Microsoft Advertising (Bing Ads)

1. Log into your Microsoft Advertising account.
2. In the menu click > Tools > Conversion tracking > UET tag.
3. Click > create UET tag.
4. Give it some meaningful name like UET tag 1.
5. Save it.
6. In the next window Microsoft asks how you want to set up tagging. Choose Install the tag yourself.
7. Then click next until the new tag shows up in the UET tag list.
8. Copy and paste that UET tag IDinto the plugin.

We will set up a new purchase conversion goal, using a purchase event. It is different in the way, that we don’t use a destination URL (like in most setup guides), but by using a purchase event. It is much less error-prone and works equally well.

1. In the menu click > Tools > Conversion tracking > Conversion goals.
2. Click > Create conversion goal.
3. What kind of conversions do you want to track? > Website
4. What type of goal do you want to set? > Purchase
5. Goal Type > Event
6. Edit event goal

• Name: purchase
• Revenue: Conversion action value may vary 0 USD (or the currency of your shop)Keep the default settings for the advanced settings.

7. Enhanced Conversions

• Choose Turn on Enhanced Conversions and check the box if you want to pass the email and phone number to Microsoft Ads.

In the Pixel Manager you also have to check the box for Enhanced Conversions for Microsoft Ads and save it.

This is optional.

• Choose I don't want to turn on Enhanced Conversions if you don’t want to pass the email and phone number to Microsoft Ads.

8. Set up tagging
   1. Choose the tag that you’ve set up earlier.
   2. Choose > Yes, the UET tag was already installed on all website pages when you created another conversion goal or audience list.
   3. Click Save and next
   
9. Choose Manual installation

10. Custom event parameters
    1. Set equals to and purchase
    2. Set track event on inline action
    3. Click Save and next
    
11. Done

Here’s a list of supported events.