In order to be able to track leads as conversions, the plugin provides shortcodes. They need to be added to the thankyou pages to which lead forms redirect to after a form submission.
Additionally there is one shortcode for the view-item event. It would be typically used on custom made product pages, where WooCommerce can’t determine if it is a product page and therefore the plugin can’t automatically inject the necessary scripts for the view-item event. (The view-item event is equals to the ViewContent event in Meta (Facebook), etc.)
Examples
↑ Back to top[conversion-pixel pixel="google-ads" gads-conversion-label="abcdefg"]
[conversion-pixel pixel="facebook"]
[conversion-pixel pixel="facebook" fbc-event="Schedule"]
[conversion-pixel pixel="twitter"]
[conversion-pixel pixel="twitter" twc-event="Signup"]
[conversion-pixel pixel="ms-ads"]
[conversion-pixel pixel="pinterest"]
[conversion-pixel pixel="pinterest" pinc-event="Signup"]
[conversion-pixel pixel="pinterest" pinc-event="Signup" pinc-lead-type="test-type"]
[conversion-pixel pixel="snapchat" snap-event="SIGN_UP"]
[conversion-pixel pixel="tiktok" tiktok-event="SubmitForm"]
[conversion-pixel pixel="all" gads-conversion-label="aabbcc"]
[conversion-pixel pixel="all" gads-conversion-label="aabbccdd" fbc-event="Schedule" twc-event="Signup" pinc-event="Signup" pinc-lead-type="test-type" snap-event="SIGN_UP" tiktok-event="SubmitForm"]
[view-item pixel-id="14"]
General Instructions
↑ Back to topThe only required parameter for all use cases is
pixel
. With this parameter you can choose which conversion pixel to fire, or, if you want to fire all of them.
pixel="google-ads"
pixel="all"
All pixels use default parameters that can be overridden.
Google Ads
↑ Back to topFor each Google Ads conversion you need to set the
gads-conversion-label
. It is the only required parameter for a Google Ads lead conversion.
[conversion-pixel pixel="google-ads" gads-conversion-label="abcdefg"]
If you need to you can also set the gads-conversion-id
as an additional parameter. If you omit that parameter, the plugin will automatically use the conversion ID which is set in the plugin.
INFO
More information on conversion tracking you’ll find on the Google Ads support pages here and here
Meta (Facebook)
↑ Back to topFor the Meta (Facebook) lead conversion shortcode there are no required parameters other than the
pixel
parameter. By default the event type is being reported asLead
.
[conversion-pixel pixel="facebook"]
In order to override the default event you can set the fbc-event
parameter.
[conversion-pixel pixel="facebook" fbc-event="Schedule"]
INFO
More information on events you’ll find on the Meta (Facebook) developer pages here
Microsoft Ads
↑ Back to topWARNING
This shortcode is in beta. Microsofts documentation is not very clear on some parts of how to configure a lead conversion.
For the Mircrosoft Ads lead conversion shortcode there are no required parameters other than the
pixel
parameter. By default the event is being reported assubmit
and the event label aslead
.
[conversion-pixel pixel="ms-ads"]
You can set an override all of the following parameters:
ms-ads-event
ms-ads-event-category
ms-ads-event-label
ms-ads-event-value
INFO
More information on events you’ll find on the Microsoft Ads developer pages here
For the Twitter lead conversion shortcode there are no required parameters other than the
pixel
parameter. By default the event is being reported asCompleteRegistration
.
[conversion-pixel pixel="twitter"]
In order to override the default event you can set the twc-event
parameter.
[conversion-pixel pixel="twitter" twc-event="Signup"]
INFO
More information on events you’ll find on the Twitter developer pages here
For the Pinterest lead conversion shortcode there are no required parameters other than the
pixel
parameter. By default the event is being reported aslead
.
[conversion-pixel pixel="pinterest"]
In order to override the default event you can set the pinc-event
parameter.
[conversion-pixel pixel="pinterest" pinc-event="signup"]
Additionally you can set the lead-type
parameter which is empty by default:
[conversion-pixel pixel="pinterest" pinc-event="signup" pinc-lead-type="New release promotion"]
Snapchat
↑ Back to topFor the Snapchat lead conversion shortcode there are no required parameters other than the
pixel
parameter. By default the event is being reported asSIGN_UP
.
[conversion-pixel pixel="snapchat"]
In order to override the default event you can set the snap-event
parameter.
[conversion-pixel pixel="snapchat" snap-event="SIGN_UP"]
INFO
More information on events you’ll find on the Snapchat developer pages over here
TikTok
↑ Back to topFor the TikTok lead conversion shortcode there are no required parameters other than the
pixel
parameter. By default the event is being reported asSubmitForm
.
[conversion-pixel pixel="tiktok"]
In order to override the default event you can set the tiktok-event
parameter.
[conversion-pixel pixel="tiktok" tiktok-event="SubmitForm"]
INFO
More information on events you’ll find on the TikTok developer pages over here
view-item shortcode
↑ Back to topThe view-item shortcode fires all enabled pixels with their own view-item event, including all product information. That shortcode is necessary on custom made product pages where WooCommerce can’t detect that it is a product page and therefore our plugin can’t automatically inject the necessary scripts for the view-item event.
In order to fire the view-item event on a custom product page add the following shortcode:
[view-item product-id="14"]
The product-id
must contain the post ID
of the product where all product information is stored.