click Connect to link your Snapchat Business Account.

4. You’ll be redirected to Snapchat’s Sign up / Login Page.

• New users (no Business Account yet): Follow the Sign Up flow to create a Snapchat Business Manager account

• Existing users (already have a Business Account): Follow the Login flow to connect to your existing Snapchat Business assets

5. During onboarding, you’ll be asked to either create new or select existing assets.
6. Follow the steps to complete the onboarding flow, as shown in the screenshots above.
7. At the final step, you will be prompted to grant access to your Snapchat Account. Click ‘Continue’.
8. Once that’s done, you’ll be automatically redirected back to WordPress.
9. Click ‘Continue’.

✅ In the Snapchat for WooCommerce plugin UI, you will now see the Organization, Ad account and Snap Pixel you select during the SBE onboarding process.

✅ Once connected, the plugin automatically installs the Snap Pixel on your website, generates a CAPI token in Business Manager, and enables it to start sending server-to-server data.

Sync your Product Catalog

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Snapchat uses your product catalog to run Dynamic Ads. 

Once you’ve successfully connected your Snapchat Business account in the previous step, the plugin will automatically start syncing the products from your WooCommerce store to Snapchat. 

Note: 

• A new Catalog will be created on Snapchat with a name beginning with “WooCommerce imported Catalog”. Please ensure you use this catalog for your DPA campaigns.
• The product sync may take a few minutes to complete.

✅ Verify your product sync: 

1. Log in to Snapchat Business Manager. Navigate to Catalogs.
2. Click on the catalog linked to your WooCommerce store (The catalog name will begin with “WooCommerce imported catalog”)

3. Go to Diagnostics and review any listed errors. Return to WordPress to fix product errors on your WooCommerce store.

4. Once corrected, click ‘Regenerate CSV’ in the ‘Product Catalog’ plugin. This will update the CSV, and products will be synced on the next upload schedule.

✅ Setup Complete!
You can now validate your Snap Pixel installation by visiting your website and using the Snap Pixel Helper Chrome extension. For detailed instructions on using the Chrome extension, see the Snap Business Help Center article.

For Advertisers using the legacy Snapchat integration (old plugin)

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Note: If you don’t have our legacy Snapchat integration installed for your Woo/WordPress website, you can skip this step.

Uninstall the old plugin.

1. In WordPress (left sidebar), go to Plugins -> Installed Plugins.
2. Locate the old Snapchat plugin – Snapchat Pixel for WooCommerce
3. Click Deactivate

Then, click Delete.

Need Support?

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If you still have questions or need assistance, WooCommerce support is available.

• Use the Contact Us page to access general resources and available support
• Or, Get in Touch with their team directly (requires login for WooCommerce.com customers)

If you are not a WooCommerce.com customer, we recommend finding support on Snapchat for WooCommerce forum