Setting up the UET tag ↑ Back to top
INFO
Microsoft Ads requires to set up a UET tag and a purchase conversion separately. You can skip this step, if you already have an active UET tag set up. We only need one active UET tag.
- Log into your Microsoft Advertising account.
- In the menu, click Tools > Conversion tracking > UET tag.
- Click > Create UET tag.
- Give it a meaningful name like
UET tag 1
. - Save it.
- In the next window, Microsoft asks how you want to set up tagging. Choose
Install the tag yourself
. - Then, click
next
until the new tag shows up in the UET tag list. - Copy and paste that
UET tag ID
into the plugin.

Setting up the purchase conversion ↑ Back to top
We will set up a new purchase conversion goal using a purchase event. It is different in the way that we don’t use a destination URL (like in most setup guides), but by using a purchase event. It is much less error prone and works equally well.
- In the menu click Tools > Conversion tracking > Conversion goals.
- Click > Create conversion goal.

3. What kind of conversions do you want to track? > Website

4. What type of goal do you want to set? > Purchase

5. Goal Type > Event

6. Edit event goal
- Name:
purchase
- Action:
equals to
purchase
- Revenue:
Conversion action value may vary
0
USD
(or the currency of your shop)
Keep the default settings for the advanced settings.

7. Set up tagging > No, this UET tag is not installed on your website?

8. When do you want to track this event? > Track event on inline action.

9. Done.