Pinterest for WooCommerce

Overview

Pinterest for WooCommerce connects your WooCommerce store to Pinterest to help people discover your eCommerce shop. You can promote your products on Pinterest and measure the results of the actions customers take on your website.

With this plugin, you can:

• Sync your WooCommerce catalog to Pinterest to let customers browse products from your Pinterest shop.
• Add the Save to Pinterest button to let customers create full-featured Pins from your products.
• Install the Pinterest tag to track events and conversions.

Installation

If you don’t have Pinterest for WooCommerce, click on the Add New button at the top of your WordPress Dashboard Plugins page, search for it, and then install and activate the plugin.

1. Go to Plugins > Add New and search for Pinterest for WooCommerce.
2. Click Install Now and then Activate.
3. Go to Marketing > Pinterest and follow the instructions in this document to learn how to set up the plugin.

Getting started

Head to Marketing > Pinterest, then click Get started and follow the steps below.

Connect your Pinterest business account

If you don’t have a Pinterest business account, click on Create a new Pinterest account. You’ll be taken to Pinterest in a new tab to create a business account that you can use to continue.

Once you have the Pinterest business account you intend to use, click Connect. You’ll be taken to Pinterest, and asked to log in if you didn’t already.

You’ll be asked to grant the plugin permissions to access your Pinterest business account. Click Give access.

After successful authentication, you’ll be asked to be redirected back to your website. Click That’s my site – Redirect me.

Claim your website

Click on Start verification.

Wait a few seconds while your website domain is linked to your Pinterest business account. After successful verification, click on Continue.

Set up the Pinterest tag

If you don’t have an Advertiser and a Tracking Tag on your Pinterest business account, they will be automatically created for you. Select the ones you want to use, and click Complete Setup.

Connection information

At any time after completing the initial setup, you can head up to Marketing > Pinterest, and then to the Connection tab, to find a summary and even change some options.

After changing any settings, scroll to the bottom and click Save changes.

Linked account

In this section, you can identify the Pinterest business account that is connected to the store, disconnect it, and set up a different one.

Verified domain

In this section, you can identify the domains that are linked to the connected Pinterest business account.

Track conversions with the Pinterest tag

In this section, you can identify and change the Advertiser and Tracking Tag that you are using.

Settings

After completing the initial setup, you’ll be taken to the main settings page. You can get there at any time by going to Marketing > Pinterest, and then to the Settings tab.

Each setting is explained below, along with the feature it helps enable or configure.

Technical log

You can keep a detailed log of what the plugin does. This is especially useful when contacting Customer Support for assistance.

To enable this feature:

1. Head to Marketing > Pinterest, then to the Settings tab.
2. Find the Advanced Settings group, then the Debug Logging subgroup.
3. Check the Enable Debug Logging setting.

Scroll down to the bottom and click Save changes.

Clean uninstall

You can ensure no related data will remain on your website when uninstalling the plugin.

To enable this feature:

1. Head to Marketing > Pinterest, then to the Settings tab.
2. Find the Advanced Settings group, then the Debug Logging subgroup.
3. Check the Erase Plugin Data setting.
4. Scroll down to the bottom and click Save changes.

Shipping settings

Pinterest For WooCommerce supports mapping of WooCommerce shipping settings to Pinterest products shipping costs. Because both systems operate on different rules the mapping is not perfect, still it allows a granular and fine-tuned setting. Free Shipping and Flat Rate Shipping methods are supported, with certain limitations.

When the products are synced to ( check Sync your WooCommerce catalog to Pinterest for more information ) the shipping information gets extracted from the WooCommerce shipping settings and added to the synchronized products.

Free Shipping

The following Free shipping requires... settings are supported:

• N/A
• A minimum order amount – The minimum order amount is calculated against the value of a single product.

Flat Rate

The Flat Rate Shipping method is supported with shipping classes and no class costs settings.

Shipping zones

Zones with continents, countries, and regions are supported. Zones with zip postcodes are discarded. If the zone defines a country or a number of countries that are not supported the not supported countries will not be present in the shipping configuration. The remaining supported countries will be added to the configuration.

