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Pinterest for WooCommerce

Overview ↑ Back to top

Pinterest for WooCommerce connects your WooCommerce store to Pinterest to help people discover your eCommerce shop. You can promote your products on Pinterest and measure the results of the actions customers take on your website.

With this plugin, you can:

  • Sync your WooCommerce catalog to Pinterest to let customers browse products from your Pinterest shop.
  • Add the Save to Pinterest button to let customers create full-featured Pins from your products.
  • Install the Pinterest tag to track events and conversions.

Installation ↑ Back to top

If you don’t have Pinterest for WooCommerce, click on the Add New button at the top of your WordPress Dashboard Plugins page, search for it, and then install and activate the plugin.

  1. Go to Plugins > Add New and search for Pinterest for WooCommerce.
  2. Click Install Now and then Activate.
  3. Go to Marketing > Pinterest and follow the instructions in this document to learn how to set up the plugin.

Please keep your Pinterest for WooCommerce plugin updated ↑ Back to top

The latest version number can be viewed on the Pinterest for WooCommerce product page under the Details and compatibility dropdown on the right side. After this, navigate to Plugins > Installed Plugins. it is important to check the version number and update to the latest version.

Getting started ↑ Back to top

Head to Marketing > Pinterest, then click Get started and follow the steps below.

Connect your Pinterest business account ↑ Back to top

If you don’t have a Pinterest business account, click on Create a new Pinterest account. You’ll be taken to Pinterest in a new tab to create a business account that you can use to continue.

Once you have the Pinterest business account you intend to use, click Connect. You’ll be taken to Pinterest, and asked to log in if you didn’t already.

You’ll be asked to grant the plugin permissions to access your Pinterest business account. Click Give access.

After successful authentication, you’ll be asked to be redirected back to your website. Click That’s my site – Redirect me.

Claim your website ↑ Back to top

Click on Start verification.

Wait a few seconds while your website domain is linked to your Pinterest business account. After successful verification, click on Continue.

Set up the Pinterest tag ↑ Back to top

If you don’t have an Advertiser and a Tracking Tag on your Pinterest business account, they will be automatically created for you. Select the ones you want to use, and click Complete Setup.

Connection information ↑ Back to top

At any time after completing the initial setup, you can head up to Marketing > Pinterest, and then to the Connection tab, to find a summary and even change some options.

After changing any settings, scroll to the bottom and click Save changes.

Linked account

In this section, you can identify the Pinterest business account that is connected to the store, disconnect it, and set up a different one.

Verified domain

In this section, you can identify the domains that are linked to the connected Pinterest business account.

Track conversions with the Pinterest tag

In this section, you can identify and change the Advertiser and Tracking Tag that you are using.

Settings ↑ Back to top

After completing the initial setup, you’ll be taken to the main settings page. You can get there at any time by going to Marketing > Pinterest, and then to the Settings tab.

Each setting is explained below, along with the feature it helps enable or configure.

Technical log

You can keep a detailed log of what the plugin does. This is especially useful when contacting Customer Support for assistance.

To enable this feature:

  1. Head to Marketing > Pinterest, then to the Settings tab.
  2. Find the Advanced Settings group, then the Debug Logging subgroup.
  3. Check the Enable Debug Logging setting.

Scroll down to the bottom and click Save changes.

Clean uninstall

You can ensure no related data will remain on your website when uninstalling the plugin.

To enable this feature:

  1. Head to Marketing > Pinterest, then to the Settings tab.
  2. Find the Advanced Settings group, then the Debug Logging subgroup.
  3. Check the Erase Plugin Data setting.
  4. Scroll down to the bottom and click Save changes.

Sync your WooCommerce catalog to Pinterest ↑ Back to top

The Pinterest for WooCommerce extension can automatically synchronize the products in your WooCommerce and Pinterest catalogs.

To enable this feature:

  1. Head to Marketing > Pinterest, then to the Settings tab.
  2. Find the Set up Product Sync group, then the Product Sync subgroup.
  3. Check the Enable Product Sync setting.
  4. Scroll down to the bottom and click Save changes.

How it works ↑ Back to top

A data feed with information from your WooCommerce products is automatically generated and maintained. Pinterest fetches it regularly and updates the catalog in your business account.

You can see the status of the sync (along with any errors or required actions) at any time by heading to Marketing > Pinterest, and then to the Catalog tab.

Please note that the first synchronization can take up to 24 hours.

If everything is working well, you will find your WooCommerce products in the catalog of your Pinterest business account.

Add the Save to Pinterest button ↑ Back to top

The Pinterest for WooCommerce extension can make it really easy for your customers to save your product pins to their own Pinterest boards.

To enable this feature:

  1. Head to Marketing > Pinterest, then to the Settings tab.
  2. Find the Publish Pins and Rich Pins group, then the Save to Pinterest subgroup.
  3. Check the Save to Pinterest setting.
  4. Scroll down to the bottom and click Save changes.

How it works ↑ Back to top

The Save to Pinterest button is added to your WooCommerce products. Customers who click on it are offered to pin the product or post to a Pinterest board of their choice.

Rich pins ↑ Back to top

Products and posts can be enriched with metadata, in order to offer more relevant actions when pinned to customers’ Pinterest boards:

To enable this enhancement:

  1. Head to Marketing > Pinterest, then to the Settings tab.
  2. Find the Publish Pins and Rich Pins group, then the Rich Pins subgroup.
  3. Check all the specific Add Rich Pins settings that you need.

Scroll down to the bottom and click Save changes.

Install the Pinterest tag ↑ Back to top

The Pinterest for WooCommerce extension can easily allow you to track the events and conversions that help you understand how customers are interacting with your website.

To enable this feature:

  1. Head to Marketing > Pinterest, then to the Settings tab.
  2. Find the Publish Pins and Rich Pins group, then the Tracking subgroup.
  3. Check the Track conversions setting.
  4. Scroll down to the bottom and click Save changes.

How it works ↑ Back to top

The Pinterest tag code is added to relevant pages of your website. Then, you can set up and follow conversions from your Pinterest business account, on the specific advertiser that is configured.

Enhanced match support

You can increase the accuracy of your tracking by leveraging Pinterest’s Enhanced match feature.

To enable this enhancement:

  1. Head to Marketing > Pinterest, then to the Settings tab.
  2. Find the Publish Pins and Rich Pins group, then the Tracking subgroup.
  3. Check the Enhanced Match support setting.

Scroll down to the bottom and click Save changes.

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