Integrate Reddit Ads with WooCommerce
↑ Back to topConnect Reddit Ads with WooCommerce to share conversions, sync your catalog, and measure campaign performance.
Before you start
↑ Back to top- Set up Reddit Ads and WooCommerce.
- Ensure you have admin access to your WordPress site.
Install the Reddit for WooCommerce plugin.
Installation
↑ Back to topTo start using a product from WooCommerce.com, you can use the “Add to store” functionality on the order confirmation page or the My subscriptions section in your account.
- Navigate to My subscriptions.
- Find the Add to store button next to the product you’re planning to install.
- Follow the instructions on the screen, and the product will be automatically added to your store.
Alternative options and more information at:
Managing WooCommerce.com subscriptions.
Setup and Configuration
↑ Back to topConnect to Reddit
↑ Back to top- In your store’s WP Admin dashboard, navigate to Marketing > Reddit.
- Connect your WordPress.com account (this is required to connect your store).
3. Connect your existing Reddit account or sign up for a new one.
4. Set up your business account.
5. Once the business account setup is completed, click Allow to connect Reddit with your WooCommerce store.
6. You will be directed to the Set up your accounts page in your store dashboard.
7. Click Continue to complete the setup; you will see the success message shown below. Confirm your ad account and Pixel ID details, then select Continue to finish setup.
Settings
↑ Back to topConnect Reddit Ads with your WooCommerce store to manage your product catalog, share conversions, and run campaigns directly from WordPress.
- Manage your catalog: Automatically sync your WooCommerce products or download them in the Reddit Ads catalog format. When synced, a Reddit imported catalog will be created in the Ads Manager. Troubleshoot this catalog before setting up dynamic product ad (DPA) campaigns.
Note: Syncing may take a few minutes to complete.
- Share conversion events: Forward conversion data to Reddit to measure campaign performance. By default, the plugin shares events through the Reddit Pixel. We strongly recommend enabling the Conversions API (CAPI) alongside the Pixel to improve accuracy, optimization, and targeting.
- Unlink account: To switch the Reddit Ads business connected to your site, select Disconnect Reddit account to change the account.
You can manage this connection in Marketing > Reddit from your WordPress admin panel.
Troubleshooting help
↑ Back to topContact WooCommerce support if you run into any issues during setup.
For Reddit-specific questions, reach out to your Reddit Ads expert or Reddit Ads support.
Learn more
↑ Back to topConfigure Signals
- Explore the Reddit for WooCommerce plugin
- Learn about the Reddit Pixel and CAPI
Advertise
- Learn about the catalog sales objective
MeasureVerify your conversion events in the Events Manager or with the Reddit Pixel Helper
FAQs
↑ Back to topHelp customers by answering commonly asked questions.
1) How should I set budget and pacing at launch?
Start with a weekly budget that can generate meaningful signal—roughly 20–30× your target CPA per ad group—so the system has enough data to learn. Fewer, well-funded ad groups beat a bunch of starved ones. Avoid major edits for the first 48–72 hours; constant changes reset learning and slow results. When you scale, do it in controlled steps (about 20–30% at a time) once performance is stable.
2) How do I confirm Signals are working before I launch?
Open Events Manager and make sure the Pixel shows Active and Server events show Receiving. Trigger a quick test flow (view a product, add to cart, complete a test purchase) and confirm you see both client and server events within a few minutes, with the same event_id for deduplication. Check that match rates look healthy (hashed email/phone present) and that the product id in events exactly matches your feed id
3) My catalog/products aren’t showing up during setup—what should I check?
Run a sync and review Diagnostics for missing required fields like title, price, availability, link, and image. Only in-stock items with valid images and working links will populate eligible sets. Make sure product IDs in the feed match the IDs your Pixel/CAPI send in events; mismatches break DPA targeting and reporting. Also confirm your store currency and country align with your ad account settings.
4) What needs to be true for Shopping/DPAs to work well?
Your catalog must be healthy (no critical errors) and kept fresh with scheduled refresh so price and availability are current. Pixel + CAPI should fire purchase and view events reliably, with product IDs matching the feed exactly. Build product sets that mirror how you actually want to advertise—top sellers, new arrivals, or in-stock under a price point—so delivery stays relevant.
5) Where do I manage the campaign after creating it in Woo?
Manage it in Reddit Ads Manager at ads.reddit.com.