Supported Countries

Please check the Pinterest documentation for the list of supported countries https://help.pinterest.com/en/business/availability/shopping-availability

Sync your WooCommerce catalog to Pinterest

The Pinterest for WooCommerce extension can automatically synchronize the products in your WooCommerce and Pinterest catalogs.

To enable this feature:

1. Head to Marketing > Pinterest, then to the Settings tab.
2. Find the Set up Product Sync group, then the Product Sync subgroup.
3. Check the Enable Product Sync setting.
4. Scroll down to the bottom and click Save changes.

How it works

A data feed with information from your WooCommerce products is automatically generated and maintained. Pinterest fetches it regularly and updates the catalog in your business account.

You can see the status of the sync (along with any errors or required actions) at any time by heading to Marketing > Pinterest, and then to the Catalog tab.

Please note that the first synchronization can take up to 24 hours.

If everything is working well, you will find your WooCommerce products in the catalog of your Pinterest business account.

Feed Content

Starting version v1.2.9 the plugin product feed file includes the following product types by default:

• Simple product.
• Variation products (a corresponding parent Variable product is not included since version v1.0.9).

The plugin product feed file excludes the following product types (since v1.2.9):

• Grouped products.
• Subscription products.

Please, note that included/excluded product types can be modified by using pinterest_for_woocommerce_included_product_types and pinterest_for_woocommerce_excluded_product_types filters. The filter to exclude product types takes precedence over the include filter (since v1.2.9)

Add the Save to Pinterest button

The Pinterest for WooCommerce extension can make it really easy for your customers to save your product pins to their own Pinterest boards.

To enable this feature:

1. Head to Marketing > Pinterest, then to the Settings tab.
2. Find the Publish Pins and Rich Pins group, then the Save to Pinterest subgroup.
3. Check the Save to Pinterest setting.
4. Scroll down to the bottom and click Save changes.

How it works

The Save to Pinterest button is added to your WooCommerce products. Customers who click on it are offered to pin the product or post to a Pinterest board of their choice.

Rich pins

Products and posts can be enriched with metadata, in order to offer more relevant actions when pinned to customers’ Pinterest boards:

• WooCommerce products can be rendered as product rich pins.
• WordPress posts can be rendered as article rich pins.

To enable this enhancement:

1. Head to Marketing > Pinterest, then to the Settings tab.
2. Find the Publish Pins and Rich Pins group, then the Rich Pins subgroup.
3. Check all the specific Add Rich Pins settings that you need.

Scroll down to the bottom and click Save changes.

Install the Pinterest tag

The Pinterest for WooCommerce extension can easily allow you to track the events and conversions that help you understand how customers are interacting with your website.

To enable this feature:

1. Head to Marketing > Pinterest, then to the Settings tab.
2. Find the Publish Pins and Rich Pins group, then the Tracking subgroup.
3. Check the Track conversions setting.
4. Scroll down to the bottom and click Save changes.

How it works

The Pinterest tag code is added to relevant pages of your website. Then, you can set up and follow conversions from your Pinterest business account, on the specific advertiser that is configured.

Enhanced match support

You can increase the accuracy of your tracking by leveraging Pinterest’s Enhanced match feature.

To enable this enhancement:

1. Head to Marketing > Pinterest, then to the Settings tab.
2. Find the Publish Pins and Rich Pins group, then the Tracking subgroup.
3. Check the Enhanced Match support setting.

Scroll down to the bottom and click Save changes.

Disconnect or Switch Pinterest Accounts

Disconnecting your website from or switching between Pinterest accounts currently needs to be done from the Pinterest side. If this feature affects you, we’d like to hear from you; please contact Support to let us know.

To disconnect or switch Pinterest accounts, follow the instructions below:

1. Log on to Pinterest.com
2. Click the down arrow next to your profile avatar visible top right
3. Select Settings > Claimed Accounts
4. Next to the website you want to disconnect, click Unclaim