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  4. Microsoft Advertising (Bing Ads)

Microsoft Advertising (Bing Ads)

Setting up the UET tag

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Microsoft Ads requires to set up a UET tag and a purchase conversion separately. You can skip this step, if you already have an active UET tag set up. We only need one active UET tag.

  1. Log into your Microsoft Advertising account.
  2. In the menu, click Tools > Conversion tracking > UET tag.
  3. Click > Create UET tag.
  4. Give it a meaningful name like UET tag 1.
  5. Save it.
  6. In the next window, Microsoft asks how you want to set up tagging. Choose Install the tag yourself.
  7. Then, click next until the new tag shows up in the UET tag list.
  8. Copy and paste that UET tag ID into the plugin.

Setting up the purchase conversion

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We will set up a new purchase conversion goal using a purchase event. It is different in the way that we don’t use a destination URL (like in most setup guides), but by using a purchase event. It is much less error prone and works equally well.

  1. In the menu click Tools > Conversion tracking > Conversion goals.
  2. Click > Create conversion goal.

3. What kind of conversions do you want to track? > Website

4. What type of goal do you want to set? > Purchase

5. Goal Type > Event

6. Edit event goal

  • Name: purchase
  • Action: equals to purchase
  • Revenue: Conversion action value may vary 0 USD (or the currency of your shop)

Keep the default settings for the advanced settings.

7. Set up tagging > No, this UET tag is not installed on your website?

8. When do you want to track this event? > Track event on inline action.

9. Done.


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