1. Documentation /
  2. Pixel Manager Pro for WooCommerce /
  3. PMW Plugin Configuration /
  4. General Settings

General Settings

Order Total Logic​

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The order total logic controls the output of the order total value, which is sent to the marketing pixels (Google Ads, Facebook Ads, etc.). This setting excludes statistics pixels, such as Google Analytics, that will always receive the full total cart value, including taxes and shipping.

Order Subtotal (default)​

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The order subtotal represents the total minus the shipping costs, taxes, discounts, and if available, fees like PayPal or Stripe fees.

It is the default setting in the plugin.

Order Total​

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The order total is what the customer paid and includes the shipping costs and taxes.

Profit Margin

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INFO

This setting requires the WooCommerce Cost of Goods plugin.

The Pixel Manager will calculate the profit margin on the order and send that to the marketing pixels. It is the order total paid by the customer, minus shipping fees, taxes, discounts, and cost of goods for each product.

If the cost of goods has not been set on a particular product, the Pixel Manager will use a value of zero for that product.

CAUTION

The Pixel Manager will try to subtract payment gateway fees as well. However, not all payment gateway plugins store the fees in the dedicated place within the WooCommerce order. Therefore, we had to build an additional method to retrieve the payment gateway fees for those payment gateway plugins that store the fees in the post meta table.

For now, the Pixel Manager can only subtract payment gateway fees for the following plugins:

Stripe for WooCommerce
WooCommerce PayPal Payments
WooCommerce PayPal Checkout Payment Gateway

If you use a different payment gateway plugin and want us to implement the subtraction for that plugin too, please reach out to us, and we will try to implement that as soon as possible.

Maximum Compatibility Mode

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This mode detects specific settings that cause issues with the front-end output of this plugin and protects the output from being altered.

Over time and through many support requests we found certain third-party plugins that cause issues with our plugin. One common example is caching and minification plugins that are adjusting the output of our plugin, in some cases breaking the scripts and stopping the tracking pixels from working.

Obviously, this leads to hours of debugging, many support requests, and as a consequence, unhappy users.

Through thorough analysis, we identified the exact settings in those third-party plugins which cause those issues. The Compatibility Mode changes those settings to values that make the third-party plugins compatible with our plugin. We only do this with settings that are not essential to the working of the third-party plugins. In cases where we would have to disable essential functionality of the third-party plugins, we would not do this through the Compatibility Mode, but through displaying a warning notification in the back-end. The user would then have to decide how to proceed.

Exclude User Roles from Tracking

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INFO

This is a pro feature. If you need this feature for your WooCommerce shop head over to the pricing page where you can acquire the pro version.

With this pro feature, you can exclude certain users’ roles from being tracked by the pixels.

WPM also detects custom roles, which have been added to the shop, and can also be excluded from tracking if necessary.

Exclude User Roles from Tracking

Order List Info​

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The order list info displays information related to the Pixel Manager on the order list page.

Pixel Manager Column: The Pixel Manager column shows for which orders the conversion pixels have fired (green checkmark) or not (red circle). If you see two dots, then that order is not included in the analysis because the order creation was not triggered by the customer himself. That can happen when a shop manager creates an order for a customer.

Pixel Manager Filter: The Pixel Manager filter shows all orders of the past 30 days where the conversion pixels haven’t fired. It can help to detect a pattern and determine the cause, and why the conversion pixels haven’t fired.

Find out more about possible reasons, why the conversion pixels didn’t fire in this support article.

Order Info

Scroll Tracker

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INFO

This is a pro feature. If you need this feature for your WooCommerce shop head over to the pricing page where you can acquire the pro version.

The Scroll Tracker dispatches a scroll event when a certain scroll depth (in percent) is reached.

The scroll depth thresholds setting is a comma-separated list like so: 25,50,75,100

Currently, the scroll depth is automatically sent to Google Analytics (GA3 and GA4) as a custom event with the name scroll and the value of the scroll depth that has been reached.

Scroll Tracker

CAUTION

If a specified scroll depth is visible in the viewport when the page loads, the trigger will fire even though the user has not physically scrolled the page. !!!

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